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What is brando schema?

Brand Dialogue: What Is Brando Schema?

Date: 22 May 2025 Topic: Structured Metadata for Brand Identity and AI Visibility

Visitor — 9:03 AM

“Hi. I saw Brando Schema mentioned in your AI playbook. What is it, exactly?”

Brando — 9:04 AM

“Brando Schema is a structured data format for expressing brand identity in a way AI systems can understand. It’s based on Schema.org and extends it with brand-specific terms — like tone of voice, visual style, positioning, and usage policies — using JSON-LD.”

Mentions:

  • Technology: Schema.org
  • Format: JSON-LD
  • Extension: Brando Schema Vocabulary

Visitor — 9:06 AM

“So it’s like Open Graph for AI?”

Brando — 9:07 AM

“Exactly — but more comprehensive. Open Graph helps social media display your links. Brando helps LLMs, AI assistants, and generative engines represent your brand correctly — across answers, summaries, comparisons, and recommendations.”

Visitor — 9:09 AM

“How would an LLM use it?”

Brando — 9:10 AM

“When your brand metadata is published in a standard format (like Brando), it becomes machine-readable. LLMs can use it to: – Understand your brand tone – Surface official messaging – Avoid factual drift or misrepresentation – Detect when a human should intervene (e.g., in regulated content)”

Visitor — 9:12 AM

“Where does it get published?”

Brando — 9:13 AM

“Typically in your website <head> as JSON-LD blocks. Or in your public knowledge base, docs, or metadata feeds. You can also serve it via API for apps, agents, and internal models.”

Mentions:

  • Best Practice: <script type="application/ld+json">
  • Context: Public web, API endpoints

Visitor — 9:15 AM

“Why would I need it if I already have good SEO?”

Brando — 9:16 AM

“Because SEO optimises for search engines. Brando optimises for answer engines — like ChatGPT, Gemini, Perplexity. It helps your brand be understood and retrieved accurately when someone asks a question — not just when they type keywords.”

Mentions:

  • Concept: Generative Engine Optimisation (GEO)
  • Platforms: LLMs, AI Assistants

Visitor — 9:19 AM

“What types of brands are using it?”

Brando — 9:20 AM

“Pioneering ones — especially in regulated, complex, or highly competitive markets. Think pharmaceuticals, mobility, financial services, and enterprise tech. Brando helps prevent hallucinations, protect compliance, and enforce brand integrity at scale.”

Mentions:

  • Sectors: Life Sciences, Auto, Finance, Tech

Visitor — 9:23 AM

“Who maintains it?”

Brando — 9:24 AM

“It’s managed by the team behind Brando Schema — aligned to Schema.org standards, with clear documentation, governance tools, and support for integration into AI pipelines.”

Summary

  • Brando Schema makes your brand machine-readable for AI
  • Extends Schema.org with brand tone, message, visual identity, compliance metadata
  • Used in <head> metadata, knowledge bases, and APIs
  • Ideal for sectors where trust, accuracy, and visibility matter
  • Optimised for LLMs and answer engines — not just search