Brando Vocabulary Terms

Specify. Detail. Inform.

This table explains the meaning of each field label used in the Brando Schema vocabulary. It serves as a quick reference for understanding how each field contributes to the definition, structure, and usage of individual schema terms.

Field Labels

Label	Description
Ref	Unique reference number within the schema (e.g. section.term)
Term	The programmatic name of the term
Prefix	The namespace prefix used (e.g., `brando`)
Label	Human-readable label for display or navigation
IRI	Full Internationalized Resource Identifier for the term
Programmatic Key	Dot-notated system key for code-based integration or UI scaffolds
Type	RDF/OWL classification (`rdfs:Property`, `skos:Concept`, etc.)
Domain	The class this property belongs to
Range	Expected value type, data type, or object class
Parent	The immediate superclass or broader concept that this term belongs to
Object of Relation	The inverse property or related predicate through which this term is linked to a subject
Definition	Concise semantic definition of the term
Usage Note	Practical guidance on how to apply this property
Example	A real-world example value for clarity and illustration
Date Created	Date the term was defined or introduced
Contributors	Organisation(s) or individual(s) responsible for defining the term
See Also	Related or adjacent terms in the schema
Equivalent Schema.org Term	Mapping if this term matches one from schema.org (or "None (custom)")

DataTypes

DataType	Hierarchy Type	Description
DataType	Root (open)	Base type for all value types used in BrandoSchema
Boolean	Closed	Logical binary value: `True` or `False`
True	Literal	Boolean subtype: literal `true`
False	Literal	Boolean subtype: literal `false`
Date	Open	A calendar date (e.g. `18-05-2025`, `2025-05-18`). Subtype: `DateTime`
DateTime	Open	Full timestamp (e.g. `18-05-2025T14:30:00Z`)
Time	Open	Time value without date (e.g. `14:30:00`)
Number	Closed	A numeric value. Subtypes: `Integer`, `Float`
Integer	Closed	Whole number (e.g. `5`, `100`)
Float	Closed	Decimal number (e.g. `3.14`, `0.75`)
Text	Open	Any string or unstructured text. Subtypes below ↓
PronounceableText	Open	Text optimised for voice assistants or screen readers
URL	Open	A web address (e.g. `https://example.com`)
CssSelectorType	Open	A CSS selector string for targeting HTML elements
XPathType	Open	An XPath string for locating elements in HTML/XML trees

Range Interpretation Notes {#rangeInterpretation}

"Closed" = limited to predefined subtypes or values.
"Open" = extensible, supports free-form values or custom-defined subtypes.
All subtypes inherit from DataType and may be used in BrandoSchema range fields.

1.1 - Verbal Identity

Tone of Voice

KEY	VALUE
Ref	1.1.1
Term	`toneOfVoice`
Prefix	`brando`
Label	Tone of Voice
IRI	`https://brandoschema.com/bdv-vocabulary/#toneOfVoice`
Programmatic Key	`verbal_identity.tone_of_voice`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`PronounceableText`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Emotional texture of brand voice.
Usage Note	Guides the tone and mood used in all brand communications.
Example	"Warm and reassuring, like a trusted friend. Calm, confident, and empathetic."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:dialogueStyle`, `brando:writingStyle`
Equivalent Schema.org Term	None (custom)

Dialogue Style

KEY	VALUE
Ref	1.1.2
Term	`dialogueStyle`
Prefix	`brando`
Label	Dialogue Style
IRI	`https://brandoschema.com/bdv-vocabulary/#dialogueStyle`
Programmatic Key	`verbal_identity.dialogue_style`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Conversational pacing and pronoun guidance.
Usage Note	Specifies whether to use first/second/third person, how formal to be, and dialogue patterns.
Example	"Uses second-person ('you') for direct engagement. Conversational but respectful."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:toneOfVoice`, `brando:writingStyle`
Equivalent Schema.org Term	None (custom)

Writing Style

KEY	VALUE
Ref	1.1.3
Term	`writingStyle`
Prefix	`brando`
Label	Writing Style
IRI	`https://brandoschema.com/bdv-vocabulary/#writingStyle`
Programmatic Key	`verbal_identity.writing_style`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Grammar, clarity, structure preferences.
Usage Note	Helps control the structure and formatting of written content.
Example	"Short, clear sentences. Prefers active voice and logical structure with bullet points when listing."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:toneOfVoice`, `brando:dialogueStyle`
Equivalent Schema.org Term	None (custom)

Naming Convention

KEY	VALUE
Ref	1.1.4
Term	`namingConvention`
Prefix	`brando`
Label	Naming Convention
IRI	`https://brandoschema.com/bdv-vocabulary/#namingConvention`
Programmatic Key	`verbal_identity.naming_convention`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Rules for product names, formatting, date/time expressions.
Usage Note	Ensures consistent, brand-aligned naming and terminology.
Example	"Use Title Case for Product Names, ISO format for dates (YYYY-MM-DD), and 24-hour time."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:writingStyle`, `brando:approvedTerms`
Equivalent Schema.org Term	None (custom)

Persona Card

KEY	VALUE
Ref	1.1.5
Term	`personaCard`
Prefix	`brando`
Label	Persona Card
IRI	`https://brandoschema.com/bdv-vocabulary/#personaCard`
Programmatic Key	`verbal_identity.persona_card`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Humanised voice traits such as attitude, tone, and behavioural style.
Usage Note	Used for prompt and voice modelling in LLMs.
Example	"Alex is a helpful, upbeat expert with a sense of humour and a reassuring tone."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:toneOfVoice`, `brando:dialogueStyle`
Equivalent Schema.org Term	None (custom)

