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About Advanced Analytica

Advanced Analytica is the company behind the Brando (Brand Oracle) schema and the broader concept of AI-native Brand Operating Systems.

We work with organisations that need to go beyond “just another model” and instead:

  • connect people, processes, information, and technology,
  • structure their brand and domain knowledge,
  • and operate AI systems with governance, traceability, and control.

Our focus is on turning complex, high-value knowledge (brand, legal, operational) into:

  • machine-readable assets (schemas, graphs, ontologies),
  • agentic systems that act on those assets,
  • and governance patterns that keep everything explainable and auditable.

What we do

We design and build intelligent systems and synthetic datasets that sit on top of structured vocabularies like Brando.

Typical engagements combine:

  • Knowledge transformation
    Extracting and structuring your tacit knowledge, policies, and guidelines into JSON-LD / YAML, knowledge graphs, and Brando-aligned schemas.

  • Agentic AI and intelligent tooling
    Building AI agents and microsolutions that:

    • use Brando and other schemas as a control layer,
    • integrate with your existing stack (DAM, CMS, CRM, portals),
    • and support human decision-makers instead of replacing them.

  • Runtime governance and observability
    Instrumenting prompts, policies, and outputs so you can:

    • see how brand and risk rules are applied,
    • adjust enforcement levels over time,
    • and prove what your systems were instructed to do.

Our work spans:

  • content and communication systems,
  • internal copilots and assistants,
  • domain-specific reasoning tools (legal, financial, healthcare, risk),
  • and AI-first brand and product experiences.

Our mission

We exist to make AI work for you on your terms – not the other way round.

That means:

  • giving decision-makers access to trusted data and expert intent at the exact moment it matters,
  • encoding that intent in schemas and knowledge graphs (like Brando),
  • and using agentic AI to amplify, not replace, the judgement of the teams who know your business best.

Our goal is to turn your data, policies, and brand strategy into operational, machine-readable assets that:

  • accelerate insight,
  • control costs,
  • mitigate risk,
  • and support confident action.

Our vision

Our vision is a world where:

  • brands and organisations publish living, governed knowledge graphs,
  • AI runtimes and agents treat those graphs as first-class control planes,
  • and synthetic personas, policies, and tokens make complex systems predictable, testable, and auditable.

Brando is one piece of that – the schema for brand behaviour.
Advanced Analytica designs the surrounding systems and practices that make it real.

What we offer

Intelligent Systems

Design and deploy intelligent systems that orchestrate data, models, and rules—combining human-in-the-loop workflows with AI-driven assistance and automation.

Agentic AI

Agent-style AI that can plan, execute, and coordinate tasks using brand and domain schemas as constraints—for design, testing, operations, and communication workflows.

Knowledge Transformation

Turn tacit knowledge, guidelines, and policies into structured assets (JSON-LD, YAML, graphs) that power Brando-based Brand Knowledge Graphs and other domain ontologies.

AI Microsolutions

Modular, purpose-built AI tools—chatbots, copilots, dashboards, evaluation harnesses—designed to solve specific problems quickly and then scale as part of a broader system.

How we’re different

Schema-first, not model-first

We start from semantics, governance, and data structures (like Brando), then choose or compose models around that. This keeps systems explainable and adaptable as model options change.

Decades of applied experience

We draw on decades of work across data management, AI, knowledge engineering, and governance—especially in regulated and complex environments where “just ship a model” isn’t enough.

Governance as a feature

We treat risk, compliance, and auditability as design inputs, not afterthoughts—encoding them into schemas, policies, and automation rules from day one.

Scalable, modular patterns

We prefer patterns and building blocks (schemas, tokens, policies, automations) over one-off solutions, so you can grow from pilot to platform without starting again.

Licensing and stewardship

The Brando Brand Definition Vocabulary (BDV) and the associated schema and documentation on this site are:

  • developed and maintained by Advanced Analytica Ltd,
  • intended as a vendor-neutral, open schema that any organisation can implement.

Brando BDV is made available for public use under an open-source license.
For questions about:

  • commercial use,
  • redistribution,
  • integration into proprietary products or platforms,
  • or partnership and co-development,

please contact ops@advancedanalytica.co.uk.

About Jonny Bowker

Jonny Bowker is Managing Director at Advanced Analytica and the creator of the Brando (Brand Oracle) schema.

He is:

  • a Law Society of Scotland–accredited expert in AI systems, data protection, and ethics,
  • a practitioner in knowledge management, data governance, and intelligent systems design.

Jonny’s work focuses on:

  • structuring complex brand and domain knowledge,
  • designing AI-native governance systems,
  • and helping organisations align their digital presence, search infrastructure, and AI usage with measurable, accountable practices.

LinkedIn: Jonny Bowker
GitHub: Jonny Bowker