Brando Terms Dictionary
1.1 - Verbal Identity Terms
Tone of Voice
| KEY | VALUE |
|---|---|
| Ref | 1.1.1 |
| Term | toneOfVoice |
| Prefix | brando |
| Label | Tone of Voice |
| IRI | https://brandoschema.com/toneOfVoice |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Emotional texture of brand voice. |
| Usage Note | Guides the tone and mood used in all brand communications. |
| Example | "Clear, empathetic, plain British English, non-judgemental" |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:dialogueStyle, brando:writingStyle |
| Equivalent Schema.org Term | None (custom) |
Dialogue Style
| KEY | VALUE |
|---|---|
| Ref | 1.1.2 |
| Term | dialogueStyle |
| Prefix | brando |
| Label | Dialogue Style |
| IRI | https://brandoschema.com/dialogueStyle |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Conversational pacing and pronoun guidance. |
| Usage Note | Specifies whether to use first/second/third person, how formal to be, and dialogue patterns. |
| Example | "Second person, moderately formal, use of rhetorical questions" |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:toneOfVoice, brando:writingStyle |
| Equivalent Schema.org Term | None (custom) |
Writing Style
| KEY | VALUE |
|---|---|
| Ref | 1.1.3 |
| Term | writingStyle |
| Prefix | brando |
| Label | Writing Style |
| IRI | https://brandoschema.com/writingStyle |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Grammar, clarity, structure preferences. |
| Usage Note | Helps control the structure and formatting of written content. |
| Example | "Short sentences, active voice, avoid jargon" |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:toneOfVoice, brando:dialogueStyle |
| Equivalent Schema.org Term | None (custom) |
Naming Convention
| KEY | VALUE |
|---|---|
| Ref | 1.1.4 |
| Term | namingConvention |
| Prefix | brando |
| Label | Naming Convention |
| IRI | https://brandoschema.com/namingConvention |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Rules for product names, formatting, date/time expressions. |
| Usage Note | Ensures consistent, brand-aligned naming and terminology. |
| Example | "Use 'AI Assistant' not 'chatbot', dates in DD-MM-YYYY format" |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:writingStyle, brando:approvedTerms |
| Equivalent Schema.org Term | None (custom) |
Persona Card
| KEY | VALUE |
|---|---|
| Ref | 1.1.5 |
| Term | personaCard |
| Prefix | brando |
| Label | Persona Card |
| IRI | https://brandoschema.com/personaCard |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Humanised voice traits such as attitude, tone, and behavioural style. |
| Usage Note | Used for prompt and voice modelling in LLMs. |
| Example | "Friendly expert, speaks with clarity, confidence, and compassion." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:toneOfVoice, brando:dialogueStyle |
| Equivalent Schema.org Term | None (custom) |
Approved Terms
| KEY | VALUE |
|---|---|
| Ref | 1.1.6 |
| Term | approvedTerms |
| Prefix | brando |
| Label | Approved Terms |
| IRI | https://brandoschema.com/approvedTerms |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | rdf:List of xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Vocabulary the brand prefers or requires in content. |
| Usage Note | Ensures semantic consistency in communications. |
| Example | ["patient", "side effect", "licensed medicine"] |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:prohibitedTerms, brando:vocabularyConstraints |
| Equivalent Schema.org Term | None (custom) |
Prohibited Terms
| KEY | VALUE |
|---|---|
| Ref | 1.1.7 |
| Term | prohibitedTerms |
| Prefix | brando |
| Label | Prohibited Terms |
| IRI | https://brandoschema.com/prohibitedTerms |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | rdf:List of xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Terms and phrases explicitly disallowed in brand voice. |
| Usage Note | Helps avoid misalignment and unapproved expressions. |
| Example | ["cheap", "miracle", "amazing"] |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:approvedTerms, brando:vocabularyConstraints |
| Equivalent Schema.org Term | None (custom) |
Key Message
| KEY | VALUE |
|---|---|
| Ref | 1.1.8 |
| Term | keyMessage |
| Prefix | brando |
| Label | Key Message |
| IRI | https://brandoschema.com/keyMessage |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Core ideas and value propositions communicated consistently across all brand channels. |
| Usage Note | Used to train AI on foundational brand narratives. |
| Example | "We turn regulated medicines data into trusted patient explanations." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:taglines, brando:promptScaffold |
| Equivalent Schema.org Term | None (custom) |
Taglines
| KEY | VALUE |
|---|---|
| Ref | 1.1.9 |
| Term | taglines |
| Prefix | brando |
| Label | Taglines |
| IRI | https://brandoschema.com/taglines |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | rdf:List of xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Primary strapline and any officially approved variants or campaign slogans. |