Approved Terms

KEY	VALUE
Ref	1.1.6
Term	`approvedTerms`
Prefix	`brando`
Label	Approved Terms
IRI	`https://brandoschema.com/bdv-vocabulary/#approvedTerms`
Programmatic Key	`verbal_identity.approved_terms`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`rdf:List of Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Vocabulary the brand prefers or requires in content.
Usage Note	Ensures semantic consistency in communications.
Example	["sustainable", "cutting-edge", "customer-first"]
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:prohibitedTerms`, `brando:vocabularyConstraints`
Equivalent Schema.org Term	None (custom)

Prohibited Terms

KEY	VALUE
Ref	1.1.7
Term	`prohibitedTerms`
Prefix	`brando`
Label	Prohibited Terms
IRI	`https://brandoschema.com/bdv-vocabulary/#prohibitedTerms`
Programmatic Key	`verbal_identity.prohibited_terms`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`rdf:List of Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Terms and phrases explicitly disallowed in brand voice.
Usage Note	Helps avoid misalignment and unapproved expressions.
Example	["cheap", "freebie", "guarantee"]
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:approvedTerms`, `brando:vocabularyConstraints`
Equivalent Schema.org Term	None (custom)

Key Messages

KEY	VALUE
Ref	1.1.8
Term	`keyMessages`
Prefix	`brando`
Label	Key Messages
IRI	`https://brandoschema.com/bdv-vocabulary/#keyMessages`
Programmatic Key	`verbal_identity.key_messages`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Core ideas and value propositions communicated consistently across all brand channels.
Usage Note	Used to train AI on foundational brand narratives.
Example	"We simplify complex systems so you can focus on what matters."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:taglines`, `brando:promptScaffold`
Equivalent Schema.org Term	None (custom)

Tagline

KEY	VALUE
Ref	1.1.9
Term	`tagline`
Prefix	`brando`
Label	Tagline
IRI	`https://brandoschema.com/bdv-vocabulary/#tagline`
Programmatic Key	`verbal_identity.tagline`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`rdf:List of Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	The official brand tagline (or strapline) used in primary communications, along with any approved variants, campaign slogans, or situational adaptations.
Usage Note	Used across campaigns, metadata, and verbal banners.
Example	["Smarter by Design", "AI for Humans", "Trust the Data. Trust Us."]
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:keyMessages`, `brando:writingStyle`
Equivalent Schema.org Term	None (custom)

Prompt Scaffold

KEY	VALUE
Ref	1.1.10
Term	`promptScaffold`
Prefix	`brando`
Label	Prompt Scaffold
IRI	`https://brandoschema.com/bdv-vocabulary/#promptScaffold`
Programmatic Key	`verbal_identity.prompt_scaffold`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Reusable instructions and templates for AI model prompts (e.g., tone and format enforcement).
Usage Note	Promotes consistency, compliance, and tone alignment in automated outputs.
Example	"Respond using a confident, plainspoken tone. Always begin with a positive framing of the topic."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:keyMessages`, `brando:mustDo`
Equivalent Schema.org Term	None (custom)

Must Dos

KEY	VALUE
Ref	1.1.11
Term	`mustDos`
Prefix	`brando`
Label	Must Dos
IRI	`https://brandoschema.com/bdv-vocabulary/#mustDos`
Programmatic Key	`verbal_identity.must_dos`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Required actions and stylistic behaviours.
Usage Note	Guides LLMs and copywriters to mandatory tone or content inclusions.
Example	"Always cite clinical evidence when referring to product claims. Use active voice throughout."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:mustNotDos`, `brando:promptScaffold`
Equivalent Schema.org Term	None (custom)

Must Not Dos

KEY	VALUE
Ref	1.1.12
Term	`mustNotDos`
Prefix	`brando`
Label	Must Not Dos
IRI	`https://brandoschema.com/bdv-vocabulary/#mustNotDos`
Programmatic Key	`verbal_identity.must_not_dos`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VerbalIdentity`
Range	`Text`
Parent	`brando:VerbalIdentity → brando:Brand`
Object of Relation	`brando:hasVerbalIdentity`
Definition	Explicit behavioural constraints.
Usage Note	Instructs AI models and authors on what to avoid stylistically or semantically.
Example	"Never use sarcasm. Do not refer to competitors by name. Avoid idioms or regional slang."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:mustDos`, `brando:guardRails`
Equivalent Schema.org Term	None (custom)

1.2 - Visual Identity

Brand Name

KEY	VALUE
Ref	1.2.1
Term	`brandName`
Prefix	`brando`
Label	Brand Name
IRI	`https://brandoschema.com/bdv-vocabulary/#name`
Programmatic Key	`visual_identity.brand_name`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VisualIdentity`
Range	`Text`
Parent	`brando:VisualIdentity → brando:Brand`
Object of Relation	`brando:hasVisualIdentity`
Definition	The official name of the brand used for identification in visual and generative AI systems.
Usage Note	Must appear consistently across all branded output, visual templates, and AI-generated material.
Example	"Advanced Analytica"
Date Created	11-04-2025
Contributors	Jonny Bowker
See Also	`brando:logo`, `brando:tagline`, `brando:visualStyle`
Equivalent Schema.org Term	`schema:name`

