`brando:BrandModel`

Brando Schema Vocabulary v1.4

A governed, AI runtime profile for a brand.

A brando:BrandModel encodes how a brand is executed in AI runtimes – which models/endpoints are used, which modalities they support (text, image, audio, video), which APIs they talk to (chat completions, images, assistants), and which safety / generation parameters and policies apply by default.

rdfs:comment
A brando:BrandModel defines a governed AI “model profile” for a brand or brand segment. It describes which AI capabilities (chat, image generation, assistants) are available, which providers/endpoints are used, the default generation parameters (temperature, top_p, max tokens, etc.), and which policies and prompts are bound to that profile. It acts as the operational bridge between Brando’s Brand Directive Vocabulary and concrete AI infrastructure.

Term definition

IRI: brando:BrandModel
Type: owl:Class
Superclass: schema:Intangible
Defined in: Brando Schema Vocabulary v1.4

A brando:BrandModel is a structured, governance-ready AI model profile designed to be used by:

one or more BrandApplications (e.g. Social Post Production, PDP Copy, Support Chat, Image Production),
one or more Prompts (brando:Prompt) that specify detailed instructions and constraints,
orchestration / routing layers that decide which AI model profile to use for a given request.

Within a Brand Operating System, it is the runtime capability layer, sitting between:

Brand & policies (Brand, BrandApplication, BrandGuideline, BrandConstraint), and
AI infrastructure (OpenAI, other providers, on-prem models, tool stacks).

Relationship Summary

BrandModel as a profile over AI infrastructure

A brando:BrandModel usually references:

one or more concrete AI endpoints (e.g. OpenAI models) via schema:SoftwareApplication,
one or more Prompts that it is allowed to run (brando:hasPrompt),
one or more BrandApplications that it serves (brando:servesApplication),
one or more Policies it must always respect (brando:inheritsPolicies).

The infrastructure answers “which engine is being called?”
brando:BrandModel answers “how is this engine configured for this brand?”

Inbound: from Brand / BrandApplication

`brando:hasBrandModel` (recommended)

Links a brand or brand application to its model profile(s).

Type: owl:ObjectProperty
Domain: brando:Brand, brando:BrandApplication
Range: brando:BrandModel
rdfs:comment: Connects a brand or brand application to the AI model profiles that may be used to execute it.

This lets:

a Brand declare its default AI runtime profile(s), and
a BrandApplication override or narrow the allowed profiles.

`brando:servesApplication`

Type: owl:ObjectProperty
Domain: brando:BrandModel
Range: brando:BrandApplication
rdfs:comment: Declares which BrandApplications this BrandModel is intended to serve.

Outbound: to Prompts & Infrastructure

A brando:BrandModel typically references:

Prompts:
brando:hasPrompt → brando:Prompt
AI software endpoints:
schema:SoftwareApplication → concrete model endpoints, APIs, runtimes
Policies & contexts:
brando:Policy → safety / lexical / claim policies
brando:Context → regional / regulatory contexts
brando:generationParameter → default generation parameters

1. Identity Properties

Brand model “profile card”.

Property	Expected Type	Description
name	Text	Primary name of the brand model profile.
alternateName	Text	Additional or internal names (e.g. “AI Brand Model – Prod”).
description	Text	High-level description of what this profile is for.
identifier	Text, URL, PropertyValue	Unique ID for the brand model (internal or external).
url	URL	Canonical documentation page for this brand model.
disambiguatingDescription	Text	Clarifies scope (e.g. “Global text+image production profile”).

2. Brand & Application Scope

Which brand and applications this model profile serves.

Property	Expected Type	Description
brand	`schema:Brand`	Brand visible to customers.
worksFor	`schema:Organization`	Owning or accountable organisation.
hasBrandModel	`brando:BrandModel`, URL	(From Brand/BrandApplication) references into this model.
servesApplication	`brando:BrandApplication`, URL	Brand applications this model profile is intended to serve.
applicationCategory	Text	High-level category (“social-content”, “support”, “creative-production”).
environment	Text	Deployment environment (“dev”, “stage”, “prod”, “sandbox”).
regionScope	Text	Regional scope (“global”, “EU-only”, “US+CA”).

3. Capabilities & Modality

What this BrandModel can actually do.

3.1 Capability flags

Property	Expected Type	Description
supportsChatCompletion	Boolean	Whether this model profile can call chat-style completion APIs.
supportsImageGeneration	Boolean	Whether this model profile can call image generation APIs.
supportsAssistantRuntime	Boolean	Whether this model profile can use an assistants/agent runtime.
supportsAudioGeneration	Boolean	Whether this model profile can generate or transform audio.
supportsVideoGeneration	Boolean	Whether this model profile can generate or assist with video.

3.2 Modalities

Property	Expected Type	Description
supportedModality	Text	Modalities supported (`"text"`, `"image"`, `"audio"`, `"video"` etc.).
preferredModality	Text	Preferred modality/ies when multiple are available.

