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brando:missionStatement

A Brando Property
Defined in the Brando® vocabulary.

Thing > Intangible > Brand :: missionStatement

Canonical URL: https://brandoschema.com/properties/missionStatement
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Description

The brand's core purpose and day-to-day reason for existing.

Values expected to be one of these types

  • Text
  • List of Text values

Used on these types

Example (JSON-LD)

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@type": "brando:Brand",
  "schema:name": "Example Brand",
  "brando:missionStatement": [
    "Example value for brando:missionStatement 1",
    "Example value for brando:missionStatement 2"
  ]
}

Example (YAML)

@context:
  schema: https://schema.org/
  brando: https://brandoschema.com/

@type: brando:Brand
schema:name: Example Brand

brando:missionStatement:
  - "Example value for brando:missionStatement 1"
  - "Example value for brando:missionStatement 2"

Acknowledgements

This element is based on the work of Advanced Analytica.
Many Type and Property definitions are inspired by extensive analysis of brand guidelines, governance systems, and AI content-safety practices.