Logo

KEY	VALUE
Ref	1.2.2
Term	`logo`
Prefix	`brando`
Label	Logo
IRI	`https://brandoschema.com/bdv-vocabulary/#logo`
Programmatic Key	`visual_identity.logo`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VisualIdentity`
Range	`URL`
Parent	`brando:VisualIdentity → brando:Brand`
Object of Relation	`brando:hasVisualIdentity`
Definition	A URI pointing to primary, alternate, mono, or responsive versions of the brand logo.
Usage Note	Logos must be retrievable and aligned to branding guidelines for use by AI agents.
Example	"https://brandoschema.com/assets/logo-primary.svg"
Date Created	13-04-2025
Contributors	Jonny Bowker
See Also	`brando:name`, `brando:tagline`, `brando:visualStyle`
Equivalent Schema.org Term	`schema:logo`

Colour Palette

KEY	VALUE
Ref	1.2.3
Term	`colourPalette`
Prefix	`brando`
Label	Colour Palette
IRI	`https://brandoschema.com/bdv-vocabulary/#colourPalette`
Programmatic Key	`visual_identity.colour_palette`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VisualIdentity`
Range	`Text`
Parent	`brando:VisualIdentity → brando:Brand`
Object of Relation	`brando:hasVisualIdentity`
Definition	Codified brand colour definitions including hex codes, usage notes, and contrast pairs.
Usage Note	Should be machine-readable and used consistently for styling across branded content.
Example	"Primary: #003366, Accent: #FF9900, Neutral: #F5F5F5, CTA: #00B28F"
Date Created	13-04-2025
Contributors	Jonny Bowker
See Also	`brando:typography`, `brando:visualStyle`
Equivalent Schema.org Term	None (custom term)

Typography

KEY	VALUE
Ref	1.2.4
Term	`typography`
Prefix	`brando`
Label	Typography
IRI	`https://brandoschema.com/bdv-vocabulary/#typography`
Programmatic Key	`visual_identity.typography`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VisualIdentity`
Range	`Text`
Parent	`brando:VisualIdentity → brando:Brand`
Object of Relation	`brando:hasVisualIdentity`
Definition	Font families, weights, sizing rules, and typographic principles used across brand media.
Usage Note	Should be specified using CSS font stack syntax or typography token names.
Example	"Heading: Helvetica Neue Bold 32px, Body: Helvetica Neue Regular 18px, UI: Roboto Mono 14px"
Date Created	13-04-2025
Contributors	Jonny Bowker
See Also	`brando:colourPalette`, `brando:visualStyle`
Equivalent Schema.org Term	None (custom term)

Imagery Styles

KEY	VALUE
Ref	1.2.5
Term	`imageryStyles`
Prefix	`brando`
Label	Imagery Styles
IRI	`https://brandoschema.com/bdv-vocabulary/#imageryStyles`
Programmatic Key	`visual_identity.imagery_styles`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VisualIdentity`
Range	`Text`
Parent	`brando:VisualIdentity → brando:Brand`
Object of Relation	`brando:hasVisualIdentity`
Definition	Guidelines for image usage including photography, illustration, filters, and framing.
Usage Note	Supports AI image generation and brand asset QA.
Example	"Use editorial-style photos with natural light, minimal props, and a desaturated colour grade. Avoid stock imagery with overly staged expressions."
Date Created	13-04-2025
Contributors	Jonny Bowker
See Also	`brando:typography`, `brando:logo`
Equivalent Schema.org Term	None (custom term)

Motion Rules

KEY	VALUE
Ref	1.2.6
Term	`motionRules`
Prefix	`brando`
Label	Motion Rules
IRI	`https://brandoschema.com/bdv-vocabulary/#motionRules`
Programmatic Key	`visual_identity.motion_rules`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VisualIdentity`
Range	`Text`
Parent	`brando:VisualIdentity → brando:Brand`
Object of Relation	`brando:hasVisualIdentity`
Definition	Timing, easing, and animation principles for brand motion graphics and interactions.
Usage Note	Should be implemented in UI and used for motion design consistency.
Example	"All UI animations should use a 250–300ms ease-out transition. Avoid bounce effects. Maintain consistent pacing between elements."
Date Created	13-04-2025
Contributors	Jonny Bowker
See Also	`brando:visualToken`, `brando:imageryStyle`
Equivalent Schema.org Term	None (custom term)

Visual Token

KEY	VALUE
Ref	1.2.7
Term	`visualToken`
Prefix	`brando`
Label	Visual Token
IRI	`https://brandoschema.com/bdv-vocabulary/#visualToken`
Programmatic Key	`visual_identity.visual_token`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VisualIdentity`
Range	`Text`
Parent	`brando:VisualIdentity → brando:Brand`
Object of Relation	`brando:hasVisualIdentity`
Definition	Design system tokens for spacing, border radius, shadow, and elevation.
Usage Note	Used to enforce styling consistency and support design automation.
Example	"Spacing: 16px base grid, Border radius: 8px, Shadow: elevation-sm (0px 1px 3px rgba(0,0,0,0.12))"
Date Created	13-04-2025
Contributors	Jonny Bowker
See Also	`brando:motionRule`, `brando:colourPalette`
Equivalent Schema.org Term	None (custom term)