| Usage Note | Used across campaigns, metadata, and verbal banners. |
| Example | ["Wisdom to System", "From Data to Dialogue"] |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:keyMessage, brando:writingStyle |
| Equivalent Schema.org Term | None (custom) |
Prompt Scaffold
| KEY | VALUE |
|---|---|
| Ref | 1.1.10 |
| Term | promptScaffold |
| Prefix | brando |
| Label | Prompt Scaffold |
| IRI | https://brandoschema.com/promptScaffold |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Reusable instructions and templates for AI model prompts (e.g., tone and format enforcement). |
| Usage Note | Promotes consistency, compliance, and tone alignment in automated outputs. |
| Example | "Use plain English, start with a clear summary, cite source if available." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:keyMessage, brando:mustDo |
| Equivalent Schema.org Term | None (custom) |
Must Do
| KEY | VALUE |
|---|---|
| Ref | 1.1.11 |
| Term | mustDo |
| Prefix | brando |
| Label | Must Do |
| IRI | https://brandoschema.com/mustDo |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Required actions and stylistic behaviours. |
| Usage Note | Guides LLMs and copywriters to mandatory tone or content inclusions. |
| Example | "Use first-person where possible; cite sources; begin with a plain English summary." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:mustNotDo, brando:promptScaffold |
| Equivalent Schema.org Term | None (custom) |
Must Not Do
| KEY | VALUE |
|---|---|
| Ref | 1.1.12 |
| Term | mustNotDo |
| Prefix | brando |
| Label | Must Not Do |
| IRI | https://brandoschema.com/mustNotDo |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VerbalIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VerbalIdentity → brando:Brand |
| Object of Relation | brando:hasVerbalIdentity |
| Definition | Explicit behavioural constraints. |
| Usage Note | Instructs AI models and authors on what to avoid stylistically or semantically. |
| Example | "Don’t exaggerate; avoid second-person in longform copy; never claim guaranteed results." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:mustDo, brando:guardRails |
| Equivalent Schema.org Term | None (custom) |
1.2 - Visual Identity Terms
Brand Name
| KEY | VALUE |
|---|---|
| Ref | 1.2.1 |
| Term | name |
| Prefix | brando |
| Label | Brand Name |
| IRI | https://brandoschema.com/name |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VisualIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VisualIdentity → brando:Brand |
| Object of Relation | brando:hasVisualIdentity |
| Definition | The official name of the brand used for identification in visual and generative AI systems. |
| Usage Note | Must appear consistently across all branded output, visual templates, and AI-generated material. |
| Example | "Advanced Analytica" |
| Date Created | 11-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:logo, brando:tagline, brando:visualStyle |
| Equivalent Schema.org Term | schema:name |
Logo
| KEY | VALUE |
|---|---|
| Ref | 1.2.2 |
| Term | logo |
| Prefix | brando |
| Label | Logo |
| IRI | https://brandoschema.com/logo |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VisualIdentity |
| Range | xsd:anyURI |
| Broader/Parent | brando:VisualIdentity → brando:Brand |
| Object of Relation | brando:hasVisualIdentity |
| Definition | A URI pointing to primary, alternate, mono, or responsive versions of the brand logo. |
| Usage Note | Logos must be retrievable and aligned to branding guidelines for use by AI agents. |
| Example | https://brandoschema.com/assets/logo.svg |
| Date Created | 13-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:name, brando:tagline, brando:visualStyle |
| Equivalent Schema.org Term | schema:logo |
Colour Palette
| KEY | VALUE |
|---|---|
| Ref | 1.2.3 |
| Term | colourPalette |
| Prefix | brando |
| Label | Colour Palette |
| IRI | https://brandoschema.com/colourPalette |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VisualIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VisualIdentity → brando:Brand |
| Object of Relation | brando:hasVisualIdentity |
| Definition | Codified brand colour definitions including hex codes, usage notes, and contrast pairs. |
| Usage Note | Should be machine-readable and used consistently for styling across branded content. |
| Example | "Primary: #0A2540, Accent: #FFCB05, Background: #FFFFFF" |
| Date Created | 13-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:typography, brando:visualStyle |
| Equivalent Schema.org Term | None (custom term) |
Typography
| KEY | VALUE |
|---|---|
| Ref | 1.2.4 |
| Term | typography |
| Prefix | brando |
| Label | Typography |
| IRI | https://brandoschema.com/typography |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VisualIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VisualIdentity → brando:Brand |
| Object of Relation | brando:hasVisualIdentity |
| Definition | Font families, weights, sizing rules, and typographic principles used across brand media. |
| Usage Note | Should be specified using CSS font stack syntax or typography token names. |
