The standard for building AI-native brands
What is Brando®?*
Brando® is a comprehensive, interlinked, and authoritative semantic knowledge base that encapsulates a brand's identity, values, messaging, and behavioural rules in a machine-readable format. It is specifically designed to be recognised, interpreted, and acted upon by Artificial Intelligence (AI) systems that are powered by *multimodal models capable of processing and interacting with text, visual, and audio data.
In an increasingly intelligent and automated world, this structured knowledge base ensures every element of a brand becomes machine-readable, discoverable, and actionable across diverse AI platforms. By providing a single source of truth for AI, Brando enables consistent, accurate, and on-brand representation, fostering trust and accelerating engagement in dialogue-driven customer journeys.
What is Brando® Schema and why is it so important?
Brando® Schema is the technical, machine-readable vocabulary for building your Brand Oracle. It is a best practice toolkit for constructing the essential data layer that bridges human brand meaning and AI understanding, thereby establishing a clear path for two-way communication bewteen the real-world and intelligent systems. Brando Schema empowers organisations to take control of brand compliance and risk while accelerating innovation and performance with AI.
As the only machine-readable vocabulary for defining brand identity, Brando Schema enables brands to be interoperable, enforceable, and discoverable across AI search engines and chatbots, intelligent agent services, and large language models. Crucially, Brando Schema provides a strong, defensible position when AI systems deviate from intended brand behaviour, allowing organisations to demonstrate they have explicitly and programmatically instructed AI on how to represent the brand ethically and accurately.
By extending the schema:Brand entity of Schema.org (founded by Google, Microsoft, Yahoo, and Yandex), Brando Schema modularises brand identity into six core concepts: Verbal Identity, Visual Identity, Audio Identity, Positioning, Governance, and Assets.
Brando Schema and its highly flexible vocabulary facilitates consistent, compliant, and AI-aligned brand expression, whether you're designing for multimodal AI systems, autonomous brand agents, or intelligent search platforms.
Advanced Analytica
Advanced Analytica works with leading brands to build their Brand Oracles using the Brando Schema toolkit and Brand Semantics framework. We help them create their own AI Brand Centre of Excellence through expert advisory services, implementation toolkits, and ongoing support for organisations seeking to optimise their brands in the evolving AI web.
Brand Semantics Services
Discovery & Alignment
Understand your brand’s ambitions, stakeholders, and digital maturity. Align objectives and define how Brand Semantics and AI can create value for your organisation.
Brand Audit & Mapping
Catalogue all brand assets. Map verbal, visual, audio, and strategic elements for readiness and completeness in digital and AI environments.
Schema Design & Knowledge Graph Planning
Structure your brand’s meaning with Brando Schema. Design a knowledge graph connecting all brand elements—ready for machine understanding and adaptation.
Data Modelling & Implementation
Build, validate, and deploy machine-readable, AI-optimised datasets using Brando Schema. Set up your central brand knowledge graph and connect to digital platforms.
Rollout & Enablement
Integrate your structured brand data across websites, digital assistants, and AI channels. Train teams and set up governance for sustainable brand data management.
Continuous Improvement
Monitor, benchmark, and refine your brand knowledge graph to improve its representation across AI systems as markets, brand strategies, and digital content evolve.
Discovery & Alignment
Align your brand, business, and AI strategy from day one. Our Discovery & Alignment service helps you bring the right people together, clarify your goals, and assess your readiness for digital and AI-driven change.
- Unite stakeholders & set shared priorities
- Assess current data & AI maturity
- Clarify business and brand objectives
- Spot key opportunities and risks
- Map a practical roadmap for Brand Semantics
Move quickly from aspiration to action with our facilitated discovery workshops.
Brand Audit & Mapping
Our Brand Audit & Mapping service catalogues all aspects of your brand, from assets to strategy, providing a clear picture of your current position and readiness for AI transformation.
- Comprehensive inventory of visual, verbal, and audio brand assets
- Mapping of key brand elements to ensure digital and AI readiness
- Assessment of consistency and compliance across platforms and touchpoints
- Identification of gaps, risks, and untapped opportunities in your brand architecture
- Creation of a strategic brand asset map to guide next steps in structuring for AI
This mapping lays the groundwork for an actionable, future-proof brand strategy.
Schema Design & Knowledge Graph Planning
Structuring your brand’s meaning for AI and digital environments begins here. We work with you to design schemas and plan a knowledge graph that connects and organises all key brand elements.
- Development of a semantic schema tailored to your brand’s structure and goals
- Design of a knowledge graph that models relationships across assets, messaging, and strategy
- Alignment with industry standards (e.g., Schema.org, Brando Schema)
- Collaboration to define canonical entities, attributes, and connections
- Clear documentation and governance recommendations for future-proofing
The result is a foundation for machine understanding and scalable brand management in the age of AI.
Data Modelling & Implementation
We build and deploy your brand’s knowledge graph and semantic models, ensuring seamless integration with digital platforms and AI systems.
- Transformation of brand assets and data into machine-readable formats
- Implementation of your custom schema and knowledge graph
- Integration with CMS, website, and digital channels
- Quality assurance and validation for data completeness and correctness
- Guidance and documentation for ongoing maintenance
This stage enables AI-driven discovery, governance, and the full benefits of structured brand data.
Rollout & Enablement
We support you in deploying your structured brand data across all platforms, channels, and touchpoints, while building your team’s capability to sustain and grow your brand’s digital presence.
- Activation of brand data across web, search, digital assistants, and AI channels
- Training and enablement for your marketing, content, and IT teams
- Implementation of governance frameworks for brand data stewardship
- Support for integrating structured data into workflows and future campaigns
- Ongoing troubleshooting and optimisation post-launch
This phase ensures your investment in structured data delivers long-term value and adaptability.
Continuous Improvement
With your brand knowledge graph live, we help you monitor, refine, and evolve it to stay ahead of changing technologies, channels, and consumer expectations.
- Ongoing benchmarking and analysis of your brand’s digital and AI visibility
- Regular audits for schema accuracy, compliance, and completeness
- Recommendations for optimisation as AI, search, and digital standards evolve
- Support for updating and expanding your brand’s knowledge graph
- Strategic guidance on emerging technologies and market opportunities
Continuous improvement ensures your brand remains discoverable, trusted, and ahead of the curve in an AI-first world.