Visual Usage Guidelines

KEY	VALUE
Ref	1.2.8
Term	`visualUsageGuidelines`
Prefix	`brando`
Label	Visual Usage Guidelines
IRI	`https://brandoschema.com/bdv-vocabulary/#visualUsageGuidelines`
Programmatic Key	`visual_identity.usage_guideline`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VisualIdentity`
Range	`Text`
Parent	`brando:VisualIdentity → brando:Brand`
Object of Relation	`brando:hasVisualIdentity`
Definition	Do’s and don’ts for using brand elements like logos, colours, and imagery.
Usage Note	Can be used to programmatically validate AI-generated designs.
Example	"✔ Use logo in full colour on white backgrounds. ✘ Do not place the logo over complex imagery. Maintain at least 20px padding around it."
Date Created	13-04-2025
Contributors	Jonny Bowker
See Also	`brando:logo`, `brando:colourPalette`
Equivalent Schema.org Term	None (custom term)

Visual Reference Link

KEY	VALUE
Ref	1.2.9
Term	`visualReferenceLink`
Prefix	`brando`
Label	Visual Reference Link
IRI	`https://brandoschema.com/bdv-vocabulary/#visualReferenceLink`
Programmatic Key	`visual_identity.reference_link`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:VisualIdentity`
Range	`URL`
Parent	`brando:VisualIdentity → brando:Brand`
Object of Relation	`brando:hasVisualIdentity`
Definition	A hyperlink to full brand guidelines or design repositories.
Usage Note	Enables API and assistant access to authoritative brand documents.
Example	"https://figma.com/team/advanced-analytica"
Date Created	13-04-2025
Contributors	Jonny Bowker
See Also	`brando:visualUsageGuideline`, `brando:designSystemLink`
Equivalent Schema.org Term	None (custom term)

Here is the full updated 1.3 - Audio Identity section with the ranges corrected to use your DataTypes (URL for anyURI, Text for strings):

1.3 - Audio Identity

Audio Logo

KEY	VALUE
Ref	1.3.1
Term	`audioLogo`
Prefix	`brando`
Label	Audio Logo
IRI	`https://brandoschema.com/bdv-vocabulary/#audioLogo`
Programmatic Key	`audio_identity.audio_logo`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:AudioIdentity`
Range	`URL`
Parent	`brando:AudioIdentity → brando:Brand`
Object of Relation	`brando:hasAudioIdentity`
Definition	A URI or file path to the brand's sonic logo — a distinctive short sound used to represent the brand.
Usage Note	Used in voice assistants, smart devices, or digital products to signal the brand.
Example	`https://assets.brandoschema.com/audio/advanced-analytica-logo.mp3`
Date Created	21-04-2025
Contributors	Jonny Bowker
See Also	`brando:audioCue`, `brando:voiceSignature`
Equivalent Schema.org Term	None (custom)

Voice Signature

KEY	VALUE
Ref	1.3.2
Term	`voiceSignature`
Prefix	`brando`
Label	Voice Signature
IRI	`https://brandoschema.com/bdv-vocabulary/#voiceSignature`
Programmatic Key	`audio_identity.voice_signature`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:AudioIdentity`
Range	`Text`
Parent	`brando:AudioIdentity → brando:Brand`
Object of Relation	`brando:hasAudioIdentity`
Definition	Defines the voice persona used in text-to-speech or synthetic voice systems (e.g., accent, tone, pitch).
Usage Note	Enables consistent auditory representation in voice interfaces.
Example	"British male, warm tone, moderate speed, soft intonation."
Date Created	21-04-2025
Contributors	Jonny Bowker
See Also	`brando:speechStyle`, `brando:pronunciationGuide`
Equivalent Schema.org Term	None (custom)

Pronunciation Guide

KEY	VALUE
Ref	1.3.3
Term	`pronunciationGuide`
Prefix	`brando`
Label	Pronunciation Guide
IRI	`https://brandoschema.com/bdv-vocabulary/#pronunciationGuide`
Programmatic Key	`audio_identity.pronunciation_guide`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:AudioIdentity`
Range	`Text`
Parent	`brando:AudioIdentity → brando:Brand`
Object of Relation	`brando:hasAudioIdentity`
Definition	Standardised pronunciation notes or phonetic guidance for brand-related terminology.
Usage Note	Helps prevent mispronunciation of brand names or specialist terms in AI voice outputs.
Example	"BrandoSchema → /ˈbræn.dəʊ skiː.mə/"
Date Created	21-04-2025
Contributors	Jonny Bowker
See Also	`brando:voiceSignature`
Equivalent Schema.org Term	None (custom)

Audio Cue

KEY	VALUE
Ref	1.3.4
Term	`audioCue`
Prefix	`brando`
Label	Audio Cue
IRI	`https://brandoschema.com/bdv-vocabulary/#audioCue`
Programmatic Key	`audio_identity.audio_cue`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:AudioIdentity`
Range	`Text`
Parent	`brando:AudioIdentity → brando:Brand`
Object of Relation	`brando:hasAudioIdentity`
Definition	Short sound effects used to signal transitions, confirmations, or brand-related actions.
Usage Note	Use for multimodal feedback, emotional responses, or interface transitions.
Example	"Gentle tap sound when a message is sent in the app."
Date Created	21-04-2025
Contributors	Jonny Bowker
See Also	`brando:audioLogo`, `brando:speechStyle`
Equivalent Schema.org Term	None (custom)

Speech Style

KEY	VALUE
Ref	1.3.5
Term	`speechStyle`
Prefix	`brando`
Label	Speech Style
IRI	`https://brandoschema.com/bdv-vocabulary/#speechStyle`
Programmatic Key	`audio_identity.speech_style`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:AudioIdentity`
Range	`Text`
Parent	`brando:AudioIdentity → brando:Brand`
Object of Relation	`brando:hasAudioIdentity`
Definition	Defines rhythm, pacing, pauses, and expressiveness used in spoken brand output.
Usage Note	Used to standardise AI-generated voice delivery.
Example	"Upbeat and energetic, with brief pauses after key statements."
Date Created	21-04-2025
Contributors	Jonny Bowker
See Also	`brando:voiceSignature`, `brando:dialogueStyle`
Equivalent Schema.org Term	None (custom)

