Advanced Analytica Terms of Service

1. Parties

In these terms, Advanced Analytica Limited is referred to as “AA/we/our/us”.
The clients of AA are referred to as “you/your”. This includes anyone authorised to give instructions on your behalf.

2. Our Status

We are a limited liability company incorporated in England.

3. Entire Terms

These are the only terms that apply between us. They may only be changed if replaced in their entirety, unless otherwise expressly agreed in writing.

4. Invalidity

If any term is held to be invalid, it shall be amended only as far as necessary to make it valid. If amendment is not possible, it shall be deleted. All other terms shall remain unaffected.

5. Charges

5.1 Fees

Our fees for this engagement are set out in the Schedule.
Where a fixed or capped fee is offered, the scope of work will be specified and based on agreed assumptions. Where assumptions no longer apply, or for work outside of scope, or where no fixed fee is agreed, we charge based on time at our standard day rates. Rates are reviewed annually and may change with one month’s written notice.

5.2 Estimates

Any estimate provided is based on assumptions and is not a fee cap. Actual charges may exceed the estimate.

5.3 Disbursements

With your written consent, we may incur disbursements on your behalf. You are liable to reimburse us for these at cost. Where we engage third parties in our own name as part of our service, we may make a linked charge for our related work.

5.4 VAT

All prices are exclusive of VAT. VAT will be added at the prevailing UK rate, where applicable.

6. Payments

6.1 Invoices

Invoices may be issued periodically. Disbursement-only invoices are payable on receipt. All invoices are addressed to you, even where a third party is paying.

6.2 Payment Methods

Payments must be made in GBP by bank transfer, card, or approved online method.

6.3 Payments In

You must quote our reference on all payments. On request, you must confirm the source of payment and your source of wealth. We may return funds at your cost and charge for additional checks.

6.4 No Liability for Delay

We are not responsible for any loss caused by delay or return of funds in relation to compliance with this section or legal requirements.

6.5 No Cash

We do not accept or make cash payments.

6.6 Interest on Late Payments

Interest of 4% above Lloyds Bank base rate is charged on overdue invoices. You are also liable for our recovery costs.

7. Liability

7.1 Our Liability

We are only liable for direct, foreseeable loss caused by our breach. We are not liable for indirect loss, reputational damage, or losses beyond our control. We are not liable where loss is caused by inaccurate or incomplete information provided by you.

7.2 Shared Responsibility

If your actions or those of others contributed to your loss, our liability is proportionate.

7.3 Liability Cap

Unless otherwise agreed in writing, our liability to you (and any authorised third party) is limited to £100,000 per matter or related series of matters, regardless of the number of clients involved.

7.4 Third Party Reliance

Our advice is for you alone and for the matter instructed. No third party may rely on our work without our written permission, unless permitted by law.

7.5 No Reliance on Pre-Contract Statements

You confirm that you have not relied on any prior statement or promise. If that is not the case, please notify us immediately in writing.

7.6 Unlimitable Liability

Nothing in these terms excludes liability that cannot be excluded under law, including liability for fraud or death/personal injury caused by negligence.

7.7 Multiple Advisers

Where other advisers are involved and you have agreed a liability cap with them, we are not liable for the amount you could have recovered from them but for that cap.

7.8 Indemnity

You agree to indemnify us for all costs, losses or expenses we incur acting properly on your behalf.

8. Use of Information

8.1 Sources of Information

We may obtain personal or confidential data from you, your agents, or third-party sources.

8.2 Confidentiality

We safeguard your confidential data. We may share it internally, with professional advisers, auditors, or regulators, or where required by law.

8.3 Data Protection

We comply with data protection laws. These terms and our Privacy Policy explain how we use personal data.

8.4 Third-Party Data

If you provide us with third-party data, you confirm you have a lawful basis to do so, and that you have obtained consent where required.

8.5 Data Controller

We act as the data controller for any personal data used while providing services to you.

8.6 Purpose of Processing

We process personal data to:

Deliver services to you
Maintain business records
Fulfil legal obligations
Manage client relationships
Comply with anti-money laundering rules

8.7 Lawful Basis

We process personal data under:

Legal obligations
Contractual necessity
Legitimate business interests

8.8 Categories of Data

We may process:

Names and contact details
Correspondence
Billing and banking information
Identity documents

We may share data with:

Insurers, auditors, banks, and professional advisers
Legal professionals and courts
Regulatory bodies
Overseas processors (under appropriate safeguards)

8.10 International Transfers

We may transfer data outside the UK/EEA under Standard Contractual Clauses or equivalent safeguards.

8.11 Retention

We retain files for 6–8 years, or longer where legally required. Our full retention policy is available on request.

8.12 Destruction and Retrieval

Files may be destroyed after the retention period. Retrieval post-completion may incur a charge.

8.13 Your Rights

If UK GDPR applies, you have:

Right to access, rectification, erasure, restriction, portability, objection
Right to withdraw consent (where relevant)

More info: www.ico.org.uk

8.14 Data Queries or Complaints

Email: ops@advancedanalytica.co.uk (marked for the Data Manager).
You may also contact the Information Commissioner’s Office (ICO).

9. No Investment Advice

We do not provide regulated investment advice or act as a broker or arranger.
Nothing we say or write should be treated as a financial promotion.

10. No Legal Advice

We are not a law firm and do not provide legal advice.
You should seek independent legal counsel where needed.

11. Investigations

we are required to respond to regulatory or law enforcement requests due to acting properly for you, we may charge £400/hour, plus reasonable expenses.
You agree to report any suspected breach of law or professional rules by us.

12. Proof of Identity

Before we can act, we must verify your identity and, if applicable, that of any beneficial owners.

We may:

Search third-party databases (may leave a non-impacting credit check)
Request original or certified documents

You agree to provide this information and consent to electronic verification.

12.1 Retention of Identity Data

We retain ID documents for 5–8 years post-engagement, unless you ask us to destroy them sooner.

12.2 Mandatory Reporting

We may make disclosures to regulators or authorities as required.
In some cases, we may be required to stop work without informing you.

13. Communications

13.1 Email Communication

You agree to communicate with us by email.
We will treat emails from your account as authorised unless told otherwise.

Secure file-sharing methods are available on request. We are not liable for unsecure methods you request us to use.

13.3 Service of Documents

Unless agreed in writing, we do not accept service of legal documents by email.

13.4 Authority

You must tell us of any limits on the authority of those instructing us on your behalf.

13.5 Irrevocable Instructions

If you provide irrevocable instructions, we may rely on them even after our engagement ends.

14. Termination and Suspension

14.1 Your Right to Terminate

You may terminate at any time by written notice.
Termination takes effect one working day after receipt. You will be liable for all work done up to that point.
If a fixed fee was agreed, we may invoice the full fee unless that would be unprofessional.

14.2 Our Right to Suspend or Terminate

We may suspend or terminate our services with good reason, including:

Non-payment
Failure to provide instructions
Breach of these terms
Loss of mutual trust
Conflict with regulatory duties

14.3 Consequences of Termination