| Example | "Heading: Inter Bold, Body: Inter Regular, Mono: Fira Code" |
| Date Created | 13-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:colourPalette, brando:visualStyle |
| Equivalent Schema.org Term | None (custom term) |
Imagery Style
| KEY | VALUE |
|---|---|
| Ref | 1.2.5 |
| Term | imageryStyle |
| Prefix | brando |
| Label | Imagery Style |
| IRI | https://brandoschema.com/imageryStyle |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VisualIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VisualIdentity → brando:Brand |
| Object of Relation | brando:hasVisualIdentity |
| Definition | Guidelines for image usage including photography, illustration, filters, and framing. |
| Usage Note | Supports AI image generation and brand asset QA. |
| Example | "Bright natural light, clean backgrounds, 3:2 aspect ratio." |
| Date Created | 13-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:typography, brando:logo |
| Equivalent Schema.org Term | None (custom term) |
Motion Rule
| KEY | VALUE |
|---|---|
| Ref | 1.2.6 |
| Term | motionRule |
| Prefix | brando |
| Label | Motion Rule |
| IRI | https://brandoschema.com/motionRule |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VisualIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VisualIdentity → brando:Brand |
| Object of Relation | brando:hasVisualIdentity |
| Definition | Timing, easing, and animation principles for brand motion graphics and interactions. |
| Usage Note | Should be implemented in UI and used for motion design consistency. |
| Example | "Ease-out transitions, 300ms duration, consistent motion curve." |
| Date Created | 13-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:visualToken, brando:imageryStyle |
| Equivalent Schema.org Term | None (custom term) |
Visual Token
| KEY | VALUE |
|---|---|
| Ref | 1.2.7 |
| Term | visualToken |
| Prefix | brando |
| Label | Visual Token |
| IRI | https://brandoschema.com/visualToken |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VisualIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VisualIdentity → brando:Brand |
| Object of Relation | brando:hasVisualIdentity |
| Definition | Design system tokens for spacing, border radius, shadow, and elevation. |
| Usage Note | Used to enforce styling consistency and support design automation. |
| Example | "Spacing: 8px, Radius: 12px, Shadow: sm" |
| Date Created | 13-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:motionRule, brando:colourPalette |
| Equivalent Schema.org Term | None (custom term) |
Visual Usage Guideline
| KEY | VALUE |
|---|---|
| Ref | 1.2.8 |
| Term | visualUsageGuideline |
| Prefix | brando |
| Label | Visual Usage Guideline |
| IRI | https://brandoschema.com/visualUsageGuideline |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VisualIdentity |
| Range | xsd:string |
| Broader/Parent | brando:VisualIdentity → brando:Brand |
| Object of Relation | brando:hasVisualIdentity |
| Definition | Do’s and don’ts for using brand elements like logos, colours, and imagery. |
| Usage Note | Can be used to programmatically validate AI-generated designs. |
| Example | "Do not stretch the logo. Always use white on dark backgrounds." |
| Date Created | 13-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:logo, brando:colourPalette |
| Equivalent Schema.org Term | None (custom term) |
Visual Reference Link
| KEY | VALUE |
|---|---|
| Ref | 1.2.9 |
| Term | visualReferenceLink |
| Prefix | brando |
| Label | Visual Reference Link |
| IRI | https://brandoschema.com/visualReferenceLink |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:VisualIdentity |
| Range | xsd:anyURI |
| Broader/Parent | brando:VisualIdentity → brando:Brand |
| Object of Relation | brando:hasVisualIdentity |
| Definition | A hyperlink to full brand guidelines or design repositories. |
| Usage Note | Enables API and assistant access to authoritative brand documents. |
| Example | "https://figma.com/team/advanced-analytica" |
| Date Created | 13-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:visualUsageGuideline, brando:designSystemLink |
| Equivalent Schema.org Term | None (custom term) |
1.3 - Audio Identity Terms
Audio Logo
| KEY | VALUE |
|---|---|
| Ref | 1.3.1 |
| Term | audioLogo |
| Prefix | brando |
| Label | Audio Logo |
| IRI | https://brandoschema.com/audioLogo |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:AudioIdentity |
| Range | xsd:anyURI |
| Broader/Parent | brando:AudioIdentity → brando:Brand |
| Object of Relation | brando:hasAudioIdentity |
| Definition | A URI or file path to the brand's sonic logo — a distinctive short sound used to represent the brand. |
| Usage Note | Used in voice assistants, smart devices, or digital products to signal the brand. |
| Example | https://brandoschema.com/assets/audio/logo.mp3 |
| Date Created | 21-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:audioCue, brando:voiceSignature |
| Equivalent Schema.org Term | None (custom) |
Voice Signature
| KEY | VALUE |
|---|---|
| Ref | 1.3.2 |
| Term | voiceSignature |
