Skip to content

brando:brandName

A Brando Property
Defined in the Brando® vocabulary.


Thing > Intangible > Visual :: brandName

Canonical URL: https://brandoschema.com/properties/brandName
Check for open issues.


Description

Display name of the brand as it should appear in visual treatments.


Values expected to be one of these types

  • Text
  • List of Text values

Used on these types


Example (JSON-LD)

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@type": "Brando:VisualIdentity",
  "schema:name": "Example Visual",
  "brando:brandName": [
    "Example value for brando:brandName 1",
    "Example value for brando:brandName 2"
  ]
}

Example (YAML)

@context:
  schema: https://schema.org/
  brando: https://brandoschema.com/

@type: Brando:VisualIdentity
schema:name: Example Visual

brando:brandName:
  - "Example value for brando:brandName 1"
  - "Example value for brando:brandName 2"

Acknowledgements

This element is based on the work of Advanced Analytica.
Many Type and Property definitions are inspired by extensive analysis of brand guidelines, governance systems, and AI content-safety practices.