Audio Reference Link

KEY	VALUE
Ref	1.3.6
Term	`audioReferenceLink`
Prefix	`brando`
Label	Audio Reference Link
IRI	`https://brandoschema.com/bdv-vocabulary/#audioReferenceLink`
Programmatic Key	`audio_identity.reference_link`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:AudioIdentity`
Range	`URL`
Parent	`brando:AudioIdentity → brando:Brand`
Object of Relation	`brando:hasAudioIdentity`
Definition	Links to brand-approved audio repositories, sample files, or documentation.
Usage Note	Used for referencing structured sonic assets.
Example	`https://assets.brandoschema.com/audio-library/`
Date Created	21-04-2025
Contributors	Jonny Bowker
See Also	`brando:audioLogo`, `brando:audioUsageGuideline`
Equivalent Schema.org Term	None (custom)

Audio Usage Guidelines

KEY	VALUE
Ref	1.3.7
Term	`audioUsageGuidelines`
Prefix	`brando`
Label	Audio Usage Guidelines
IRI	`https://brandoschema.com/bdv-vocabulary/#audioUsageGuidelines`
Programmatic Key	`audio_identity.usage_guidelines`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:AudioIdentity`
Range	`Text`
Parent	`brando:AudioIdentity → brando:Brand`
Object of Relation	`brando:hasAudioIdentity`
Definition	Do's and don'ts for using branded audio in speech agents or smart assistants.
Usage Note	Ensures fidelity, tone, and appropriateness of sound branding in voice interfaces.
Example	"Always play the audio logo at startup. Never layer background music over spoken brand content."
Date Created	21-04-2025
Contributors	Jonny Bowker
See Also	`brando:audioCue`, `brando:audioReferenceLink`
Equivalent Schema.org Term	None (custom)

1.4 - Positioning Terms

Mission Statement

KEY	VALUE
Ref	1.4.1
Term	`missionStatement`
Prefix	`brando`
Label	Mission Statement
IRI	`https://brandoschema.com/bdv-vocabulary/#missionStatement`
Programmatic Key	`positioning.mission_statement`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Positioning`
Range	`Text`
Parent	`brando:Positioning → brando:Brand`
Object of Relation	`brando:hasPositioning`
Definition	Brand’s reason for being and day-to-day focus.
Usage Note	Often used in summaries, footers, or intro blurbs in AI responses.
Example	"To make regulated health information clear, accurate, and accessible to all."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:visionStatement`, `brando:coreValues`
Equivalent Schema.org Term	None (custom)

Vision Statement

KEY	VALUE
Ref	1.4.2
Term	`visionStatement`
Prefix	`brando`
Label	Vision Statement
IRI	`https://brandoschema.com/bdv-vocabulary/#visionStatement`
Programmatic Key	`positioning.vision_statement`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Positioning`
Range	`Text`
Parent	`brando:Positioning → brando:Brand`
Object of Relation	`brando:hasPositioning`
Definition	Aspirational future the brand is working toward.
Usage Note	Can be referenced in AI-generated mission-aligned statements.
Example	"To become the world’s most inclusive medical AI companion, trusted by patients and clinicians alike."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:missionStatement`, `brando:coreValues`
Equivalent Schema.org Term	None (custom)

Core Values

KEY	VALUE
Ref	1.4.3
Term	`coreValues`
Prefix	`brando`
Label	Core Values
IRI	`https://brandoschema.com/bdv-vocabulary/#coreValues`
Programmatic Key	`positioning.core_values`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Positioning`
Range	`rdf:List of Text`
Parent	`brando:Positioning → brando:Brand`
Object of Relation	`brando:hasPositioning`
Definition	Beliefs and principles that guide brand decisions.
Usage Note	Can be embedded as behavioural rules in LLM instructions.
Example	["Transparency", "Safety", "Equity", "Evidence-led", "Plain Language"]
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:missionStatement`, `brando:visionStatement`
Equivalent Schema.org Term	None (custom)

Brand Promise

KEY	VALUE
Ref	1.4.4
Term	`brandPromise`
Prefix	`brando`
Label	Brand Promise
IRI	`https://brandoschema.com/bdv-vocabulary/#brandPromise`
Programmatic Key	`positioning.brand_promise`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Positioning`
Range	`Text`
Parent	`brando:Positioning → brando:Brand`
Object of Relation	`brando:hasPositioning`
Definition	Commitment to customers expressed as a value exchange.
Usage Note	Often a short, internal pledge that supports outward messaging.
Example	"We deliver clarity, without compromise, for every medical answer we provide."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:uniqueSellingPoint`, `brando:coreValues`
Equivalent Schema.org Term	None (custom)

Audience Segment

KEY	VALUE
Ref	1.4.5
Term	`audienceSegment`
Prefix	`brando`
Label	Audience Segment
IRI	`https://brandoschema.com/bdv-vocabulary/#audienceSegment`
Programmatic Key	`positioning.audience_segment`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Positioning`
Range	`schema:Audience`
Parent	`brando:Positioning → brando:Brand`
Object of Relation	`brando:hasPositioning`
Definition	Strategic grouping of a brand's audience defined by common needs, traits, or contextual goals.
Usage Note	Used to describe target groups at a macro level. Guides how tone, content, and offer relevance are shaped.
Example	“UK homeowners seeking home protection,” “Young drivers looking for flexible car insurance.”
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:audiencePersona`, `brando:marketPosition`
Equivalent Schema.org Term	`schema:Audience`

