`brando:AudioIdentity`

Reusable configuration of the brand's sonic identity across voice, sonic logos, and audio cues.

rdfs:comment
Reusable configuration of the brand's sonic identity across voice, sonic logos, and audio cues.

Term definition

IRI: Brando:AudioIdentity
Type: owl:Class
Superclasses:
- brando:BrandExpression
- schema:Intangible
Defined in: brando: (Brando Schema Vocabulary v1.3)

A Brando:AudioIdentity is a reusable audio expression preset. It describes how the brand sounds in a way that can be consumed by:

TTS / voice agents,
IVR systems,
sonic branding and UX sound design,
multimodal AI that can generate or select audio.

Typical content in an Audio:

sonic logo / audio mark,
overall voice profile (voice signature),
pronunciation rules for brand terms,
speech style for spoken output,
short UI sound cues,
guidelines on when and how audio is used.

You normally attach Brando:AudioIdentity to:

brando:Brand, and/or
brando:Context,

via brando:usesAudio. Your Brand OS or AI middleware then reads the token and maps it into voice/TTS configuration, sound packs, or multimodal prompts.

Relationships

Inbound: where Audios are used

Audios are attached from brands and contexts via:

brando:usesAudio
- Type: owl:ObjectProperty
- Domain: brando:Brand, brando:Context
- Range: Brando:AudioIdentity
- Comment (summary): Attaches an audio expression token defining how the brand sounds in this scope.

Brand-level (default sonic identity):

{
  "@id": "https://example.com/brand/northstar",
  "@type": "brando:Brand",
  "schema:name": "Northstar Bank",
  "brando:usesAudio": {
    "@id": "https://example.com/brand/northstar/tokens/audio/master"
  }
}

Context-level override (e.g. for a support IVR):

{
  "@id": "https://example.com/brand/northstar/context/support-ivr",
  "@type": "brando:Context",
  "brando:usesAudio": {
    "@id": "https://example.com/brand/northstar/tokens/audio/support-ivr"
  }
}

Pattern (non-normative):

Brand-level Audio → “master” sonic identity.
Context-level Audio → channel- or surface-specific adaptations (e.g. IVR vs in-app assistant vs marketing videos).

Key properties (domain = `Brando:AudioIdentity`)

The following properties have Brando:AudioIdentity in their rdfs:domain.

1. Sonic logo and voice profile

Property IRI	Range	Type	Comment (from vocab)
`Brando:AudioIdentityLogo`	`xsd:anyURI`	`owl:DatatypeProperty`	URI pointing to the brand's sonic logo or audio mark.
`brando:voiceSignature`	`xsd:string`	`owl:DatatypeProperty`	Description of the desired voice profile for TTS or voice agents.
`brando:pronunciationGuide`	`xsd:string`	`owl:DatatypeProperty`	Standardised pronunciation notes (e.g. IPA or phonetic spelling) for brand names and key terms.

Usage notes (non-normative):

audioLogo should point to a stable, canonical audio asset (e.g. WAV/MP3 on a CDN, DAM, or Brand OS).
Use voiceSignature to describe:
- gender / age range (if relevant),
- accent,
- timbre,
- energy level (e.g. “warm baritone, mid-tempo, confident but not pushy”).
pronunciationGuide is helpful where:
- the brand name is non-obvious,
- key product names are easily mispronounced.

Example:

{
  "@id": "https://example.com/brand/northstar/tokens/audio/master",
  "@type": "Brando:AudioIdentity",
  "Brando:AudioIdentityLogo": "https://assets.example.com/northstar/audio/northstar-sonic-logo.mp3",
  "brando:voiceSignature": "Warm, mid-range voice with UK English accent. Calm but confident delivery.",
  "brando:pronunciationGuide": "Northstar: /ˈnɔːθ.stɑːr/"
}

2. Speech style

Property IRI	Range	Type	Comment (from vocab)
`brando:speechStyle`	`xsd:string`	`owl:DatatypeProperty`	Guidance on rhythm, pacing, pausing, and expressiveness for spoken output.

Usage notes (non-normative):

Use short, imperative sentences that can map cleanly to TTS or voice agent settings, for example:
- “Speak slowly and clearly, with brief pauses before key numbers.”
- “Avoid exaggerated intonation; keep a neutral, professional delivery.”

Example:

{
  "@id": "https://example.com/brand/northstar/tokens/audio/master",
  "@type": "Brando:AudioIdentity",
  "brando:speechStyle": "Moderate pace, clear articulation, brief pause before critical information like amounts or dates."
}

3. Audio cues and usage guidelines

Property IRI	Range	Type	Comment (from vocab)
`Brando:AudioIdentityCue`	`xsd:string`	`owl:DatatypeProperty`	Definitions of short sound cues used as confirmations, alerts, or transitions.
`Brando:AudioIdentityUsageGuidelines`	`xsd:string`	`owl:DatatypeProperty`	Do's and don'ts for when and how branded audio should be used.
`Brando:AudioIdentityReferenceLink`	`xsd:anyURI`	`owl:DatatypeProperty`	URL pointing to canonical audio repositories or style guides.

Usage notes (non-normative):

audioCue can describe:
- cue names and meanings (“success”, “error”, “notification”),
- or reference tables stored elsewhere, as long as the text is unambiguous.
audioUsageGuidelines is the place for rules such as:
- “Do not autoplay audio with sound on.”
- “Use confirmation chime after successful payments only.”
audioReferenceLink will often point to:
- audio libraries,
- DAW project folders,
- sound design docs.

