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brando:campaignTheme

A Brando Property
Defined in the Brando® vocabulary.

Thing > Intangible > Campaign :: campaignTheme

Canonical URL: https://brandoschema.com/properties/campaignTheme
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Description

Central message or creative theme for the campaign.

Values expected to be one of these types

  • Text
  • List of Text values

Used on these types

Example (JSON-LD)

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@type": "brando:Campaign",
  "schema:name": "Example Campaign",
  "brando:campaignTheme": [
    "Example value for brando:campaignTheme 1",
    "Example value for brando:campaignTheme 2"
  ]
}

Example (YAML)

@context:
  schema: https://schema.org/
  brando: https://brandoschema.com/

@type: brando:Campaign
schema:name: Example Campaign

brando:campaignTheme:
  - "Example value for brando:campaignTheme 1"
  - "Example value for brando:campaignTheme 2"

Acknowledgements

This element is based on the work of Advanced Analytica.
Many Type and Property definitions are inspired by extensive analysis of brand guidelines, governance systems, and AI content-safety practices.