| Prefix | brando |
| Label | Voice Signature |
| IRI | https://brandoschema.com/voiceSignature |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:AudioIdentity |
| Range | xsd:string |
| Broader/Parent | brando:AudioIdentity → brando:Brand |
| Object of Relation | brando:hasAudioIdentity |
| Definition | Defines the voice persona used in text-to-speech or synthetic voice systems (e.g., accent, tone, pitch). |
| Usage Note | Enables consistent auditory representation in voice interfaces. |
| Example | "British female, calm, neutral pacing" |
| Date Created | 21-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:speechStyle, brando:pronunciationGuide |
| Equivalent Schema.org Term | None (custom) |
Pronunciation Guide
| KEY | VALUE |
|---|---|
| Ref | 1.3.3 |
| Term | pronunciationGuide |
| Prefix | brando |
| Label | Pronunciation Guide |
| IRI | https://brandoschema.com/pronunciationGuide |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:AudioIdentity |
| Range | xsd:string |
| Broader/Parent | brando:AudioIdentity → brando:Brand |
| Object of Relation | brando:hasAudioIdentity |
| Definition | Standardised pronunciation notes or phonetic guidance for brand-related terminology. |
| Usage Note | Helps prevent mispronunciation of brand names or specialist terms in AI voice outputs. |
| Example | "Brandoschema → brăn-dō skē-mă" |
| Date Created | 21-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:voiceSignature |
| Equivalent Schema.org Term | None (custom) |
Audio Cue
| KEY | VALUE |
|---|---|
| Ref | 1.3.4 |
| Term | audioCue |
| Prefix | brando |
| Label | Audio Cue |
| IRI | https://brandoschema.com/audioCue |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:AudioIdentity |
| Range | xsd:string |
| Broader/Parent | brando:AudioIdentity → brando:Brand |
| Object of Relation | brando:hasAudioIdentity |
| Definition | Short sound effects used to signal transitions, confirmations, or brand-related actions. |
| Usage Note | Use for multimodal feedback, emotional responses, or interface transitions. |
| Example | "Soft chime when a task completes" |
| Date Created | 21-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:audioLogo, brando:speechStyle |
| Equivalent Schema.org Term | None (custom) |
Speech Style
| KEY | VALUE |
|---|---|
| Ref | 1.3.5 |
| Term | speechStyle |
| Prefix | brando |
| Label | Speech Style |
| IRI | https://brandoschema.com/speechStyle |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:AudioIdentity |
| Range | xsd:string |
| Broader/Parent | brando:AudioIdentity → brando:Brand |
| Object of Relation | brando:hasAudioIdentity |
| Definition | Defines rhythm, pacing, pauses, and expressiveness used in spoken brand output. |
| Usage Note | Used to standardise AI-generated voice delivery. |
| Example | "Slow, confident, with deliberate pauses between sections" |
| Date Created | 21-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:voiceSignature, brando:dialogueStyle |
| Equivalent Schema.org Term | None (custom) |
Audio Reference Link
| KEY | VALUE |
|---|---|
| Ref | 1.3.6 |
| Term | audioReferenceLink |
| Prefix | brando |
| Label | Audio Reference Link |
| IRI | https://brandoschema.com/audioReferenceLink |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:AudioIdentity |
| Range | xsd:anyURI |
| Broader/Parent | brando:AudioIdentity → brando:Brand |
| Object of Relation | brando:hasAudioIdentity |
| Definition | Links to brand-approved audio repositories, sample files, or documentation. |
| Usage Note | Used for referencing structured sonic assets. |
| Example | https://brandoschema.com/guidelines/audio |
| Date Created | 21-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:audioLogo, brando:audioUsageGuideline |
| Equivalent Schema.org Term | None (custom) |
Audio Usage Guideline
| KEY | VALUE |
|---|---|
| Ref | 1.3.7 |
| Term | audioUsageGuideline |
| Prefix | brando |
| Label | Audio Usage Guideline |
| IRI | https://brandoschema.com/audioUsageGuideline |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:AudioIdentity |
| Range | xsd:string |
| Broader/Parent | brando:AudioIdentity → brando:Brand |
| Object of Relation | brando:hasAudioIdentity |
| Definition | Do's and don'ts for using branded audio in speech agents or smart assistants. |
| Usage Note | Ensures fidelity, tone, and appropriateness of sound branding in voice interfaces. |
| Example | "Never use sound cues for error messages unless brand-approved; volume must match interface guidelines." |
| Date Created | 21-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:audioCue, brando:audioReferenceLink |
| Equivalent Schema.org Term | None (custom) |
1.4 - Positioning Terms
Mission Statement
| KEY | VALUE |
|---|---|
| Ref | 1.4.1 |
| Term | missionStatement |
| Prefix | brando |
| Label | Mission Statement |
| IRI | https://brandoschema.com/missionStatement |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Positioning |
| Range | xsd:string |
| Broader/Parent | brando:Positioning → brando:Brand |
| Object of Relation | brando:hasPositioning |
| Definition | Brand’s reason for being and day-to-day focus. |
