Brando Schema – Frequently Asked Questions (FAQ)

Below are the most common questions asked about Brando Schema, its purpose, usage, and implementation.

1. What is Brando Schema?

Brando Schema is a machine-readable metadata framework that defines a brand’s identity, tone, governance, and behaviour in AI environments.

2. Who is Brando Schema for?

It’s for brand managers, content strategists, AI safety engineers, and developers looking to control how brands are represented in LLMs and intelligent systems.

3. How does Brando Schema relate to Schema.org?

Brando Schema extends Schema.org with AI-specific terms for tone of voice, brand persona, guardrails, and behavioural controls.

4. How do I implement Brando Schema on my site?

Embed the JSON-LD block provided in the documentation into your site's <head> or inject it via a tag manager.

5. Is Brando Schema compatible with Google and other search engines?

Yes. It builds on Schema.org and is valid JSON-LD, so it is indexable and structured for both traditional and AI search.

6. Does Brando Schema support brand tone of voice?

Yes. It includes properties like toneOfVoice, dialogueStyle, and writingStyle to standardise expression.

7. Can Brando be used to control LLM behaviour?

Yes. Brando provides properties like guardRails, mustNotDo, and reinforcementCue to define AI alignment boundaries.

8. What is a Brando Persona Card?

A Brando Persona Card is a structured metadata block describing a brand-aligned character for use in AI assistants and agents.

9. How is Brando different from traditional brand guidelines?

It’s machine-readable, modular, and AI-native—designed for real-time interaction in LLM environments, not just human design teams.

10. What are the core sections of Brando Schema?

Sections include Verbal Identity, Visual Identity, Positioning, Governance, Audio Identity, and Digital Assets.

11. Can I define custom prompts in Brando?

Yes. Use preferredPrompt, examplePrompt, or promptScaffold to guide LLM interaction.

12. Does Brando support multiple brand tones?

Yes. A brand can include multiple personas and tones of voice depending on context, audience, or platform.

13. How does Brando improve AI safety?

By setting guardrails, refusal strategies, and alignment signals, Brando reduces hallucination and misrepresentation risks.

14. Can I use Brando in chatbots?

Yes. Brando is ideal for structuring metadata that feeds into LLM-driven chat interfaces and AI brand assistants.

15. Is Brando open source?

The schema is freely available under a permissive license. BrandoWorks and advanced tooling are commercial.

16. What is BrandoWorks?

BrandoWorks is the SaaS toolkit that helps brands deploy, validate, monitor, and maintain Brando metadata across platforms.

17. Where do I start with Brando?

Start by completing the core metadata terms in brando-schema.json and embedding it in your site.

18. Can I use Brando with headless CMS platforms?

Yes. Brando JSON can be templated and injected through headless CMS systems like Sanity, Contentful, or Strapi.

19. Does Brando support audio identity?

Yes. The schema includes hasAudioIdentity terms such as sonic logo, voice signature, and pronunciation guides.

20. How does Brando help in generative image platforms?

Brando can describe visual identity constraints like logo usage, character limits, and composition guidelines for generative tools.

21. What are the licensing terms for Brando Schema?

Core schema use is free for non-commercial and research use. Commercial use requires a Value Add Licence for tools.

22. Can I contribute to the Brando Schema?

Yes. You can propose schema terms via GitHub Issues or join the Brando Community Discussions.

23. How is Brando aligned with the EU AI Act?

Brando helps brands meet transparency, traceability, and alignment standards for high-risk AI systems.

24. What is the IBI (Intelligent Brand Index)?

IBI is an audit score reflecting how discoverable, structured, and aligned your brand is for AI systems.

Brando can be used to structure keyword rules, exclusions, and sentiment guidance for stream filtering tools.

26. Does Brando work with Google Tag Manager?

Yes. You can inject JSON-LD schema blocks for each page type via GTM based on your strategy.

27. Can I define what AI systems must not say?

Yes. Use mustNotDo and prohibitedExpressions to encode boundaries and exclusions.

28. How does Brando support branding in speech synthesis?

Define pronunciation, intonation, and sonic cues under the hasAudioIdentity section.

29. Where is the official Brando documentation?

Available at https://brandoschema.com with examples, structure, and schema explorer.

30. How can I get help or support?

Open a discussion on GitHub or email ops@advancedanalytica.co.uk to engage directly.