BRANDO BRAND GUIDELINES — COMPLETE INDEX (CHAPTERS 1–28)
Structured in the “Defines:” format you specified
1. Brand Essence
Defines:
- brand purpose
- brand idea
- brand promise
- narrative foundation
- personality & tone
- core identity principles
2. Vision, Mission & Values
Defines:
- long-term vision
- operational mission
- brand values
- strategic worldview
- guiding beliefs
3. Typography System
Defines:
- Inter & Plex Mono usage
- type scale
- hierarchy
- weights & tracking
- accessibility rules
4. Color System
Defines:
- primary aurora palette
- neutrals
- gradients
- usage ratios
- background standards
5. Logo & Visual Tokens
Defines:
- logo construction
- symbol system
- clear-space rules
- do/don’t usage
- visual token architecture
6. Imagery & Art Direction
Defines:
- aurora imagery
- architectural photography
- semantic diagrams
- composition rules
- prohibited imagery
7. Layout, Grid & Spacing
Defines:
- 12-column & 8-column grids
- spacing scale
- alignment rules
- responsive structure
- page-level patterns
8. Iconography & Component System
Defines:
- icon grid
- stroke rules
- UI component library
- component spacing
- interaction states
9. Brand Motion System
Defines:
- timing curves
- easing profiles
- node & edge behaviors
- atmospheric motion rules
- prohibited animation patterns
10. Brand Applications
Defines:
- website structure
- product UI patterns
- documentation layout
- slide systems
- social templates
11. Governance & Brand Stewardship
Defines:
- brand ownership model
- approval workflows
- contributor roles
- asset permissions
- governance audits
12. Brand Architecture
Defines:
- master brand
- sub-brands
- modules & features
- naming rules
- inheritance logic
13. Semantic Narrative Framework
Defines:
- narrative hierarchy
- category/value/product levels
- canonical sentence patterns
- approved vocabulary
- semantic story logic
14. Content Guidelines (Advanced Writing Rules)
Defines:
- Brando tone
- lexical rules
- sentence constraints
- structural templates
- prompt governance
15. Prompt Library
Defines:
- master prompts
- rewrite prompts
- UI prompts
- documentation prompts
- thought-leadership prompts
16. Asset Library & Download Rules
Defines:
- asset groups
- file formats
- naming conventions
- version control
- restricted vs approved assets
17. Implementation Playbooks
Defines:
- web execution rules
- product UI standards
- documentation implementation
- AI runtime rules
- platform-specific constraints
18. Multi-Brand & Partner Governance
Defines:
- brand inheritance
- sub-brand separation
- co-branding rules
- partner permissions
- multi-brand AI boundaries
19. AI Agents & Autonomous Systems Governance
Defines:
- agent activation sequence
- allowed vs prohibited actions
- policy-bound decision-making
- memory governance
- multi-agent coordination
20. AI Safety, Risk & Compliance Framework
Defines:
- safety layers
- risk classifications
- refusal patterns
- regulated content rules
- compliance enforcement
21. Regulatory Compliance Standards
Defines:
- advertising guidelines
- legal claim boundaries
- sector-specific compliance
- regional rule variations
- machine-actionable legal policies
22. Data Governance & Privacy Framework
Defines:
- data boundaries
- PII restrictions
- agent memory limits
- retention rules
- privacy-compliant AI behaviors
23. Localization & Internationalization Rules
Defines:
- region-specific tone
- regulated claim differences
- multilingual semantic mapping
- cultural neutrality
- localized context nodes
24. Brand Evolution & Versioning Governance
Defines:
- version control system
- schema evolution
- token expansion rules
- visual system updates
- backward compatibility
25. Training & Onboarding Playbooks
Defines:
- designer onboarding
- writer training
- engineer guidance
- agency certification
- competency checklists
26. Crisis Governance & Incident Response
Defines:
- crisis tone rules
- emergency messaging
- AI crisis behavior
- escalation structure
- semantic crisis overrides
27. Multi-Modal Governance (Image, Audio, Video, 3D)
Defines:
- image generation rules
- audio/voice rules
- video/motion rules
- 3D identity constraints
- cross-modal semantic consistency
28. Human–AI Collaboration Framework
Defines:
- human approval points
- hybrid creative workflows
- human override rules
- governance escalation
- co-creation protocols
- AI acceleration boundaries
- human accountability rules
- machine vs human roles in brand generation