| Usage Note | Often used in summaries, footers, or intro blurbs in AI responses. |
| Example | "To empower people with trustworthy health information." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:visionStatement, brando:coreValues |
| Equivalent Schema.org Term | None (custom) |
Vision Statement
| KEY | VALUE |
|---|---|
| Ref | 1.4.2 |
| Term | visionStatement |
| Prefix | brando |
| Label | Vision Statement |
| IRI | https://brandoschema.com/visionStatement |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Positioning |
| Range | xsd:string |
| Broader/Parent | brando:Positioning → brando:Brand |
| Object of Relation | brando:hasPositioning |
| Definition | Aspirational future the brand is working toward. |
| Usage Note | Can be referenced in AI-generated mission-aligned statements. |
| Example | "To be the world's most trusted AI partner in medicine." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:missionStatement, brando:coreValues |
| Equivalent Schema.org Term | None (custom) |
Core Values
| KEY | VALUE |
|---|---|
| Ref | 1.4.3 |
| Term | coreValues |
| Prefix | brando |
| Label | Core Values |
| IRI | https://brandoschema.com/coreValues |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Positioning |
| Range | rdf:List of xsd:string |
| Broader/Parent | brando:Positioning → brando:Brand |
| Object of Relation | brando:hasPositioning |
| Definition | Beliefs and principles that guide brand decisions. |
| Usage Note | Can be embedded as behavioural rules in LLM instructions. |
| Example | ["Clarity", "Compassion", "Evidence", "Privacy"] |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:missionStatement, brando:visionStatement |
| Equivalent Schema.org Term | None (custom) |
Brand Promise
| KEY | VALUE |
|---|---|
| Ref | 1.4.4 |
| Term | brandPromise |
| Prefix | brando |
| Label | Brand Promise |
| IRI | https://brandoschema.com/brandPromise |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Positioning |
| Range | xsd:string |
| Broader/Parent | brando:Positioning → brando:Brand |
| Object of Relation | brando:hasPositioning |
| Definition | Commitment to customers expressed as a value exchange. |
| Usage Note | Often a short, internal pledge that supports outward messaging. |
| Example | "We translate data into accessible, human answers." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:uniqueSellingPoint, brando:coreValues |
| Equivalent Schema.org Term | None (custom) |
Audience Persona
| KEY | VALUE |
|---|---|
| Ref | 1.4.5 |
| Term | audiencePersona |
| Prefix | brando |
| Label | Audience Persona |
| IRI | https://brandoschema.com/audiencePersona |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Positioning |
| Range | xsd:string |
| Broader/Parent | brando:Positioning → brando:Brand |
| Object of Relation | brando:hasPositioning |
| Definition | Key audience profiles based on need, behaviour, or segment. |
| Usage Note | Helps LLMs modulate content for different comprehension levels or interests. |
| Example | "Cancer patients age 50+, NHS digital leads, pharmaceutical data analysts" |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:brandPersona, brando:literacyLevel |
| Equivalent Schema.org Term | None (custom) |
Market Position
| KEY | VALUE |
|---|---|
| Ref | 1.4.6 |
| Term | marketPosition |
| Prefix | brando |
| Label | Market Position |
| IRI | https://brandoschema.com/marketPosition |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Positioning |
| Range | xsd:string |
| Broader/Parent | brando:Positioning → brando:Brand |
| Object of Relation | brando:hasPositioning |
| Definition | The space the brand occupies in the market and among competitors. |
| Usage Note | Used for AI-generated comparisons and positioning statements. |
| Example | "Only UK-native LLM brand aligned with ABPI and MHRA rules." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:competitorContext, brando:uniqueSellingPoint |
| Equivalent Schema.org Term | None (custom) |
Brand Narrative
| KEY | VALUE |
|---|---|
| Ref | 1.4.7 |
| Term | brandNarrative |
| Prefix | brando |
| Label | Brand Narrative |
| IRI | https://brandoschema.com/brandNarrative |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Positioning |
| Range | xsd:string |
| Broader/Parent | brando:Positioning → brando:Brand |
| Object of Relation | brando:hasPositioning |
| Definition | Story of brand origin, purpose, and evolution. |
| Usage Note | LLMs can use this for brand storytelling and user onboarding. |
| Example | "Founded to explain hard medical science to real people, built for the UK’s patient-first future." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:brandPromise, brando:missionStatement |
| Equivalent Schema.org Term | None (custom) |
Competitor Context
| KEY | VALUE |
|---|---|
| Ref | 1.4.8 |
| Term | competitorContext |
| Prefix | brando |
| Label | Competitor Context |
| IRI | https://brandoschema.com/competitorContext |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Positioning |
| Range | xsd:string |
| Broader/Parent | brando:Positioning → brando:Brand |
