Prohibited example

A prohibited example records messaging that must not be reused because it violates claims, legal, or governance rules.

Entity properties

Property	Type	Description
id	IRI	Stable identifier for the prohibited example.
title	Text	Human-readable example title.
riskTag	Text	Primary risk area for the prohibition.
reviewWorkflow	Text	Review and escalation path.
hasPolicy	Text	Governing policy reference.
brando:jsonLdSidecar	URL	Linked JSON sidecar for the same entity.

Examples

The three tabs below show the same ABC Example Inc entity as a Markdown body, YAML frontmatter, and JSON sidecar.

Example 1

ABC Example Inc prohibited messaging example.

Markdown Body YAML Frontmatter JSON Sidecar

# ABC Example Inc prohibited messaging example

## Summary

This example records a claim pattern that ABC Example Inc must not use in public messaging because it overstates guaranteed business outcomes.

## Properties

- **Brand:** ABC Example Inc
- **Risk tag:** unsupported-performance-claim
- **Review workflow:** Legal review and compliance review

## Relationships

- **Has policy:** ABC Example Inc campaign claims policy
- **Applies to product:** ABC Flow Pilot
- **Effective during:** All live campaigns

## Controls

- **Prohibited:** "Guaranteed 40% productivity improvement in 30 days"
- **Reviewed:** During campaign approval and audit
- **Escalated:** Any reuse by agencies or partners

## References

- ABC Example Inc approved launch messaging example
- ABC Example Inc Q1 evidence record
- ABC Example Inc audit record Q1 2026

brando_type: ProhibitedExample
id: https://example.com/brands/abc-example-inc/examples/prohibited/guaranteed-productivity-improvement
title: ABC Example Inc prohibited messaging example
tags:
  - prohibited-example
  - claims
  - compliance
"brando:jsonLdSidecar": https://example.com/brands/abc-example-inc/examples/prohibited/guaranteed-productivity-improvement.json
properties:
  brand: ABC Example Inc
  riskTag: unsupported-performance-claim
  reviewWorkflow: Legal review and compliance review
relationships:
  hasPolicy:
    - ABC Example Inc campaign claims policy
  appliesToProduct:
    - ABC Flow Pilot
  effectiveDuring:
    - All live campaigns
controls:
  prohibited:
    - Guaranteed 40% productivity improvement in 30 days
  reviewed:
    - During campaign approval and audit
  escalated:
    - Any reuse by agencies or partners
references:
  approvedExamples:
    - ABC Example Inc approved launch messaging example
  evidenceRecords:
    - ABC Example Inc Q1 evidence record
  auditRecords:
    - ABC Example Inc audit record Q1 2026

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@id": "https://example.com/brands/abc-example-inc/examples/prohibited/guaranteed-productivity-improvement",
  "@type": "brando:ProhibitedExample",
  "schema:name": "ABC Example Inc prohibited messaging example",
  "brando:jsonLdSidecar": "https://example.com/brands/abc-example-inc/examples/prohibited/guaranteed-productivity-improvement.json",
  "brando:properties": {
    "brand": "ABC Example Inc",
    "riskTag": "unsupported-performance-claim",
    "reviewWorkflow": "Legal review and compliance review"
  },
  "brando:relationships": {
    "hasPolicy": ["ABC Example Inc campaign claims policy"],
    "appliesToProduct": ["ABC Flow Pilot"],
    "effectiveDuring": ["All live campaigns"]
  },
  "brando:controls": {
    "prohibited": ["Guaranteed 40% productivity improvement in 30 days"],
    "reviewed": ["During campaign approval and audit"],
    "escalated": ["Any reuse by agencies or partners"]
  },
  "brando:references": {
    "approvedExamples": ["ABC Example Inc approved launch messaging example"],
    "evidenceRecords": ["ABC Example Inc Q1 evidence record"],
    "auditRecords": ["ABC Example Inc audit record Q1 2026"]
  }
}