MASTER LIST: ALL ENTITIES THAT REQUIRE POLICIES
(For Brando or any enterprise brand)
These are grouped into 10 governance verticals, each containing dozens of policy-bound entities. This is the most complete list possible.
1. Brand Identity Entities
Policies that govern the brand itself.
1.1 Brand-Level Policies
- Brand identity
- Brand tone
- Brand vocabulary
- Brand personality
- Brand structure and naming
- Tagline and claims
- Brand usage rules
- Brand refusal behaviors
- Semantic narrative rules
1.2 Sub-Brand Policies
- Sub-brand tone
- Sub-brand vocabulary
- Sub-brand inheritance rules
- Sub-brand separation boundaries
- Co-brand rules
2. Contextual Entities
Policies tied to where and how the brand appears.
2.1 Channel Contexts
- Website
- SMS
- Paid Social
- Organic Social
- App UI
- Agent/Chatbot responses
- Retail signage
- Packaging
2.2 Audience Contexts
- Consumer
- B2B
- Executive
- Developer
- Investor
- Regional audiences
2.3 Regional / Regulatory Contexts
- US
- UK
- EU
- APAC
- Middle East
- LATAM
Each region may require:
- tone variations
- compliance adjustments
- claim restrictions
3. Content Entities
Policies that govern generated output.
3.1 Tone & Language
- sentence structure
- allowed vocabulary
- banned vocabulary
- tone boundaries
- grammar rules
3.2 Style & Structure
- paragraph length
- metadata rules
- formatting rules
- disclaimers
- refusal patterns
- clarity requirements
3.3 Brand Messaging
- value pillars
- product messaging
- campaign messages
- semantic narrative patterns
4. Product & Commerce Entities
Policies that govern products, categories, and commerce operations.
4.1 Product-Level Policies
- product claims
- product descriptions
- product limitations
- compliance boundaries
- safety constraints
4.2 Category-Level Policies
- category messaging
- claim restrictions by category
- safety restrictions
- legal disclaimers
4.3 GTIN / SKU Policies
- SKU-specific rules
- GTIN-level restrictions
- variation rules
- regional SKU rules
4.4 Pricing / Comparison Policies
- allowed comparative statements
- prohibited comparisons
- promotional constraints
5. Visual & Asset Entities
Policies governing brand visuals and asset usage.
5.1 Logo Policies
- usage rules
- minimum size
- color restrictions
- background constraints
5.2 Imagery Policies
- approved image types
- restricted imagery
- generative AI image rules
- composition rules
5.3 Icon / Token Policies
- style
- line weights
- semantic meaning
5.4 Multimedia Policies
- audio tone
- video pacing
- 3D representation rules
6. AI Behavior Entities
Policies that govern how LLMs and agents behave.
6.1 Agent Decision Policies
- allowed actions
- prohibited actions
- escalation rules
- confirmation requirements
- memory boundaries
6.2 Multi-Step Dialogue Policies
- tone consistency rules
- interaction boundaries
- conversation flow constraints
6.3 Prompting Policies
- identity loading
- constraints
- vocabulary rules
- audit requirements
6.4 Autonomous System Policies
- workflow restrictions
- sequential validation
- override protocols
7. Safety & Compliance Entities
Policies governing risk, legal compliance, and regulated content.
7.1 Risk-Level Policies
- identity drift
- off-brand output
- regulatory risk
- high-risk content
7.2 Sector-Specific Policies
- healthcare
- finance
- insurance
- alcohol & tobacco
- kids/education
- consumer claims
7.3 Claim Policies
- supported claims
- prohibited claims
- conditional claims
- time-based claims
7.4 Legal Red-Line Policies
- disclaimers
- privacy statements
- terms-of-use boundaries
8. Campaign & Temporary Entities
Policies that apply temporarily.
8.1 Campaign Overrides
- campaign tone
- promotional messaging
- visual overrides
- product pushes
8.2 Seasonal Policies
- holiday rules
- region-specific windows
8.3 Time-Bound Compliance Changes
- new regulations
- policy shifts
- temporary disclaimers
9. Data & Privacy Entities
Policies governing data in AI workflows.
9.1 Data Handling
- PII boundaries
- retention policies
- privacy modes
- agent memory restrictions
9.2 Retrieval / RAG Policies
- allowed sources
- prohibited sources
- rewriting rules
- tone alignment rules
- claim verification
9.3 Log & Trace Policies
- audit logs
- safety logging
- incident response
10. Partnership & Ecosystem Entities
Policies governing partners, integrators, agencies, and third parties.
10.1 Partner Identity Policies
- co-branding
- asset permissions
- naming conventions
10.2 Agency Policies
- creative constraints
- vocabulary restrictions
- approval workflows
10.3 Integrator / Platform Policies
- embedding BrandoSchema
- API usage
- tone governance
- asset injection rules
10.4 White-Label Policies
- identity separation
- claim restrictions
- tone neutralization
✅ MASTER META-LIST: Everything That May Require Policies (Top Level)
(Quick reference)
Brand
Sub-brand
Context
Tone
Vocabulary
Messaging
Campaigns
Visual tokens
Logos
Imagery
Iconography
Categories
Products
GTINs
Claims
Compliance rules
Safety rules
Content patterns
Multimodal assets
Generative imagery
AI agents
Autonomous workflows
Allowed actions
Prohibited actions
Escalation flows
Retrieval sources
Privacy constraints
Regions
Audiences
Channels
Pricing/Comparisons
Partners
Agencies
Integrators
White-label brands
Versioning layers
Overrides
Temporal conditions