| Object of Relation | brando:hasPositioning |
| Definition | Reference points or differentiators relative to other market players. |
| Usage Note | Used in AI decision-making or summary responses comparing solutions. |
| Example | "Unlike ChatGPT, we are healthcare-specialised and regulator-aligned." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:marketPosition, brando:uniqueSellingPoint |
| Equivalent Schema.org Term | None (custom) |
1.5 - Governance Properties
Guard Rails
| KEY | VALUE |
|---|---|
| Ref | 1.5.1 |
| Term | guardRails |
| Prefix | brando |
| Label | Guard Rails |
| IRI | https://brandoschema.com/guardRails |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Governance |
| Range | xsd:string |
| Broader/Parent | brando:Governance → brando:Brand |
| Object of Relation | brando:hasGovernance |
| Definition | Red lines or behaviours that must be prevented or deflected by AI systems. |
| Usage Note | Typically used to avoid inappropriate, risky, or brand-damaging responses. |
| Example | "Do not answer personal medical queries or make treatment recommendations." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:refusalStrategies, brando:riskScenarios |
| Equivalent Schema.org Term | None (custom) |
Refusal Strategies
| KEY | VALUE |
|---|---|
| Ref | 1.5.2 |
| Term | refusalStrategies |
| Prefix | brando |
| Label | Refusal Strategies |
| IRI | https://brandoschema.com/refusalStrategies |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Governance |
| Range | xsd:string |
| Broader/Parent | brando:Governance → brando:Brand |
| Object of Relation | brando:hasGovernance |
| Definition | Structured strategies for rejecting inappropriate or out-of-scope prompts. |
| Usage Note | May include polite rephrasing, deflections, or escalation notices. |
| Example | "I’m sorry, I can’t provide that information. Please speak to a healthcare professional." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:guardRails, brando:reviewWorkflow |
| Equivalent Schema.org Term | None (custom) |
Compliance Tags
| KEY | VALUE |
|---|---|
| Ref | 1.5.3 |
| Term | complianceTags |
| Prefix | brando |
| Label | Compliance Tags |
| IRI | https://brandoschema.com/complianceTags |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Governance |
| Range | rdf:List of xsd:string |
| Broader/Parent | brando:Governance → brando:Brand |
| Object of Relation | brando:hasGovernance |
| Definition | Regulatory, legal, or ethical labels associated with brand content. |
| Usage Note | Can be used as metadata for content tagging or AI output classification. |
| Example | ["ABPI-Compliant", "EU AI Act", "UK MHRA Registered"] |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:updatePolicy, brando:reviewWorkflow |
| Equivalent Schema.org Term | None (custom) |
Review Workflow
| KEY | VALUE |
|---|---|
| Ref | 1.5.4 |
| Term | reviewWorkflow |
| Prefix | brando |
| Label | Review Workflow |
| IRI | https://brandoschema.com/reviewWorkflow |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Governance |
| Range | xsd:string |
| Broader/Parent | brando:Governance → brando:Brand |
| Object of Relation | brando:hasGovernance |
| Definition | Human or automated process for approving content before use. |
| Usage Note | Used to document moderation or compliance checkpoints for content pipelines. |
| Example | "All AI responses are reviewed by compliance before publication." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:updatePolicy, brando:complianceTags |
| Equivalent Schema.org Term | None (custom) |
Update Policy
| KEY | VALUE |
|---|---|
| Ref | 1.5.5 |
| Term | updatePolicy |
| Prefix | brando |
| Label | Update Policy |
| IRI | https://brandoschema.com/updatePolicy |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Governance |
| Range | xsd:string |
| Broader/Parent | brando:Governance → brando:Brand |
| Object of Relation | brando:hasGovernance |
| Definition | Rules governing content versioning and change management. |
| Usage Note | Helps ensure traceability and audit trails for AI-controlled information. |
| Example | "Update log reviewed quarterly, major changes versioned semantically." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:reviewWorkflow, brando:visibilityScore |
| Equivalent Schema.org Term | None (custom) |
Visibility Score
| KEY | VALUE |
|---|---|
| Ref | 1.5.6 |
| Term | visibilityScore |
| Prefix | brando |
| Label | Visibility Score |
| IRI | https://brandoschema.com/visibilityScore |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Governance |
| Range | xsd:string |
| Broader/Parent | brando:Governance → brando:Brand |
| Object of Relation | brando:hasGovernance |
| Definition | Rating of how easily the brand is indexed or retrieved by AI. |
| Usage Note | Qualitative scale: very low, low, medium, high, very high. |
| Example | "high" |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:retrievableInLLM, brando:embeddingQuality |
| Equivalent Schema.org Term | None (custom) |
Retrievable in LLM
| KEY | VALUE |
|---|---|
| Ref | 1.5.7 |
