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brando:hasProductItem

A Brando Property Defined in the Brando® vocabulary.

Thing > Intangible > Multiple types :: hasProductItem (brando:Brand, brando:BrandedCategory)

Canonical URL: https://brandoschema.com/properties/hasProductItem Check for open issues.

Description

Links a brand or branded product/service category to one or more individually identifiable product items (e.g. SKUs, GTIN-level items, or internal product records) that inherit and specialise its tokens and governance rules.

brando:hasProductItem connects the brand/category layer to concrete brando:ProductItem nodes so AI runtimes can apply brand expression tokens and policies at product level, reason over baskets, and ground behaviour in actual items being viewed or purchased.

Values expected to be one of these types

  • brando:ProductItem
  • List of brando:ProductItem values

Used on these types

Example (JSON-LD)

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@id": "https://example.com/brand/northstar",
  "@type": "brando:Brand",
  "schema:name": "Northstar",
  "brando:hasProductItem": [
    {
      "@id": "https://example.com/product-item/northstar/current-account/standard",
      "@type": "brando:ProductItem",
      "schema:name": "Northstar Standard Current Account",
      "schema:sku": "NS-CA-STD-001"
    },
    {
      "@id": "https://example.com/product-item/northstar/current-account/premium",
      "@type": "brando:ProductItem",
      "schema:name": "Northstar Premium Current Account",
      "schema:sku": "NS-CA-PRM-001"
    }
  ]
}

Example (YAML)

@context:
  schema: https://schema.org/
  brando: https://brandoschema.com/

@id: https://example.com/brand/northstar
@type: brando:Brand

schema:name: Northstar

brando:hasProductItem:
  - @id: https://example.com/product-item/northstar/current-account/standard
    @type: brando:ProductItem
    schema:name: Northstar Standard Current Account
    schema:sku: NS-CA-STD-001
  - @id: https://example.com/product-item/northstar/current-account/premium
    @type: brando:ProductItem
    schema:name: Northstar Premium Current Account
    schema:sku: NS-CA-PRM-001

Acknowledgements

This element is based on the work of Advanced Analytica. Many Type and Property definitions are inspired by extensive analysis of brand guidelines, governance systems, commerce schemas, and AI content-safety practices.