Audience Persona

KEY	VALUE
Ref	1.4.6
Term	`audiencePersona`
Prefix	`brando`
Label	Audience Persona
IRI	`https://brandoschema.com/bdv-vocabulary/#audiencePersona`
Programmatic Key	`positioning.audience_persona`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Positioning`
Range	`Text`
Parent	`brando:Positioning → brando:Brand`
Object of Relation	`brando:hasPositioning`
Definition	Key audience profiles based on need, behaviour, or segment.
Usage Note	Helps LLMs modulate content for different comprehension levels or interests.
Example	"Parents with young children, non-native English speakers, rare disease patients, NHS trust managers."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:brandPersona`, `brando:literacyLevel`
Equivalent Schema.org Term	None (custom)

Market Position

KEY	VALUE
Ref	1.4.7
Term	`marketPosition`
Prefix	`brando`
Label	Market Position
IRI	`https://brandoschema.com/bdv-vocabulary/#marketPosition`
Programmatic Key	`positioning.market_position`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Positioning`
Range	`Text`
Parent	`brando:Positioning → brando:Brand`
Object of Relation	`brando:hasPositioning`
Definition	The space the brand occupies in the market and among competitors.
Usage Note	Used for AI-generated comparisons and positioning statements.
Example	"The leading UK AI brand trusted by NHS bodies for medicine safety communications."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:competitorContext`, `brando:uniqueSellingPoint`
Equivalent Schema.org Term	None (custom)

Brand Narrative

KEY	VALUE
Ref	1.4.8
Term	`brandNarrative`
Prefix	`brando`
Label	Brand Narrative
IRI	`https://brandoschema.com/bdv-vocabulary/#brandNarrative`
Programmatic Key	`positioning.brand_narrative`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Positioning`
Range	`Text`
Parent	`brando:Positioning → brando:Brand`
Object of Relation	`brando:hasPositioning`
Definition	Story of brand origin, purpose, and evolution.
Usage Note	LLMs can use this for brand storytelling and user onboarding.
Example	"We began as a team of health writers and AI scientists determined to make medicine safer to understand — and safer to use."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:brandPromise`, `brando:missionStatement`
Equivalent Schema.org Term	None (custom)

Competitor Context

KEY	VALUE
Ref	1.4.9
Term	`competitorContext`
Prefix	`brando`
Label	Competitor Context
IRI	`https://brandoschema.com/bdv-vocabulary/#competitorContext`
Programmatic Key	`positioning.competitor_context`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Positioning`
Range	`Text`
Parent	`brando:Positioning → brando:Brand`
Object of Relation	`brando:hasPositioning`
Definition	Reference points or differentiators relative to other market players.
Usage Note	Used in AI decision-making or summary responses comparing solutions.
Example	"Unlike general-purpose LLMs, our platform is designed exclusively for regulated medical use and licensed by the UK government."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:marketPosition`, `brando:uniqueSellingPoint`
Equivalent Schema.org Term	None (custom)

Domain Context

KEY	VALUE
Ref	1.4.10
Term	`domainContext`
Prefix	`brando`
Label	Domain Context
IRI	`https://brandoschema.com/bdv-vocabulary/#domainContext`
Programmatic Key	`positioning.domain_context`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:BrandPersonaCard`
Range	`Text`
Parent	`brando:Positioning → brando:BrandPersonaCard`
Object of Relation	None
Definition	Defines the operational, jurisdictional, and audience-specific conditions in which the brand persona is valid or activated.
Usage Note	Used by LLMs, agents, and assistant routing systems to determine which brand voice or behaviour applies in a given situation.
Example	{"sector": "Healthcare", "audience": "Carers and patients", "jurisdiction": "UK", "useCase": "Explanation of side effects"}
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:visibilityRating`, `brando:retrievableInLLM`, `brando:preferredPrompt`
Equivalent Schema.org Term	None (custom)

1.5 – Governance Properties

Guard Rails

KEY	VALUE
Ref	1.5.1
Term	`guardRails`
Prefix	`brando`
Label	Guard Rails
IRI	`https://brandoschema.com/bdv-vocabulary/#guardRails`
Programmatic Key	`governance.guard_rails`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Governance`
Range	`Text`
Parent	`brando:Governance → brando:Brand`
Object of Relation	`brando:hasGovernance`
Definition	Red lines or behaviours that must be prevented or deflected by AI systems.
Usage Note	Typically used to avoid inappropriate, risky, or brand-damaging responses.
Example	"Do not speculate on user health conditions or provide diagnosis."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:refusalStrategies`, `brando:riskScenarios`
Equivalent Schema.org Term	None (custom)

Refusal Strategies

KEY	VALUE
Ref	1.5.2
Term	`refusalStrategies`
Prefix	`brando`
Label	Refusal Strategies
IRI	`https://brandoschema.com/bdv-vocabulary/#refusalStrategies`
Programmatic Key	`governance.refusal_strategies`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Governance`
Range	`Text`
Parent	`brando:Governance → brando:Brand`
Object of Relation	`brando:hasGovernance`
Definition	Structured strategies for rejecting inappropriate or out-of-scope prompts.
Usage Note	May include polite rephrasing, deflections, or escalation notices.
Example	"Sorry, I can’t help with that. Please consult your doctor for medical advice."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:guardRails`, `brando:reviewWorkflow`
Equivalent Schema.org Term	None (custom)