| Term | retrievableInLLM |
| Prefix | brando |
| Label | Retrievable in LLM |
| IRI | https://brandoschema.com/retrievableInLLM |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Governance |
| Range | xsd:boolean |
| Broader/Parent | brando:Governance → brando:Brand |
| Object of Relation | brando:hasGovernance |
| Definition | Indicates whether brand content can be indexed or surfaced by LLMs. |
| Usage Note | Used to control inclusion in AI memory or vector databases. |
| Example | true |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:visibilityScore, brando:guardRails |
| Equivalent Schema.org Term | None (custom) |
Embedding Quality
| KEY | VALUE |
|---|---|
| Ref | 1.5.8 |
| Term | embeddingQuality |
| Prefix | brando |
| Label | Embedding Quality |
| IRI | https://brandoschema.com/embeddingQuality |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Governance |
| Range | xsd:string |
| Broader/Parent | brando:Governance → brando:Brand |
| Object of Relation | brando:hasGovernance |
| Definition | Subjective or model-based quality score for how well the brand's content is represented in embeddings. |
| Usage Note | Used for evaluating semantic retrieval quality. |
| Example | "medium" |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:retrievableInLLM, brando:visibilityScore |
| Equivalent Schema.org Term | None (custom) |
Risk Scenarios
| KEY | VALUE |
|---|---|
| Ref | 1.5.9 |
| Term | riskScenarios |
| Prefix | brando |
| Label | Risk Scenarios |
| IRI | https://brandoschema.com/riskScenarios |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Governance |
| Range | xsd:string |
| Broader/Parent | brando:Governance → brando:Brand |
| Object of Relation | brando:hasGovernance |
| Definition | Predefined edge cases or misuse risks relevant to AI or public use. |
| Usage Note | Can be used to trigger escalations or warnings in AI systems. |
| Example | "User asks for emergency advice or tries to bypass regulatory scope." |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:guardRails, brando:refusalStrategies |
| Equivalent Schema.org Term | None (custom) |
1.6 - Asset Properties
Logo Asset
| KEY | VALUE |
|---|---|
| Ref | 1.6.1 |
| Term | logoAsset |
| Prefix | brando |
| Label | Logo Asset |
| IRI | https://brandoschema.com/logoAsset |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Downloadable versions of the brand’s logo in various formats. |
| Usage Note | Include formats like SVG, PNG, and EPS. May include mono and alt versions. |
| Example | https://brandoschema.com/assets/logo.svg |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:visualReferenceLink, brando:iconography |
| Equivalent Schema.org Term | None (custom) |
Font Asset
| KEY | VALUE |
|---|---|
| Ref | 1.6.2 |
| Term | fontAsset |
| Prefix | brando |
| Label | Font Asset |
| IRI | https://brandoschema.com/fontAsset |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Font files and license information for official brand typography. |
| Usage Note | Can reference Google Fonts, local files, or external foundry links. |
| Example | https://brandoschema.com/assets/fonts/WorkSans.zip |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:typography |
| Equivalent Schema.org Term | None (custom) |
Image Library
| KEY | VALUE |
|---|---|
| Ref | 1.6.3 |
| Term | imageLibrary |
| Prefix | brando |
| Label | Image Library |
| IRI | https://brandoschema.com/imageLibrary |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Photographic and illustrative asset collections used in brand expressions. |
| Usage Note | Links to brand-approved imagery, often hosted in DAM or cloud folders. |
| Example | https://brandoschema.com/assets/images/ |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:imageryStyle |
| Equivalent Schema.org Term | None (custom) |
Video Asset
| KEY | VALUE |
|---|---|
| Ref | 1.6.4 |
| Term | videoAsset |
| Prefix | brando |
| Label | Video Asset |
| IRI | https://brandoschema.com/videoAsset |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Links to brand-approved video content such as explainers or promos. |
| Usage Note | Should align with brand voice and visual identity. |
| Example | https://brandoschema.com/assets/videos/brand-intro.mp4 |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:guidelinesPDF, brando:designSystemLink |
| Equivalent Schema.org Term | None (custom) |
Design System Link
| KEY | VALUE |
|---|---|
| Ref | 1.6.5 |
| Term | designSystemLink |
| Prefix | brando |
| Label | Design System Link |
| IRI | https://brandoschema.com/designSystemLink |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Links to shared design systems such as Figma, Framer, or Storybook. |
| Usage Note | Should be actively maintained with versioning. |
| Example | https://figma.com/advancedanalytica/design-system |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:visualToken |
| Equivalent Schema.org Term | None (custom) |
Template Library
| KEY | VALUE |
|---|---|
| Ref | 1.6.6 |
| Term | templateLibrary |
| Prefix | brando |
| Label | Template Library |
