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About Brando®

Brando is a semantic framework for expressing and protecting brand identity in the AI age.

At its core is the Brand Definition Vocabulary (BDV) — a machine-readable vocabulary that extends schema.org/Brand, enabling organisations to define their brand’s verbal identity, visual system, positioning, and AI safety rules using structured formats such as JSON-LD.

Why Brando?

Traditional brand guidelines were designed for humans — not machines. PDFs, style guides, and visual identity decks don’t translate to AI assistants, LLMs, or semantic search crawlers.

Without structured metadata, brands risk:

  • Inconsistent tone and messaging
  • Misleading or non-compliant AI responses
  • Reduced visibility in AI-powered search and assistants
  • Loss of brand integrity in generative and conversational content

Brando solves this by introducing AI-native, portable brand definitions that intelligent systems can interpret, apply, and enforce in real time.

Brand Safety in the AI-Driven Web

Modern AI systems increasingly speak on behalf of brands — summarising, recommending, answering, or generating on their behalf — without direct human intervention.

Risks of Unstructured AI Interaction

  • Inconsistent messaging and contradictory outputs
  • Reputational harm from off-brand or unethical responses
  • Misrepresentation of brand values, ethics, or tone
  • Compliance violations in regulated industries
  • Loss of uniqueness as brand voices blur into generic AI output
  • Content leakage or unintended brand associations
  • Fragmented brand narratives across platforms and assistants

Why Structured AI Brand Guidelines Matter

Brando enables organisations to define enforceable brand guidelines in a format that intelligent systems can understand and follow:

  • Centralised brand identity metadata
  • Declarative risk and content exclusions
  • Consistent representation across AI platforms
  • Controlled use of logos, colours, typefaces
  • Alignment with business strategy and AI policy
  • Ethical and safety-aware AI deployment

UK Compliance Context

Brando helps UK-based brands meet the growing demand for transparency and accountability in AI systems by aligning brand governance with key frameworks:

  • GDPR and data handling standards (ICO)
  • Advertising Standards Authority (ASA) guidance
  • Digital Markets, Competition & Consumer Bill expectations for fairness and transparency

Through structured declarations, Brando embeds compliance and safety principles into the fabric of how brands operate in AI environments.

What Is the BDL Vocabulary?

The Brand Definition Language supports:

  • Verbal identity: tone, voice, and mission
  • Visual identity: logos, colours, layout, and media
  • Safety controls: restricted topics, refusal strategies, ethical guardrails
  • Compliance metadata: GDPR, licensing, attribution, and traceability
  • AI-specific features: assistant-safe prompts, RAG relevance scoring, and generative risk controls

See the Vocabulary Reference for a complete list of Brando Schema terms — including brando:hasVerbalIdentity, brando:hasVisualIdentity, brando:hasPositioning, and brando:hasGovernance.

Versioning

Licensing

The Brando Brand Definition Vocabulary (BDV) is a proprietary framework developed and maintained by Advanced Analytica Ltd.

Unauthorised reproduction, redistribution, or commercial use is prohibited without explicit written permission. To request licensing or integration rights, please contact ops@advancedanalytica.co.uk.

© 2024–2025 Advanced Analytica Ltd. All rights reserved.

About the Author

Jonathan Bowker is the creator of Brando and a accredited specialist in AI governance, semantic branding, and structured data design. He helps organisations align their brand presence with intelligent systems, AI search infrastructure, and compliance requirements.