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CHAPTER 14 — CONTENT GUIDELINES

Advanced Writing Standards for Brando Brando Brand Guidelines v1.0

Brando’s content guidelines govern how the brand writes, ensuring every sentence—whether created by a human or an AI model—reflects Brando’s identity: precise, semantic, minimal, authoritative.

Content is not just communication. It is an extension of Brando’s governance system.

14.1 Content Philosophy

Brando’s content must embody:

Clarity

Say exactly what is meant. Nothing more.

Precision

Use exact terms with explicit meaning. No synonyms.

Structure

Organize ideas like nodes in a semantic graph.

Authority

Speak like the custodian of a standard — calm, confident, declarative.

Minimalism

Remove everything unnecessary: words, sentences, adjectives.

Machine Interpretability

Write in a way that both humans and LLMs can parse with clarity.

Content should feel governed, not expressive.

14.2 The Brando Content Model

All Brando content follows a three-layer semantic hierarchy:

1. Conceptual Layer

Defines what the idea is: semantic governance, policy graph, identity, context.

2. Explanatory Layer

Describes what Brando does: creates a machine-actionable brand identity.

3. Operational Layer

Explains how Brando works: rules, contexts, schemas, policies, GTIN bindings.

The layers must appear in order—top to bottom—across all content formats.

14.3 Tone Components

A. Clarity

  • Plain, direct language
  • No long sentences
  • No decorative phrasing

B. Authority

  • Declarative statements
  • No hedging or uncertainty
  • No exaggerated claims

C. Precision

  • Use technical nouns
  • Use Brando’s canonical vocabulary
  • Avoid synonyms

D. Minimalism

  • Short paragraphs
  • Limited adjectives
  • Tight, clean phrasing

E. Calmness

  • No hype
  • No exclamation marks
  • No emotional tone

14.4 Writing Rules

These rules apply equally to humans and AI.

Rule 1 — One Idea per Sentence

Avoid multi-clause sentences or winding logic.

Correct:

AI cannot infer your brand. Brando provides the semantic policy graph. Models follow it consistently.

Rule 2 — Write in Crisp, Declarative Statements

No flourishes, metaphors, or narrative filler.

Rule 3 — Remove All Fluff Words

Forbidden words:

  • innovative
  • magical
  • powerful
  • future-proof
  • next-gen
  • game-changing
  • unleashed

These weaken the brand.

Rule 4 — Use Policy-Like Language

Write like you are defining a standard, not selling a product.

Example:

Policies must be evaluated before generation. Tone must comply with defined contexts. Claims must remain within regulatory boundaries.

Rule 5 — Use Canonical Brando Vocabulary Only

Appropriate terms:

  • semantic
  • governance
  • brand identity
  • context
  • policy graph
  • machine-actionable
  • precision
  • schema
  • GTIN
  • consistency
  • override
  • binding
  • lineage

Avoid synonyms or invented terms.

Rule 6 — Structure Content Like a Semantic Graph

Use clear:

  • nodes (ideas)
  • edges (relationships)
  • hierarchies (sections)

This reflects Brando’s worldview.

Rule 7 — Short Paragraphs Only

1–3 sentences each.

Rule 8 — No Emotional or Friendly Tone

Brando is not conversational.

Forbidden:

  • humor
  • emojis
  • friendly marketing voice

Rule 9 — Use Parallel Structure

For lists or sequences, maintain consistent form.

Example:

One standard. One graph. Every model. Consistent behavior.

Rule 10 — Sound Like a Standard

Content must have the tone of:

  • W3C
  • Schema.org
  • GS1
  • ISO

Authoritative, structured, minimal.