Usage notes:
These flags & modality hints are for orchestration logic. They do not affect provider APIs by themselves but tell the Brand OS which flows this profile may be used for.

4. Provider & Endpoint Binding

How this profile maps onto concrete AI infrastructure.

Property	Expected Type	Description
runtimeProvider	`schema:Organization`, Text	AI provider (e.g. “OpenAI”, “Anthropic”, internal org).
runtimeApplication	`schema:SoftwareApplication`	Concrete model / endpoint (e.g. “gpt-5.1-thinking”, “image-gen-vX”).
runtimeEndpoint	URL, Text	Optional explicit endpoint/path name (e.g. `/v1/chat/completions`).
runtimeVersion	Text	Human-readable version tag (“2025-11-01”, “v3.2-social”).
runtimeNotes	Text	Notes about deployment, latency, cost, special behaviours.
supportsTools	Boolean	Whether tools / function calls / actions are supported with this profile.
toolingScope	Text	Allowed tooling scope (“no-tools”, “read-only-tools”, “full-tools”).

5. Default Policies & Governance Binding

Global constraints that apply whenever this BrandModel is used.

Property	Expected Type	Description
inheritsPolicies	URL	Brand or category policy graphs that always apply to this model profile.
governingPolicyGraph	URL, CreativeWork	Link to the policy graph controlling default safety and brand constraints.
riskTag	Text, URL	Risk category tags (“regulated-finance”, “healthcare-support”, “kids”).
complianceTags	Text	Compliance markers (“ad-claims”, “KYC-adjacent”, “health-adjacent”).
guardRails	Text	High-level guardrail statements at the model-profile level.

Usage notes:
Prompts and Applications may add more specific policies; BrandModel defines the global defaults for that model profile.

6. Prompts & Routing

Which prompts this BrandModel can run, and how routing works.

Property	Expected Type	Description
hasPrompt	`brando:Prompt`, URL	Prompt templates that may be executed under this model profile.
defaultPrompt	`brando:Prompt`, URL	Default system prompt / scaffold for this model profile (if any).
routingHint	Text	Free-text guidance for routing logic (e.g. “use for high-governance flows”).
priority	Number, Text	Priority vs other BrandModels when several are eligible.

Usage notes:
In many implementations, routing logic uses:

BrandApplication + Context + Modality → set of eligible BrandModels
Then uses priority / regionScope / riskTag to pick one.

7. Generation Parameters (Defaults)

Default AI generation parameters for this BrandModel.

brando:generationParameter is already defined to work with both brando:Prompt and brando:BrandModel.

Property

IRI: brando:generationParameter
Type: owl:ObjectProperty
Domain: brando:Prompt, brando:BrandModel
Range: schema:PropertyValue

rdfs:comment
Declares one or more model-side generation parameters (e.g. temperature, top_p, max_output_tokens) to be applied when using this prompt or brand model. The parameter name and value are encoded as schema:PropertyValue to allow vendor-neutral, extensible configuration.

Typical usage on BrandModel

Property	Expected Type	Description
generationParameter	`schema:PropertyValue`	Default generation parameters for this model profile.
creativityLevel	Text	Governance label (“low”, “medium”, “high”) mapped to parameters.

Recommended schema:name values:

"temperature" – float 0.0–1.0
"top_p" – float 0.0–1.0
"max_output_tokens" – integer
"presence_penalty" – float
"frequency_penalty" – float
"seed" – integer

Override behaviour:
- BrandModel sets defaults.
- Individual Prompts may override or narrow parameters for specific applications.

8. Monitoring, Metrics & Data Use

How this BrandModel is monitored and what data usage rules apply.

Property	Expected Type	Description
monitoredMetric	Text, URL	Metrics tracked for this profile (quality, safety, latency, cost).
dataUsePolicy	Text, URL	Policy about data retention / training / logging.
loggingLevel	Text	Logging level (“minimal”, “normal”, “verbose”, “PII-redacted”).
retrievalAllowed	Boolean	Whether this model is allowed to hit retrieval / vector stores.

9. Lifecycle & Governance

Who owns the model profile, and how it changes.

Property	Expected Type	Description
owner	Person, Organization	Business owner (e.g. brand / CX / support).
maintainer	Person, Organization	Technical / AI governance owner.
governanceModel	Text	Governance notes (“brand + AI governance council”).
dateCreated	Date	Creation date.
dateModified	Date	Last modification date.
reviewCycle	Duration, Text	Review interval (e.g. “P90D”).
visibilityRating	Text	Visibility (“internal-only”, “org-wide”, “global”).
isTestModel	Boolean	Whether this profile is experimental.

