Cross-type properties

Properties that apply to more than one Brando class.

Properties in this section: 16

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brando:appliesTo

Field	Value
Description	Optional scoping for which products, categories, personas, or channels this node applies to.
Values expected	Text List of Text values
Used on	brando:Context brando:Policy brando:AutomationRule
Vocabulary path	Brand > Property > Multiple types :: appliesTo (brando:Context, brando:Policy, brando:AutomationRule)
Canonical URL	https://brandoschema.com/properties/appliesTo

brando:appliesToGTIN

Field	Value
Description	GTIN(s) for which this branded category or policy is applicable.
Values expected	Text List of Text values
Used on	brando:BrandedCategory brando:Policy
Vocabulary path	Brand > Property > Multiple types :: appliesToGTIN (brando:BrandedCategory, brando:Policy)
Canonical URL	https://brandoschema.com/properties/appliesToGTIN

brando:appliesToProduct

Field	Value
Description	Links a branded category or policy to one or more GS1 Product nodes.
Values expected	gs1:Product List of gs1:Product values
Used on	brando:BrandedCategory brando:Policy
Vocabulary path	Brand > Property > Multiple types :: appliesToProduct (brando:BrandedCategory, brando:Policy)
Canonical URL	https://brandoschema.com/properties/appliesToProduct

brando:downloadableFile

Field	Value
Description	Links a brand, token, context, campaign, or policy node to one or more canonical downloadable file assets (e.g. master logo packs, current guideline PDFs) represented as schema:MediaObject. Intended as a stable pointer to the most up-to-date creative files exposed by the Brand OS or DAM.
Values expected	schema:MediaObject List of schema:MediaObject values
Used on	brando:Brand brando:Context brando:VisualToken brando:VerbalToken brando:AudioToken brando:Policy brando:Campaign brando:BrandedCategory
Vocabulary path	Brand > Property > Multiple types :: downloadableFile (brando:Brand, brando:Context, brando:VisualToken, brando:VerbalToken, brando:AudioToken, brando:Policy, brando:Campaign, brando:BrandedCategory)
Canonical URL	https://brandoschema.com/properties/downloadableFile

brando:effectiveDuring

Field	Value
Description	Time window or schedule when this context, campaign, or policy is active, expressed as a structured JSON value.
Values expected	Text List of Text values
Used on	brando:Context brando:Campaign brando:Policy
Vocabulary path	Brand > Property > Multiple types :: effectiveDuring (brando:Context, brando:Campaign, brando:Policy)
Canonical URL	https://brandoschema.com/properties/effectiveDuring

brando:enforcementLevel

Field	Value
Description	Indicates how strongly a policy or automation rule must be applied at runtime. Typical values include 'mandatory', 'advisory', and 'conditional' and may be extended by implementations.
Values expected	Text List of Text values
Used on	brando:Policy brando:AutomationRule
Vocabulary path	Brand > Property > Multiple types :: enforcementLevel (brando:Policy, brando:AutomationRule)
Canonical URL	https://brandoschema.com/properties/enforcementLevel

brando:externalSystem

Field	Value
Description	Links a brand, context, policy, campaign, or automation rule to the external tool or platform that executes, manages, or consumes the corresponding brand rules.
Values expected	schema:SoftwareApplication List of schema:SoftwareApplication values
Used on	brando:Brand brando:Context brando:Policy brando:Campaign brando:AutomationRule
Vocabulary path	Brand > Property > Multiple types :: externalSystem (brando:Brand, brando:Context, brando:Policy, brando:Campaign, brando:AutomationRule)
Canonical URL	https://brandoschema.com/properties/externalSystem

brando:externalSystemId

Field	Value
Description	System-specific identifier for the corresponding object in an external tool or platform (for example a brand record, workspace, guideline set, ad account, product record, or project ID).
Values expected	Text List of Text values
Used on	brando:Brand brando:Context brando:Policy brando:Campaign brando:AutomationRule brando:ProductItem
Vocabulary path	Brand > Property > Multiple types :: externalSystemId (brando:Brand, brando:Context, brando:Policy, brando:Campaign, brando:AutomationRule, brando:ProductItem)
Canonical URL	https://brandoschema.com/properties/externalSystemId

