Skip to content

brando:usesVerbal

A Brando Property
Defined in the Brando® vocabulary.

Thing > Intangible > Multiple types :: usesVerbal (brando:Brand, brando:Context)

Canonical URL: https://brandoschema.com/properties/usesVerbal
Check for open issues.

Description

Attaches a verbal expression token defining how the brand speaks in this scope.

Values expected to be one of these types

  • Brando:VerbalIdentity
  • List of Brando:VerbalIdentity values

Used on these types

Example (JSON-LD)

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@type": "brando:Brand",
  "schema:name": "Example Brand",
  "brando:usesVerbal": {
    "@id": "https://example.com/example",
    "@type": "Brando:VerbalIdentity"
  }
}

Example (YAML)

@context:
  schema: https://schema.org/
  brando: https://brandoschema.com/

@type: brando:Brand
schema:name: Example Brand

brando:usesVerbal: {'@id': 'https://example.com/example', '@type': 'Brando:VerbalIdentity'}

Acknowledgements

This element is based on the work of Advanced Analytica.
Many Type and Property definitions are inspired by extensive analysis of brand guidelines, governance systems, and AI content-safety practices.