CHAPTER 17 — IMPLEMENTATION PLAYBOOKS

Execution Standards for Web, Product, Documentation & AI Systems Brando Brand Guidelines v1.0

The Implementation Playbooks provide practical, step-by-step instructions for deploying Brando’s brand system consistently across Web, Product UI, Documentation, and AI environments.

Each playbook translates the identity system into repeatable processes that ensure precision, semantic alignment, and governed behavior everywhere Brando appears.

Brando is a standard — and implementation must be standardized.

17.1 Playbook Philosophy

Every implementation must follow four principles:

1. Semantic Fidelity

Everything matches the underlying BrandoSchema model.

2. Visual Consistency

Typography, color, spacing, and iconography must follow the system exactly.

3. System Integrity

Components, diagrams, and tokens are used as defined — no variations.

4. Platform-Specific Adaptation

Rules flex only where the platform requires it, not for creative expression.

17.2 Web Implementation Playbook

(For brandoworks.com, landing pages, microsites, campaigns)

This playbook ensures Brando’s web presence reflects the brand standard with precision and semantic clarity.

17.2.1 Layout & Grid

Mandatory:

12-column grid
72px vertical section spacing
Max content width: 1280px
Hero padding: 96px +

Never:

Break the grid
Collapse margins
Center large blocks of body text

17.2.2 Typography Rules

Use Inter for all UI and marketing copy
Use IBM Plex Mono for code, JSON-LD, and technical labels
Use the modular type scale exactly
Never mix unrelated font sizes

Hero text max width: 680px

17.2.3 Color Application

Neutrals: 80–90%
Aurora accents: 8–12%
Gradients: 1–3%, hero sections only
Never use aurora colors as large backgrounds
Never combine multiple aurora colors in one element

17.2.4 Imagery Rules

Allowed:

aurora atmospherics
architectural photography
semantic diagrams

Not allowed:

stock people
“AI brain” clip-art
cliché tech imagery

17.2.5 Components

Use only components defined in Chapter 8:

buttons
cards
tabs
panels
diagram blocks
code blocks

No improvisation. No modified radii, shadows, or spacing.

17.2.6 Interaction & Motion

Fade-up for text
Slow node pulsing
Edge shimmer directional only
No parallax gimmicks
No bouncy or playful animation

17.2.7 Web Integrity Audit

Before publishing:

Check architecture (structure)
Check semantic alignment (copy)
Check visuals (identity compliance)
Check performance (asset optimization)

17.3 Product UI Implementation Playbook

(For the Brando Platform / Governance Cloud / Tools)

Product UI must feel like a live expression of the Brand Policy Graph.

17.3.1 Grid & Structure

Use the 8-column UI grid
20px gutters
40px margins
Strong, consistent whitespace

17.3.2 Typography in Product

Inter 14–16px primary
Plex Mono for all identifiers
No bold unless structural
No all-caps

17.3.3 Component Rules

UI components must match Chapter 8 exactly.

Buttons

Charcoal primary
Cyan active
Minimal radius

Tabs

Line-based only
Cyan indicator

Tables

Minimal lines
Clean cells
No zebra striping

Cards & Panels

Soft borders
No heavy shadows

17.3.4 Semantic Graph Rendering Rules

Nodes:

8–12px
Perfect circles
Neutrals
Cyan/green highlight states

Edges:

Straight
1–2px
45° or 90° only

Labels:

Inter Body S
Single-line only

Graph must appear:

governed
logical
systematic
never chaotic

17.3.5 Product Copy Rules

Technical
Declarative
No warmth
No personality
Canonical vocabulary only

Examples:

“Context Rules”
“Policy Engine”
“Override Active”

Not acceptable:

“Your Tone Settings”
“Oops! Something broke”

17.3.6 Motion Behaviors

UI Motion:

Hover: 100–150ms
Active: 80ms
Node pulse: subtle, slow
Graph transitions: smooth, directional

Never:

bounce
elastic easing
micro-interactions for “delight”

17.3.7 Product Integrity Audit

Before release:

Check component consistency
Check spacing uniformity
Check semantic clarity
Check clarity of technical copy
Check graph logic

17.4 Documentation Implementation Playbook

(For specs, API docs, developer docs, whitepapers)

Docs must feel like W3C + Schema.org with Brando identity.