Compliance Tags

KEY	VALUE
Ref	1.5.3
Term	`complianceTags`
Prefix	`brando`
Label	Compliance Tags
IRI	`https://brandoschema.com/bdv-vocabulary/#complianceTags`
Programmatic Key	`governance.compliance_tags`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Governance`
Range	`rdf:List of Text`
Parent	`brando:Governance → brando:Brand`
Object of Relation	`brando:hasGovernance`
Definition	Regulatory, legal, or ethical labels associated with brand content.
Usage Note	Can be used as metadata for content tagging or AI output classification.
Example	["UK MHRA Compliant", "ABPI Code", "EU AI Act - Minimal Risk"]
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:updatePolicy`, `brando:reviewWorkflow`
Equivalent Schema.org Term	None (custom)

Review Workflow

KEY	VALUE
Ref	1.5.4
Term	`reviewWorkflow`
Prefix	`brando`
Label	Review Workflow
IRI	`https://brandoschema.com/bdv-vocabulary/#reviewWorkflow`
Programmatic Key	`governance.review_workflow`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Governance`
Range	`Text`
Parent	`brando:Governance → brando:Brand`
Object of Relation	`brando:hasGovernance`
Definition	Human or automated process for approving content before use.
Usage Note	Used to document moderation or compliance checkpoints for content pipelines.
Example	"Drafts are reviewed by brand and legal teams before going live."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:updatePolicy`, `brando:complianceTags`
Equivalent Schema.org Term	None (custom)

Update Policy

KEY	VALUE
Ref	1.5.5
Term	`updatePolicy`
Prefix	`brando`
Label	Update Policy
IRI	`https://brandoschema.com/bdv-vocabulary/#updatePolicy`
Programmatic Key	`governance.update_policy`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Governance`
Range	`Text`
Parent	`brando:Governance → brando:Brand`
Object of Relation	`brando:hasGovernance`
Definition	Rules governing content versioning and change management.
Usage Note	Helps ensure traceability and audit trails for AI-controlled information.
Example	"Policy documents must be versioned and reviewed biannually."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:reviewWorkflow`, `brando:visibilityRating`
Equivalent Schema.org Term	None (custom)

Visibility Rating

KEY	VALUE
Ref	1.5.6
Term	`visibilityRating`
Prefix	`brando`
Label	Visibility Score
IRI	`https://brandoschema.com/bdv-vocabulary/#visibilityRating`
Programmatic Key	`governance.visibility_rating`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Governance`
Range	`Text`
Parent	`brando:Governance → brando:Brand`
Object of Relation	`brando:hasGovernance`
Definition	Rating of how easily the brand is indexed or retrieved by AI.
Usage Note	Scale: very low, low, medium, high, very high.
Example	"very high"
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:retrievableInLLM`, `brando:embeddingQuality`
Equivalent Schema.org Term	None (custom)

Retrievable in LLM

KEY	VALUE
Ref	1.5.7
Term	`retrievableInLLM`
Prefix	`brando`
Label	Retrievable in LLM
IRI	`https://brandoschema.com/bdv-vocabulary/#retrievableInLLM`
Programmatic Key	`governance.retrievable_in_llm`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Governance`
Range	`Boolean`
Parent	`brando:Governance → brando:Brand`
Object of Relation	`brando:hasGovernance`
Definition	Indicates whether brand content can be indexed or surfaced by LLMs.
Usage Note	Used to control inclusion in AI memory or vector databases.
Example	true
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:visibilityRating`, `brando:guardRails`
Equivalent Schema.org Term	None (custom)

Embedding Quality

KEY	VALUE
Ref	1.5.8
Term	`embeddingQuality`
Prefix	`brando`
Label	Embedding Quality
IRI	`https://brandoschema.com/bdv-vocabulary/#embeddingQuality`
Programmatic Key	`governance.embedding_quality`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Governance`
Range	`Text`
Parent	`brando:Governance → brando:Brand`
Object of Relation	`brando:hasGovernance`
Definition	Subjective or model-based score for how well the brand’s content is represented in embeddings.
Usage Note	Can be derived from embedding precision or LLM relevance tests.
Example	"medium"
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:retrievableInLLM`, `brando:visibilityRating`
Equivalent Schema.org Term	None (custom)

Risk Scenarios

KEY	VALUE
Ref	1.5.9
Term	`riskScenarios`
Prefix	`brando`
Label	Risk Scenarios
IRI	`https://brandoschema.com/bdv-vocabulary/#riskScenarios`
Programmatic Key	`governance.risk_scenarios`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:Governance`
Range	`Text`
Parent	`brando:Governance → brando:Brand`
Object of Relation	`brando:hasGovernance`
Definition	Predefined edge cases or misuse risks relevant to AI or public use.
Usage Note	Can be used to trigger safeguards, escalation paths, or disclaimers.
Example	"Prompt encourages self-medication or provides dosing advice outside regulatory scope."
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:guardRails`, `brando:refusalStrategies`
Equivalent Schema.org Term	None (custom)

