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brando:productItem

A Brando Property
Defined in the Brando® vocabulary.

Thing > Intangible > Multiple types :: productItem (brando:BrandedCategory, brando:Brand)

Canonical URL: https://brandoschema.com/properties/productItem
Check for open issues.

Description

Links a brand or brand-specific product category to one or more individually identifiable sellable product items (e.g. SKUs, GTIN-based items, or internal product records).

brando:productItem is used to connect Brando’s brand and category layer to concrete product-level nodes (brando:ProductItem) so AI runtimes can apply brand tokens, policies, and guardrails at SKU level and reason over baskets, purchase history, and browsing context.

Values expected to be one of these types

  • brando:ProductItem
  • List of brando:ProductItem values

Used on these types

Example (JSON-LD)

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@id": "https://example.com/brand/northstar/category/current-accounts",
  "@type": "brando:BrandedCategory",
  "schema:name": "Current Accounts",
  "brando:productItem": [
    {
      "@id": "https://example.com/product-item/northstar/current-account/standard",
      "@type": "brando:ProductItem",
      "schema:name": "Northstar Standard Current Account",
      "schema:sku": "NS-CA-STD-001"
    },
    {
      "@id": "https://example.com/product-item/northstar/current-account/premium",
      "@type": "brando:ProductItem",
      "schema:name": "Northstar Premium Current Account",
      "schema:sku": "NS-CA-PRM-001"
    }
  ]
}
````

---

## Example (YAML)

```yaml
@context:
  schema: https://schema.org/
  brando: https://brandoschema.com/

@id: https://example.com/brand/northstar/category/current-accounts
@type: brando:BrandedCategory

schema:name: Current Accounts

brando:productItem:
  - @id: https://example.com/product-item/northstar/current-account/standard
    @type: brando:ProductItem
    schema:name: Northstar Standard Current Account
    schema:sku: NS-CA-STD-001
  - @id: https://example.com/product-item/northstar/current-account/premium
    @type: brando:ProductItem
    schema:name: Northstar Premium Current Account
    schema:sku: NS-CA-PRM-001

Acknowledgements

This element is based on the work of Advanced Analytica. Many Type and Property definitions are inspired by extensive analysis of brand guidelines, governance systems, commerce schemas, and AI content-safety practices.