JSON-LD EXAMPLE (BrandModel + Prompt + Application)

```jsonld { "@context": { "schema": "https://schema.org/", "brando": "https://brandoschema.com/" }, "@graph": [

/* ---------------------------------------------------------
 * 1. BRAND
 * --------------------------------------------------------- */
{
  "@id": "https://brand.example.com/brand/example",
  "@type": "schema:Brand",
  "schema:name": "Example Brand",
  "brando:hasBrandModel": "https://brand.example.com/models/core-openai-text-image-prod"
},

/* ---------------------------------------------------------
 * 2. BRAND APPLICATION
 * --------------------------------------------------------- */
{
  "@id": "https://brand.example.com/applications/social-campaign",
  "@type": "brando:BrandApplication",
  "name": "Social Campaign Assets",
  "description": "Generates paired social copy and images for campaigns.",
  "brando:hasBrandModel": "https://brand.example.com/models/core-openai-text-image-prod",
  "brando:hasPrompt": "https://brand.example.com/prompts/social-text-image-en-gb"
},

/* ---------------------------------------------------------
 * 3. BRAND MODEL
 * --------------------------------------------------------- */
{
  "@id": "https://brand.example.com/models/core-openai-text-image-prod",
  "@type": "brando:BrandModel",

  "name": "Core OpenAI Brand Model – Text + Image (Prod)",
  "alternateName": "AI Brand Model – OpenAI (Production)",
  "description": "Default production profile for Example Brand using OpenAI for text and image generation.",
  "identifier": "brandmodel-openai-core-text-image-prod-v1",
  "url": "https://brand.example.com/docs/models/core-openai-text-image-prod",
  "disambiguatingDescription": "Global production profile for text and image generation with governance-heavy defaults.",

  "brand": "https://brand.example.com/brand/example",
  "servesApplication": [
    "https://brand.example.com/applications/social-campaign"
  ],
  "applicationCategory": "social-content",
  "environment": "prod",
  "regionScope": "global",

  "runtimeProvider": {
    "@type": "schema:Organization",
    "name": "OpenAI"
  },
  "runtimeApplication": {
    "@id": "https://api.openai.com/v1/chat/completions",
    "@type": "schema:SoftwareApplication",
    "schema:name": "OpenAI Chat + Images",
    "schema:applicationCategory": "AIModel"
  },
  "runtimeEndpoint": "chat+image",
  "runtimeVersion": "2025-11-01",

  "supportsChatCompletion": true,
  "supportsImageGeneration": true,
  "supportsAssistantRuntime": false,
  "supportsAudioGeneration": false,
  "supportsVideoGeneration": false,

  "supportedModality": [ "text", "image" ],
  "preferredModality": "text",

  "inheritsPolicies": [
    "https://brand.example.com/policies/global-tone",
    "https://brand.example.com/policies/global-brand-safety"
  ],
  "governingPolicyGraph": "https://brand.example.com/policy-graphs/core-governance",
  "riskTag": [
    "global-consumer",
    "social-content"
  ],

  "brando:generationParameter": [
    {
      "@type": "schema:PropertyValue",
      "schema:name": "temperature",
      "schema:value": 0.4,
      "schema:description": "Default low-creativity setting for governance-heavy flows."
    },
    {
      "@type": "schema:PropertyValue",
      "schema:name": "top_p",
      "schema:value": 0.9
    },
    {
      "@type": "schema:PropertyValue",
      "schema:name": "max_output_tokens",
      "schema:value": 800
    }
  ],
  "creativityLevel": "low",

  "hasPrompt": [
    "https://brand.example.com/prompts/social-text-image-en-gb"
  ],
  "routingHint": "Use this model for all governed social and campaign-related flows needing both text and image prompts.",
  "priority": 10,

  "monitoredMetric": [
    "https://brand.example.com/metrics/social-content-quality",
    "https://brand.example.com/metrics/safety-violations"
  ],
  "loggingLevel": "PII-redacted",
  "dataUsePolicy": "https://brand.example.com/policies/data-use-openai",
  "retrievalAllowed": true,

  "owner": "https://brand.example.com/teams/brand-marketing",
  "maintainer": "https://brand.example.com/teams/ai-governance",
  "governanceModel": "Joint ownership: brand marketing + AI governance.",
  "dateCreated": "2025-11-20",
  "dateModified": "2025-11-30",
  "reviewCycle": "P90D",
  "visibilityRating": "org-wide",
  "isTestModel": false
},

/* ---------------------------------------------------------
 * 4. PROMPT (referenced by BrandModel & Application)
 * --------------------------------------------------------- */
{
  "@id": "https://brand.example.com/prompts/social-text-image-en-gb",
  "@type": "brando:Prompt",
  "name": "Social Post + Image Prompt (EN-GB)",
  "appliesToApplication": "https://brand.example.com/applications/social-campaign",
  "appliesToChannel": [ "social" ],
  "appliesToLocale": "en-GB",
  "outputModality": [ "text", "image" ]
  /* See full brando:Prompt spec for all properties */
}

] } ````

brando:BrandModel