Qwiki
Qwiki Engine
Brand Knowledge
AI Q&A
Brand-as-Code
Brand Knowledge Graph
AI grounding
RAG
AI brand safety
answer engines
IBOM author: Advanced Analytica

QWIKI STRUCTURED DATA (injected into by template)

qwiki_schema: | { "@context": "https://schema.org", "@graph": [ { "@type": "WebSite", "@id": "https://brandoschema.com/#website", "name": "Brando – Brand-as-Code", "description": "Brando (Brand Oracle) is an AI-native, governance-ready Brand Definition Vocabulary (BDV) that enables Brand-as-Code by tokenising brand intelligence into Brand Knowledge Graphs and Machine-Actionable Policy Graphs.", "url": "https://brandoschema.com/", "publisher": { "@id": "https://brandoschema.com/#organization" }, "inLanguage": "en", "potentialAction": { "@type": "SearchAction", "target": "https://brandoschema.com/?q={search_term_string}", "query-input": "required name=search_term_string" } },

{
  "@type": "Organization",
  "@id": "https://brandoschema.com/#organization",
  "name": "Advanced Analytica",
  "url": "https://brandoschema.com/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://brandoschema.com/assets/images/4x/masthead_logo@4x.png"
  },
  "description": "Advanced Analytica is a research and advisory firm specialising in Brand-as-Code, AI governance, and Brand Operating Systems. It is the originator and steward of Brando (Brand Oracle).",
  "founder": {
    "@id": "https://brandoschema.com/#jonathan-bowker"
  },
  "knowsAbout": [
    "Brand-as-Code",
    "Brand Tokenisation",
    "Brand Knowledge Graphs",
    "Machine-Actionable Policy Graphs",
    "AI Governance",
    "Schema.org",
    "JSON-LD",
    "Brand Operating Systems",
    "Intelligent Brand Operating Model (IBOM)"
  ],
  "sameAs": [
    "https://github.com/JonathanBowker/brandoschema"
  ]
},

{
  "@type": "Brand",
  "@id": "https://brandoschema.com/#brand",
  "name": "Brando",
  "alternateName": [
    "Brand Oracle",
    "Brando Schema",
    "Brando Vocabulary"
  ],
  "description": "Brando (Brand Oracle) is an AI-native Brand Definition Vocabulary (BDV) that enables Brand-as-Code by tokenising brand identity, expression, context, and governance into machine-actionable semantics.",
  "url": "https://brandoschema.com/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://brandoschema.com/assets/images/4x/brando@4x.webp"
  },
  "slogan": "Representing Brand-as-Code",
  "brandOwner": {
    "@id": "https://brandoschema.com/#organization"
  },
  "creator": {
    "@id": "https://brandoschema.com/#jonathan-bowker"
  },
  "category": [
    "Brand Schema",
    "AI Governance",
    "Brand Operating System",
    "Linked Data Vocabulary"
  ],
  "knowsAbout": [
    "Brand Tokenisation",
    "Brand Knowledge Graph",
    "Machine-Actionable Policy Graph",
    "Brand-as-Code",
    "AI Brand Governance",
    "LLM Brand Safety"
  ]
},

{
  "@type": "Person",
  "@id": "https://brandoschema.com/#jonathan-bowker",
  "name": "Jonathan Bowker",
  "alternateName": "Jonny Bowker",
  "jobTitle": [
    "Founder",
    "Architect",
    "Brand-as-Code Researcher"
  ],
  "description": "Jonathan Bowker is the creator and architect of Brando (Brand Oracle), the Brand-as-Code schema and Intelligent Brand Operating Model (IBOM).",
  "affiliation": {
    "@id": "https://brandoschema.com/#organization"
  },
  "knowsAbout": [
    "Brand-as-Code",
    "Brand Tokenisation",
    "Brand Knowledge Graphs",
    "Machine-Actionable Policy Graphs",
    "AI Governance",
    "Schema.org",
    "JSON-LD",
    "LLM Governance",
    "Brand Operating Systems"
  ],
  "sameAs": [
    "https://github.com/JonathanBowker"
  ]
}

] }

Qwiki®

Query-native knowledge for AI systems

Qwiki® is a query-native knowledge system designed to capture, structure, and govern high-value questions and answers about brands, products, domains, and topics — in a form optimised for AI systems, search, and Brand Operating Systems.