Example:

{
  "@id": "https://example.com/brand/northstar/tokens/audio/master",
  "@type": "Brando:AudioIdentity",
  "Brando:AudioIdentityCue": [
    "success: soft ascending chime, ~400ms",
    "error: short descending tone, ~300ms",
    "notification: subtle single blip, ~150ms"
  ],
  "Brando:AudioIdentityUsageGuidelines": [
    "Do not autoplay audio with sound enabled on first page load.",
    "Use the success chime only after irreversible actions (e.g. submitting an application)."
  ],
  "Brando:AudioIdentityReferenceLink": "https://assets.example.com/northstar/audio/library/"
}

4. Files and supporting assets

These are shared properties used across several Brando types, and are particularly useful for Audios to point at canonical audio sets and documentation.

Property IRI	Range	Type	Comment (summary from vocab)
`brando:downloadableFile`	`schema:MediaObject`	`owl:ObjectProperty`	Links a brand, token, context, campaign, or policy node to up-to-date creative files exposed by the Brand OS or DAM.
`brando:supportingFile`	`schema:MediaObject`	`owl:ObjectProperty`	Links a node to additional files that are helpful for production but are not the primary source-of-truth asset.

Usage notes (non-normative):

For Audios:
downloadableFile might be:
- a ZIP of sonic logos and core cues,
- a “voice pack” for a TTS engine,
- reference recordings.
supportingFile could be:
- sound design rationale,
- mixing/mastering guidelines,
- example call flows with audio annotations.

Example:

{
  "@id": "https://example.com/brand/northstar/tokens/audio/master",
  "@type": "Brando:AudioIdentity",
  "brando:downloadableFile": {
    "@id": "https://assets.example.com/northstar/audio/northstar-audio-kit.zip",
    "@type": "schema:MediaObject",
    "schema:name": "Northstar Sonic Identity Kit (ZIP)",
    "schema:contentUrl": "https://assets.example.com/northstar/audio/northstar-audio-kit.zip",
    "schema:encodingFormat": "application/zip"
  },
  "brando:supportingFile": {
    "@id": "https://assets.example.com/northstar/audio/northstar-audio-guidelines.pdf",
    "@type": "schema:MediaObject",
    "schema:name": "Northstar Sonic Identity Guidelines (PDF)"
  }
}

Example: Brand + Context + Audios

A combined JSON-LD example showing Brando:AudioIdentity in context:

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@graph": [
    {
      "@id": "https://example.com/brand/northstar",
      "@type": "brando:Brand",
      "schema:name": "Northstar Bank",
      "brando:usesAudio": {
        "@id": "https://example.com/brand/northstar/tokens/audio/master"
      },
      "brando:hasContext": {
        "@id": "https://example.com/brand/northstar/context/support-ivr"
      }
    },
    {
      "@id": "https://example.com/brand/northstar/context/support-ivr",
      "@type": "brando:Context",
      "brando:audienceSegment": "Existing customers calling support",
      "brando:domainContext": {
        "channel": "phone",
        "surface": "ivr",
        "region": "UK"
      },
      "brando:usesAudio": {
        "@id": "https://example.com/brand/northstar/tokens/audio/support-ivr"
      }
    },
    {
      "@id": "https://example.com/brand/northstar/tokens/audio/master",
      "@type": "Brando:AudioIdentity",
      "Brando:AudioIdentityLogo": "https://assets.example.com/northstar/audio/northstar-sonic-logo.mp3",
      "brando:voiceSignature": "Warm, mid-range UK English voice with calm, reassuring delivery.",
      "brando:speechStyle": "Moderate pace, clear articulation, natural pauses before key information.",
      "Brando:AudioIdentityCue": [
        "success: soft ascending chime",
        "error: brief descending tone"
      ],
      "Brando:AudioIdentityUsageGuidelines": [
        "Use audio sparingly in web contexts.",
        "Ensure all audio cues have visual equivalents for accessibility."
      ]
    },
    {
      "@id": "https://example.com/brand/northstar/tokens/audio/support-ivr",
      "@type": "Brando:AudioIdentity",
      "brando:voiceSignature": "Slightly more energetic variant of the master voice; maintain clarity under noisy conditions.",
      "brando:speechStyle": "Slightly slower pace than web assistant, with explicit confirmation of menu choices.",
      "Brando:AudioIdentityCue": [
        "menu: soft tick sound after input recognised",
        "hold: gentle ambient loop at low volume"
      ],
      "Brando:AudioIdentityUsageGuidelines": [
        "Limit hold music segments to 30 seconds before inserting a spoken update.",
        "Avoid abrupt cuts between prompts; use short crossfades where possible."
      ]
    }
  ]
}

Runtime pattern (non-normative):

Resolve brando:Brand and brando:Context for the current interaction (e.g. support IVR).
Load Audios from:
- Brand-level (/tokens/audio/master),
- Context-level (/tokens/audio/support-ivr).
Merge fields based on precedence rules:
- e.g. context-specific audioCue and speechStyle override or extend brand defaults.
Map the merged configuration into:
- TTS engine parameters,
- audio asset lookups for cues,
- constraints/guidelines for audio generation.

Concepts / overview
- Brando types overview
- Getting started
Related types

brando:AudioIdentity

Term definition

Relationships

Inbound: where Audios are used

Key properties (domain = Brando:AudioIdentity)

1. Sonic logo and voice profile

2. Speech style

3. Audio cues and usage guidelines

4. Files and supporting assets

Example: Brand + Context + Audios

Related documentation

`brando:AudioIdentity`

Key properties (domain = `Brando:AudioIdentity`)