The data standard for building AI-native brands
What is Brando?
Brando® — short for Brand Oracle — is the first truly AI-native, governance-ready brand data standard. Complementary to Schema.org and Digital Asset Management (DAM) systems, it fills the critical gap for AI discoverability, agentic control, and operational brand governance within a machine-readable, extensible, and open framework.
Brando offers a semantic framework that encapsulates a brand’s unique identity, values, and behavioural rules in a single, machine-readable dataset. It is written in Brando Markup Language, a JSON-LD based schema optimised for AI and large language models (LLMs), ensuring it can be recognised, interpreted, and utilised by AI systems across text, visual, and audio modalities.
This structured knowledge base ensures every aspect of a brand is machine-readable, discoverable, and actionable across diverse AI platforms. By providing a unified source of truth for AI, Brando enables consistent, accurate, and on-brand representation—fostering trust and accelerating engagement in customer interactions.
What is Brando Schema and why is it so important?
Brando Schema is the technical, machine-readable vocabulary for building Brand Oracles. It is a best practice toolkit for constructing the essential data layer that bridges human brand meaning and AI understanding. It establishes a common language and communications nexus between the real-world and intelligent systems. Brando Schema is a data definition toolkit that enables organisations to take control of brand governance and risk in the AI sphere, while accelerating innovation and performance with AI.
Brando Schema is the technical, machine-readable vocabulary for building Brand Oracles. It is a best-practice toolkit for constructing the essential data layer that bridges human brand meaning and AI understanding. Brando Schema establishes a common language between real-world brands and intelligent systems, enabling organisations to take control of brand governance and risk in the AI sphere, accelerating safe innovation and performance through AI.
How does Brando work?
By extending the schema:Brand entity of Schema.org (founded by Google, Microsoft, Yahoo, and Yandex), Brando Schema modularises brand identity into six core concepts: Verbal Identity, Visual Identity, Audio Identity, Positioning, Governance, and Assets.
Brando Schema and its highly extendable vocabulary that facilitates consistent, compliant, and AI-aligned brand expression, whether you're designing for multimodal AI systems, autonomous brand agents, or intelligent search platforms.
What is are the benefits of Brando?
Operational level
Brando is the only machine-readable vocabulary for defining brand identity for intenal and external AI operations. It enables brands to be interoperable, enforceable, and discoverable across AI search engines and chatbots, intelligent agent services, and large language models.
Executive level
Brando provides a strong, defensible position when AI systems deviate from intended brand behaviour. It allows organisations to explicitly and programmatically demonstrate and evidience that they have instructed AI systems on how to represent the brand ethically and accurately.
Who is using the Brando framework?
We are partnering with a number of leading brands across the financial, healthcare, security, and e-commerce sectors, each at different stages of AI operational maturity. These organisations recognise the growing need for AI-native brand governance and are proactively adopting Brando to future-proof their brand assets.
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Financial Services: Global banks and fintech innovators are leveraging Brando to ensure their brand voice, compliance language, and core values remain consistent and discoverable across AI-powered client interactions, automated advisors, and regulatory reporting systems.
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Insurers: Major insurance providers are adopting Brando to standardise customer communications, automate claims processes, and manage risk messaging across AI-driven platforms. This ensures that policy information, customer support, and brand commitments are always accurate, transparent, and compliant—no matter how or where customers interact.
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Healthcare & Life Sciences: Major health systems and medical technology providers are using Brando to standardise patient communications, protect clinical brand reputation, and guarantee accuracy in AI-driven medical guidance—supporting both patient safety and regulatory obligations.
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Security & Risk: Security firms and cybersecurity leaders rely on Brando to embed precise, enforceable brand instructions within intelligent threat monitoring, response bots, and risk communication workflows—ensuring that trust and authority are preserved, even in automated environments.
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E-commerce & Retail: Online marketplaces and retail platforms integrate Brando to deliver on-brand, contextually accurate product recommendations, support conversations, and marketing campaigns—creating seamless, trustworthy experiences for customers in an AI-driven commerce landscape.
Across these sectors, the Brando framework is helping the organisations of tomorrow to operationalise their brand identity in a way that is both machine-readable and legally defensible, while unlocking new opportunities for innovation, customer engagement, and risk mitigation in the age of AI.
Advanced Analytica
Advanced Analytica empowers leading brands to build their Brand Oracles using the Brando Schema toolkit and Brand Semantics framework. We help the organisations of tomorrow create their own AI Brand Centre of Excellence through expert advisory, hands-on implementation, and ongoing support—enabling brands to thrive in the fast-evolving AI landscape.