14.5 Content Types & Rules

A. Website Copy

  • Category → value → product
  • Declarative statements
  • 50–75 words per block
  • No friendly tone

B. Product UI Copy

  • Extremely short
  • Technical nouns (Engine, Mapper, Context, Override)
  • No marketing language
  • No “you” or conversational phrasing

C. Documentation

  • Reference tone
  • Technical accuracy
  • JSON-LD examples often
  • No persuasion

D. Presentations

  • One idea per slide
  • Minimal bullets
  • Large, declarative lines

E. Press / Thought Leadership

  • Own the category
  • Keep emotional language out
  • Use semantic framing

F. Social

  • Direct, minimal statements
  • No emojis
  • No hype
  • Semantic insights only

14.6 Brando Lexicon (Required Vocabulary)

Core Lexicon

  • semantic
  • governance
  • policy graph
  • identity
  • context
  • consistency
  • precision
  • rule
  • machine-actionable
  • JSON-LD
  • schema
  • token
  • category
  • GTIN
  • override
  • lineage
  • binding
  • brand node

Forbidden Lexicon

  • innovative
  • magical
  • unleash
  • reimagine
  • disruptive
  • supercharge
  • game-changing
  • elevate
  • empower

14.7 Sentence Patterns

Brando uses the following templates consistently:

Pattern 1: Governance Statement

The model must load the Brand Policy Graph before generating content.

Pattern 2: Semantic Fact

A brand must be machine-readable to remain consistent across models.

Pattern 3: Problem → Semantic Truth → Resolution

AI guesses. Guessing is not governance. Brando provides the policy graph.

Pattern 4: Parallelism

One standard. One graph. Every model. Consistent behavior.

Pattern 5: Technical Explanation

Policies define allowed and disallowed outputs. Contexts encode tone and regional variation. Tokens define reusable expressions.

Pattern 6: Instructional Language

Use the brand node as the canonical identity. Attach contexts to specify behavior. Encode policies to enforce compliance.

14.8 AI Writing Rules (For LLMs)

AI writing for Brando must follow strict constraints:

Must

  • Load Brando tone and vocabulary
  • Use declarative sentences
  • Follow narrative hierarchy
  • Apply Brando’s Integrity Audit
  • Preserve canonical terminology
  • Keep output minimal and structured

Must Not

  • Invent new terms
  • Use synonyms for core concepts
  • Become conversational
  • Add hype or emotion
  • Produce long paragraphs

14.9 The Brando Integrity Audit (Self-Check for Writers & AI)

Before publishing, content must meet all five criteria:

1. Clarity Audit

Is every sentence simple and direct?

2. Semantic Audit

Is vocabulary canonical and precise?

3. Narrative Audit

Does it follow category → value → product hierarchy?

4. Tone Audit

Is the voice calm, authoritative, minimal?

5. Governance Audit

Does it read like a standard?

If not: revise.

14.10 Prompt Governance Principles

(New Section)

Prompts are part of Brando’s governance. They must enforce:

1. Identity Loading

Start every prompt with Brando’s tonal constraints.

2. Declarative Instructions

Use explicit, unambiguous rules.

3. Canonical Vocabulary

Require Brando’s lexicon only.

4. Structural Expectations

Instruct models to use:

  • short sentences
  • semantic narrative flow
  • lists when needed

5. No Invented Terms

Prompt must forbid synonyms.

6. Minimalism

No fluff. No verbosity.

7. Governance Tone

Require standard-like language.

8. Semantic Structure

Require outputs follow the narrative pyramid.

9. Bind to BrandoSchema

For JSON-LD and structured outputs.

10. Self-Audit

Require the model to apply Brando’s Integrity Audit.

11. Modular Prompts

Prompts should be reusable components.

12. No Creative Verbs

Avoid “imagine,” “explore,” “brainstorm.”

13. Model-Agnostic Design

Prompts must work across OpenAI, Claude, Gemini, Llama.

Prompts = machine-facing brand governance.

14.11 Chapter Summary

Brando content must always be:

  • precise
  • minimal
  • semantic
  • structured
  • authoritative
  • consistent
  • governed

This chapter defines the rules that ensure the Brando voice remains coherent across:

  • web
  • product
  • docs
  • slides
  • social
  • AI systems

Content is part of the standard. Writing is governance.