Qwiki is a registered trademark, owned and stewarded by Advanced Analytica.

Within the Brando ecosystem, Qwiki provides the knowledge layer that sits between: - raw brand data and schema, and - runtime AI execution.

Why Qwiki exists

AI systems increasingly answer questions directly, not via links.

This creates new risks for brands and organisations:

answers may be inaccurate or outdated,
provenance is unclear,
sentiment may drift,
brand safety and compliance are unenforced,
corrections are slow or impossible.

Traditional content formats — FAQs, blogs, support pages — are: - not query-native, - not structured for AI, - not governable at scale.

Qwiki exists to solve this problem.

It treats questions themselves as first-class knowledge objects.

What is a Qwiki?

A Qwiki is a structured collection of governed Q&A entries, designed to answer:

“What should an AI say when asked this question?”

Each Qwiki entry typically includes:

the query (natural-language question),
an AI-ready answer,
brands mentioned,
sources and citations,
sentiment classification,
accuracy assessment,
editorial flags (e.g. gaps, risks, updates needed).

This makes Qwiki content: - inspectable, - auditable, - correctable, - and safe to use as AI grounding material.

Qwiki in the Brando system

Within Brand-as-Code and IBOM, Qwiki plays a specific role.

Conceptual position

Brand Schema (Brando)
└── Brand Knowledge Graph
└── Qwiki (query-level knowledge)
└── Policy-constrained answers
└── AI systems & agents

Brando defines what brand intelligence is.
Qwiki defines how that intelligence answers real questions.
IBOM governs how both are operated, assured, and evolved.

Qwiki entries can be: - attached to a brando:Brand, - scoped to a brando:Context, - constrained by brando:Policy, - surfaced selectively at runtime.

Qwiki vs FAQs (important distinction)

FAQs	Qwiki
Written for humans	Written for AI and humans
Page-centric	Query-centric
Static	Continuously generated and updated
No provenance	Explicit sources
No sentiment tracking	Sentiment-aware
No governance	Policy-aware
Hard to reuse	API / RAG ready

Qwiki is not a content page.
It is a knowledge substrate.

The Qwiki Engine

The Qwiki Engine is the automated system used to generate and maintain Qwiki content.

It is an implementation component — not the definition of Qwiki itself.

Capabilities

Discover high-value questions from:
search engines,
trends APIs,
Q&A platforms,
site-specific queries.
Cluster and deduplicate semantically similar questions.
Generate accurate, neutral, well-structured answers using LLMs.
Attach sources, sentiment, and accuracy metadata.
Export Qwiki entries for:
AI grounding (RAG),
chatbots and assistants,
search and answer engines,
Brand Operating Systems.

The Engine operationalises Qwiki at scale, but Qwiki as a concept is model-agnostic and tool-independent.

Qwiki and AI grounding

Qwiki is designed to be consumed by:

Retrieval-Augmented Generation (RAG),
Model Context Protocol (MCP),
agent memory layers,
enterprise AI platforms,
search and answer engines.

Unlike raw documents, Qwiki provides: - pre-validated answers, - scoped brand context, - explicit provenance, - governance hooks.

This significantly reduces hallucination, drift, and brand risk.

Governance and assurance

Because Qwiki is query-level knowledge, it can be governed precisely:

flag sensitive or regulated questions,
apply stricter policies by brand or jurisdiction,
track confidence decay over time,
enforce review and update workflows.

Under IBOM, Qwiki entries become governed knowledge assets, not disposable AI outputs.

What this section contains

The Qwiki section includes:

What is Qwiki? (this page)
Brando Schema Qwiki – authoritative reference for the Brando standard
Example Brand Qwikis – e.g. Aviva
Future:
domain Qwikis,
product Qwikis,
regulated-topic Qwikis

Trademark notice

Qwiki® is a registered trademark of Advanced Analytica.
Unauthorised use of the Qwiki name, concept, or representations may infringe trademark rights.

Brand Tokenisation (Brand-as-Code)
Brand Knowledge Graph
Machine-Actionable Policy Graph
Brand Operating System
Intelligent Brand Operating Model (IBOM)

Next steps

Explore a Qwiki example
Attach Qwiki entries to a brando:Brand
Integrate Qwiki into AI grounding workflows
Govern Qwiki content under IBOM