We recognise that businesses today need solutions that integrate people, processes, data, and technology — delivered precisely when and where they’re needed. That’s why we partner with these organisations to protect and capitalise on their data and AI, manage risk, ensure transparency, and optimise costs. With enterprise-level expertise and more than three decades of deep industry experience, we unlock real value by transforming data into strategic assets using intelligent automation and innovative technology to drive sustainable growth and resilience.
AI Support Services
Discovery & Alignment
Understand your brand’s ambitions, stakeholders, and digital maturity. Align objectives and define how Brand Semantics and AI can create value for your organisation.
Brand Audit & Mapping
Catalogue all brand assets. Map verbal, visual, audio, and strategic elements for readiness and completeness in digital and AI environments.
Schema Design & Knowledge Graph Planning
Structure your brand’s meaning with Brando Schema. Design a knowledge graph connecting all brand elements—ready for machine understanding and adaptation.
Data Modelling & Implementation
Build, validate, and deploy machine-readable, AI-optimised datasets using Brando Schema. Set up your central brand knowledge graph and connect to digital platforms.
Rollout & Enablement
Integrate your structured brand data across websites, digital assistants, and AI channels. Train teams and set up governance for sustainable brand data management.
Continuous Improvement
Monitor, benchmark, and refine your brand knowledge graph to improve its representation across AI systems as markets, brand strategies, and digital content evolve.
Discovery & Alignment
Align your brand, business, and AI strategy from day one. Our Discovery & Alignment service helps you bring the right people together, clarify your goals, and assess your readiness for digital and AI-driven change.
- Unite stakeholders & set shared priorities
- Assess current data & AI maturity
- Clarify business and brand objectives
- Spot key opportunities and risks
- Map a practical roadmap for Brand Semantics
Move quickly from aspiration to action with our facilitated discovery workshops.
Brand Audit & Mapping
Our Brand Audit & Mapping service catalogues all aspects of your brand, from assets to strategy, providing a clear picture of your current position and readiness for AI transformation.
- Comprehensive inventory of visual, verbal, and audio brand assets
- Mapping of key brand elements to ensure digital and AI readiness
- Assessment of consistency and compliance across platforms and touchpoints
- Identification of gaps, risks, and untapped opportunities in your brand architecture
- Creation of a strategic brand asset map to guide next steps in structuring for AI
This mapping lays the groundwork for an actionable, future-proof brand strategy.
Schema Design & Knowledge Graph Planning
Structuring your brand’s meaning for AI and digital environments begins here. We work with you to design schemas and plan a knowledge graph that connects and organises all key brand elements.
- Development of a semantic schema tailored to your brand’s structure and goals
- Design of a knowledge graph that models relationships across assets, messaging, and strategy
- Alignment with industry standards (e.g., Schema.org, Brando Schema)
- Collaboration to define canonical entities, attributes, and connections
- Clear documentation and governance recommendations for future-proofing
The result is a foundation for machine understanding and scalable brand management in the age of AI.
Data Modelling & Implementation
We build and deploy your brand’s knowledge graph and semantic models, ensuring seamless integration with digital platforms and AI systems.
- Transformation of brand assets and data into machine-readable formats
- Implementation of your custom schema and knowledge graph
- Integration with CMS, website, and digital channels
- Quality assurance and validation for data completeness and correctness
- Guidance and documentation for ongoing maintenance
This stage enables AI-driven discovery, governance, and the full benefits of structured brand data.
Rollout & Enablement
We support you in deploying your structured brand data across all platforms, channels, and touchpoints, while building your team’s capability to sustain and grow your brand’s digital presence.
- Activation of brand data across web, search, digital assistants, and AI channels
- Training and enablement for your marketing, content, and IT teams
- Implementation of governance frameworks for brand data stewardship
- Support for integrating structured data into workflows and future campaigns
- Ongoing troubleshooting and optimisation post-launch
This phase ensures your investment in structured data delivers long-term value and adaptability.
Continuous Improvement
With your brand knowledge graph live, we help you monitor, refine, and evolve it to stay ahead of changing technologies, channels, and consumer expectations.
- Ongoing benchmarking and analysis of your brand’s digital and AI visibility
- Regular audits for schema accuracy, compliance, and completeness
- Recommendations for optimisation as AI, search, and digital standards evolve
- Support for updating and expanding your brand’s knowledge graph
- Strategic guidance on emerging technologies and market opportunities
Continuous improvement ensures your brand remains discoverable, trusted, and ahead of the curve in an AI-first world.