brando:hasPolicy

Field	Value
Description	Attaches governance, safety, and compliance policies to a brand or context.
Values expected	brando:Policy List of brando:Policy values
Used on	brando:Brand brando:Context
Vocabulary path	Brand > Property > Multiple types :: hasPolicy (brando:Brand, brando:Context)
Canonical URL	https://brandoschema.com/properties/hasPolicy

brando:hasProductItem

Field	Value
Description	Links a brand or branded product/service category to one or more individually identifiable product items (e.g. SKUs, GTIN-level items, or internal product records) that inherit and specialise its tokens and governance rules.
Values expected	brando:ProductItem List of brando:ProductItem values
Used on	brando:Brand brando:BrandedCategory
Vocabulary path	Brand > Property > Multiple types :: hasProductItem (brando:Brand, brando:BrandedCategory)
Canonical URL	https://brandoschema.com/properties/hasProductItem

brando:productItem

Field	Value
Description	Links a brand or brand-specific product category to one or more individually identifiable sellable product items (e.g. SKUs, GTIN-based items, or internal product records).
Values expected	brando:ProductItem List of brando:ProductItem values
Used on	brando:BrandedCategory brando:Brand
Vocabulary path	Brand > Property > Multiple types :: productItem (brando:BrandedCategory, brando:Brand)
Canonical URL	https://brandoschema.com/properties/productItem

brando:riskTag

Field	Value
Description	One or more lightweight tags describing the primary risk domains addressed by a policy or automation rule (e.g. 'regulatory', 'tone', 'brand-safety', 'platform-policy'). Intended for querying, reporting, and governance dashboards.
Values expected	Text List of Text values
Used on	brando:Policy brando:AutomationRule
Vocabulary path	Brand > Property > Multiple types :: riskTag (brando:Policy, brando:AutomationRule)
Canonical URL	https://brandoschema.com/properties/riskTag

brando:supportingFile

Field	Value
Description	Links a brand, token, context, campaign, or policy node to non-canonical supporting creative files (e.g. templates, mockups, working documents, previous guideline versions) represented as schema:MediaObject. These files are helpful for production but are not the primary source-of-truth asset.
Values expected	schema:MediaObject List of schema:MediaObject values
Used on	brando:Brand brando:Context brando:VisualToken brando:VerbalToken brando:AudioToken brando:Policy brando:Campaign brando:BrandedCategory
Vocabulary path	Brand > Property > Multiple types :: supportingFile (brando:Brand, brando:Context, brando:VisualToken, brando:VerbalToken, brando:AudioToken, brando:Policy, brando:Campaign, brando:BrandedCategory)
Canonical URL	https://brandoschema.com/properties/supportingFile

brando:usesAudioToken

Field	Value
Description	Attaches an audio expression token defining how the brand sounds in this scope.
Values expected	brando:AudioToken List of brando:AudioToken values
Used on	brando:Brand brando:Context
Vocabulary path	Brand > Property > Multiple types :: usesAudio (brando:Brand, brando:Context)
Canonical URL	https://brandoschema.com/properties/usesAudio

brando:usesVerbalToken

Field	Value
Description	Attaches a verbal expression token defining how the brand speaks in this scope.
Values expected	brando:VerbalToken List of brando:VerbalToken values
Used on	brando:Brand brando:Context
Vocabulary path	Brand > Property > Multiple types :: usesVerbal (brando:Brand, brando:Context)
Canonical URL	https://brandoschema.com/properties/usesVerbal

brando:usesVisualToken

Field	Value
Description	Attaches a visual expression token defining how the brand looks in this scope.
Values expected	brando:VisualToken List of brando:VisualToken values
Used on	brando:Brand brando:Context
Vocabulary path	Brand > Property > Multiple types :: usesVisual (brando:Brand, brando:Context)
Canonical URL	https://brandoschema.com/properties/usesVisual