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Brando® - AI-Native Optimisation & Governance Framework for Brands

Building AI controls using Brand Definition Vocabulary (BDV)

Brando is a Schema.org-compatible extension that transforms brand guidelines and policies into structured, machine-readable schemas — enabling your brand to be consistently recognised, represented, and governed across AI systems.

At the heart of the Brando Schema is brando:BrandObject, a powerful type that encodes:

  • Verbal Identity
  • Visual Identity
  • Audio Identity
  • Brand Positioning
  • Brand Governance
  • Brand Assets

Brando uses Brand Definition Vocabulary (BDV) to turn static brand guidelines into machine-executable controls for intelligent agents.

This AI-facing brand policy is published in a public, discoverable format: 

/.well-known/ai-control-policy.json

Structured using JSON-LD and aligned to Schema.org principles, this file serves as the authoritative interface between your brand and AI systems — guiding how models interpret, generate, and respond.

Why Brands Need Brando

As AI-powered systems and large language models (LLMs) are becoming the dominant channels for customer interaction and content gatekeeping, brands face new risks:

  • Being misrepresented in LLM answers
  • Losing tone, intent, or uniqueness in AI-generated content
  • Failing compliance, ethical, or reputational checks in automated outputs
  • Becoming invisible in semantic and conversational search

Search Engine Optimisation (SEO) is no longer enough. Brands need AI Optimisation — machine-readable operating policies that govern brand representation at inference time.

The Case for AI-Native Brand Governance

The rise of the AI web demands that brands become AI-native entities — able to interact, reason, and respond reliably across platforms, plugins, and voice agents.

Without clear policies guiding how a brand should — and should not — speak, appear, and behave, it risks losing visibility, control, and trust in AI-driven environments.

Brando solves this — creating a semantic bridge between your brand guidelines and the systems interpreting them.

What Brando Enables

Brando transforms brand assets into machine-actionable controls, enabling:

  • Brand-accurate LLM responses
  • AI-safe usage of visual assets and tone
  • Structured metadata for search and plugins
  • Governed agent interactions
  • Fully compliant and ethically-aware outputs

Your brand becomes:

  • Discoverable by intelligent agents
  • Interpretable by LLMs and APIs
  • Governable in real-time across outputs
  • Consistent across AI use cases

Brando as Operating Infrastructure

Brando makes your brand:

  • Machine-readable
  • AI-visible
  • Compliance-aware
  • On-brand by default

Brando is the first schema framework that enables brands to express who they are, what they believe, and how they should behave — in a format machines can enforce.

License

Brando® Schema and Brand Definition Vocabulary (BDV) are licensed by Advanced Analytica Ltd under a commercial license agreement.
Use of the Brando Vocabulary, BrandObject definitions, or related metadata schemas requires an active subscription and is subject to the Brando Licensing Framework.
Unauthorised reproduction, reuse, or redistribution is prohibited.

For licensing inquiries, visit https://brandoschema.com/license.