17.4.1 Structure

Left sidebar navigation
Right content panel
Lots of negative space

17.4.2 Typography

Body text: Inter 16px
Code: Plex Mono 15px
Headings follow modular scale

17.4.3 Content Structure Rules

Every doc section must follow:

Definition

(one declarative sentence)

Rules

(clear list, minimal)

JSON-LD Example

(always present, always valid)

Example:

{
  "@context": "https://brandoschema.com/",
  "@type": "Policy",
  "rule": "tone must match context"
}

17.4.4 Visual Diagrams in Docs

Use:

semantic nodes
straight edges
labels
clear grids

Never use:

illustrations
pseudo-3D graphics
icons outside the icon system

17.4.5 Tone

Documentation tone = precise, neutral, technical, standard-like.

Never:

conversational phrases
emotional tone
selling language

17.4.6 Docs Integrity Audit

Check:

vocabulary
grammar minimalism
JSON validity
semantic consistency
structural clarity

17.5 AI Implementation Playbook

(For LLMs, agents, RAG systems, internal AI workflows)

This is one of the most important sections in the entire brand system. Brando must behave consistently inside AI environments, not just in human-facing materials.

17.5.1 Loading Brando Identity

Every AI workflow must begin by loading:

Brando tone
Brando canonical vocabulary
Semantic narrative hierarchy
Content constraints
Integrity Audit rules

This is equivalent to activating a Brando Context Node.

17.5.2 Required Prompt Scaffolding

Every system prompt must contain:

Identity Load
Writing Constraints
Semantic Rules
Vocabulary Restrictions
Narrative Hierarchy
Tone Enforcement
Integrity Audit Instructions

(Learnt in Chapter 15 prompts.)

17.5.3 Policy Graph Binding

For any AI task involving brand output:

The AI must load the Brand Policy Graph first.

Prompts must include:

“Load the Brand Policy Graph before generating content.”

Failure to do this breaks governance.

17.5.4 JSON-LD Generation Standards

Use only valid BrandoSchema vocabulary
No invented properties
No synonyms
No restructuring
No new types unless explicitly approved
Always return valid JSON

17.5.5 AI-Driven Semantic Checks

Agents must perform:

tone consistency checks
vocabulary checks
context compliance checks
policy compliance checks
product/category checks

These checks must map directly to BrandoSchema policies.

17.5.6 AI Reinforcement Rules

If the model drifts:

“Correct the output using Brando’s Integrity Audit.”

Models must self-correct.

17.5.7 Unauthorized Behaviors

AI systems must NOT:

generate alternate Brando logos
generate novel aurora gradients
invent schema terms
paraphrase canonical vocabulary
produce “friendly” tone
produce fluffy marketing language

17.5.8 AI Governance Summary

AI systems must treat Brando’s identity as:

a policy to follow
a semantic schema to respect
a vocabulary to constrain
a tone to maintain
a structure to replicate

Brando must behave like a standard, not “a style.”

17.6 Implementation Checklists

Web

Grid compliant
Identity consistent
Aurora restrained
No off-brand visuals

Product

Component rules followed
Semantic graph correct
Tone neutral
Motion minimal

Docs

JSON-LD valid
Structure consistent
Vocabulary canonical

AI

Identity loaded
Policy graph bound
Integrity audit passed

17.7 Chapter Summary

Chapter 17 ensures Brando is implemented consistently across:

Web
Product UI
Documentation
AI systems

This is not just design execution — it is machine-actionable governance in practice.

Brando is only as strong as its implementation. These playbooks guarantee precision, structure, and authority everywhere the brand appears.