1.6 – Asset Properties

Logo Asset

KEY	VALUE
Ref	1.6.1
Term	`logoAsset`
Prefix	`brando`
Label	Logo Asset
IRI	`https://brandoschema.com/bdv-vocabulary/#logoAsset`
Programmatic Key	`assets.logo_asset`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:DigitalAsset`
Range	`URL`
Parent	`brando:DigitalAsset → brando:Brand`
Object of Relation	`brando:hasDigitalAsset`
Definition	Downloadable versions of the brand’s logo in various formats.
Usage Note	Include formats like SVG, PNG, and EPS. May include mono and alt versions.
Example	https://brandoschema.com/assets/logo.svg
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:visualReferenceLink`, `brando:iconography`
Equivalent Schema.org Term	None (custom)

Font Asset

KEY	VALUE
Ref	1.6.2
Term	`fontAsset`
Prefix	`brando`
Label	Font Asset
IRI	`https://brandoschema.com/bdv-vocabulary/#fontAsset`
Programmatic Key	`assets.font_asset`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:DigitalAsset`
Range	`URL`
Parent	`brando:DigitalAsset → brando:Brand`
Object of Relation	`brando:hasDigitalAsset`
Definition	Font files and license information for official brand typography.
Usage Note	Can reference Google Fonts, local files, or external foundry links.
Example	https://brandoschema.com/assets/fonts/WorkSans.zip
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:typography`
Equivalent Schema.org Term	None (custom)

Image Library

KEY	VALUE
Ref	1.6.3
Term	`imageLibrary`
Prefix	`brando`
Label	Image Library
IRI	`https://brandoschema.com/bdv-vocabulary/#imageLibrary`
Programmatic Key	`assets.image_library`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:DigitalAsset`
Range	`URL`
Parent	`brando:DigitalAsset → brando:Brand`
Object of Relation	`brando:hasDigitalAsset`
Definition	Photographic and illustrative asset collections used in brand expressions.
Usage Note	Links to brand-approved imagery, often hosted in DAM or cloud folders.
Example	https://brandoschema.com/assets/images/
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:imageryStyle`
Equivalent Schema.org Term	None (custom)

Video Asset

KEY	VALUE
Ref	1.6.4
Term	`videoAsset`
Prefix	`brando`
Label	Video Asset
IRI	`https://brandoschema.com/bdv-vocabulary/#videoAsset`
Programmatic Key	`assets.video_asset`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:DigitalAsset`
Range	`URL`
Parent	`brando:DigitalAsset → brando:Brand`
Object of Relation	`brando:hasDigitalAsset`
Definition	Links to brand-approved video content such as explainers or promos.
Usage Note	Should align with brand voice and visual identity.
Example	https://brandoschema.com/assets/videos/brand-intro.mp4
Date Created	20-04-2025
Contributors	Jonny Bowker
See Also	`brando:guidelinesPDF`, `brando:designSystemLink`
Equivalent Schema.org Term	None (custom)

Document Asset

KEY	VALUE
Ref	1.6.5
Term	`documentAsset`
Prefix	`brando`
Label	Text Asset
IRI	`https://brandoschema.com/bdv-vocabulary/#textAsset`
Programmatic Key	`assets.text_asset`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:DigitalAsset`
Range	`URL`
Parent	`brando:DigitalAsset → brando:Brand`
Object of Relation	`brando:hasDigitalAsset`
Definition	Links to reusable brand-approved documents holding text blocks such as blogs, articles, disclosures, disclaimers, taglines, bios, or prompt templates.
Usage Note	Useful for LLM grounding, boilerplate reuse, and brand consistency across touchpoints.
Example	https://brandoschema.com/assets/text/disclaimer.txt
Date Created	20-05-2025
Contributors	Jonny Bowker
See Also	`brando:canonicalAnswer`, `brando:promptScaffold`
Equivalent Schema.org Term	None (custom)

Single AI-agent Asset

KEY	VALUE
Ref	1.6.6
Term	`singleAgentAIAsset`
Prefix	`brando`
Label	Single Agent AI Asset
IRI	`https://brandoschema.com/bdv-vocabulary/#singleAgentAIAsset`
Programmatic Key	`assets.single_agent_ai_asset`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:DigitalAsset`
Range	`URL`
Parent	`brando:DigitalAsset → brando:Brand`
Object of Relation	`brando:hasDigitalAsset`
Definition	Links or references to configurations, models, scripts, or resources used by a single AI agent associated with the brand.
Usage Note	Helps organize and manage individual AI agent assets for version control and deployment.
Example	https://brandoschema.com/assets/agents/agent1-config.json
Date Created	2025-05-18
Contributors	Jonny Bowker
See Also	`brando:assets`, `brando:textAsset`, `brando:audioAsset`
Equivalent Schema.org Term	None (custom)

Multi AI-agent Asset

KEY	VALUE
Ref	1.6.7
Term	`multiAgentAIAsset`
Prefix	`brando`
Label	Multi-Agent AI Asset
IRI	`https://brandoschema.com/bdv-vocabulary/#multiAgentAIAsset`
Programmatic Key	`assets.multi_agent_ai_asset`
Type	`rdfs:Property`, `skos:Concept`
Domain	`brando:DigitalAsset`
Range	`URL`
Parent	`brando:DigitalAsset → brando:Brand`
Object of Relation	`brando:hasDigitalAsset`
Definition	Links or references to configurations, data, or resources used by multi-agent AI systems associated with the brand.
Usage Note	Useful for organizing and controlling multi-agent AI deployments, versioning, and asset tracking.
Example	https://brandoschema.com/assets/agents/agent-config.yaml
Date Created	2025-05-18
Contributors	Jonny Bowker
See Also	`brando:assets`, `brando:audioAsset`, `brando:textAsset`
Equivalent Schema.org Term	None (custom)