| IRI | https://brandoschema.com/templateLibrary |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Library of branded documents, decks, or Notion/Canva templates. |
| Usage Note | Use for consistent formatting across teams and systems. |
| Example | https://notion.so/advancedanalytica/templates |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:guidelinesPDF |
| Equivalent Schema.org Term | None (custom) |
Guidelines PDF
| KEY | VALUE |
|---|---|
| Ref | 1.6.7 |
| Term | guidelinesPDF |
| Prefix | brando |
| Label | Guidelines PDF |
| IRI | https://brandoschema.com/guidelinesPDF |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | PDF version of brand guidelines covering visual and verbal rules. |
| Usage Note | Should match version control and align with digital sources. |
| Example | https://brandoschema.com/assets/brand-guidelines.pdf |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:designSystemLink, brando:templateLibrary |
| Equivalent Schema.org Term | None (custom) |
Asset Repository
| KEY | VALUE |
|---|---|
| Ref | 1.6.8 |
| Term | assetRepository |
| Prefix | brando |
| Label | Asset Repository |
| IRI | https://brandoschema.com/assetRepository |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Centralised digital asset management (DAM) or file library. |
| Usage Note | Should include versioning, permissions, and AI accessibility. |
| Example | https://dam.advancedanalytica.co.uk |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:accessPolicy, brando:logoAsset |
| Equivalent Schema.org Term | None (custom) |
Persona Asset
| KEY | VALUE |
|---|---|
| Ref | 1.6.9 |
| Term | personaAsset |
| Prefix | brando |
| Label | Persona Asset |
| IRI | https://brandoschema.com/personaAsset |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | LLM-ready files describing brand personas or audience archetypes. |
| Usage Note | Used for memory conditioning, assistant switching, and tailored generation. |
| Example | https://brandoschema.com/personas/healthcare.json |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:audiencePersona, brando:personaCard |
| Equivalent Schema.org Term | None (custom) |
Access Policy
| KEY | VALUE |
|---|---|
| Ref | 1.6.10 |
| Term | accessPolicy |
| Prefix | brando |
| Label | Access Policy |
| IRI | https://brandoschema.com/accessPolicy |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:string |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Describes how and by whom brand assets may be used. |
| Usage Note | May include licensing terms or model use caveats. |
| Example | "All assets may be used for LLM fine-tuning under CC-BY 4.0" |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:assetRepository |
| Equivalent Schema.org Term | None (custom) |
Q&A Asset
| KEY | VALUE |
|---|---|
| Ref | 1.6.11 |
| Term | qaAsset |
| Prefix | brando |
| Label | Q&A Asset |
| IRI | https://brandoschema.com/qaAsset |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Structured LLM-ready FAQs or dataset files for QA models. |
| Usage Note | Boosts retrieval quality and reduces hallucination risk. |
| Example | https://brandoschema.com/assets/faqs.json |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:canonicalAnswer, brando:promptScaffold |
| Equivalent Schema.org Term | None (custom) |
Product Asset
| KEY | VALUE |
|---|---|
| Ref | 1.6.12 |
| Term | productAsset |
| Prefix | brando |
| Label | Product Asset |
| IRI | https://brandoschema.com/productAsset |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Structured product definitions used for model context and semantic search. |
| Usage Note | May mirror schema:Product for maximum interoperability. |
| Example | https://brandoschema.com/assets/product-entries.json |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:featuresAsset |
| Equivalent Schema.org Term | schema:Product |
Service Asset
| KEY | VALUE |
|---|---|
| Ref | 1.6.13 |
| Term | serviceAsset |
| Prefix | brando |
| Label | Service Asset |
| IRI | https://brandoschema.com/serviceAsset |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Structured definitions of services offered by the brand. |
| Usage Note | Align with schema:Service and ensure clarity for LLMs. |
| Example | https://brandoschema.com/assets/services.json |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:productAsset |
| Equivalent Schema.org Term | schema:Service |
Features Asset
| KEY | VALUE |
|---|---|
| Ref | 1.6.14 |
| Term | featuresAsset |
| Prefix | brando |
| Label | Features Asset |
| IRI | https://brandoschema.com/featuresAsset |
| Type | rdfs:Property, skos:Concept |
| Domain | brando:Assets |
| Range | xsd:anyURI |
| Broader/Parent | brando:Assets → brando:Brand |
| Object of Relation | brando:hasAssets |
| Definition | Individual product/service features for AI annotation and response. |
| Usage Note | Compatible with schema:PropertyValue |
| Example | https://brandoschema.com/assets/features.json |
| Date Created | 20-04-2025 |
| Contributors | Advanced Analytica Ltd |
| See Also | brando:productAsset, brando:serviceAsset |
| Equivalent Schema.org Term | schema:PropertyValue |