Persona card

A persona card is a governed document entity that defines a named audience or operator persona for strategy, messaging, and experience design work.

Entity properties

Property	Type	Description
id	IRI	Stable identifier for the persona card.
title	Text	Human-readable persona card title.
audienceSegment	Text	Primary audience segment the persona represents.
reviewWorkflow	Text	Review path for research, strategy, and brand teams.
effectiveDuring	Text	Planning period or programme window the persona supports.
brando:jsonLdSidecar	URL	Linked JSON sidecar for the same entity.

Examples

The three tabs below show the same ABC Example Inc entity as a Markdown body, YAML frontmatter, and JSON sidecar.

Example 1

ABC Example Inc operations leader persona card.

Markdown Body YAML Frontmatter JSON Sidecar

# ABC Example Inc operations leader persona card

## Summary

This persona card defines a typical operations leader evaluating workflow automation at ABC Example Inc.

## Properties

- **Brand:** ABC Example Inc
- **Audience segment:** Operations leaders in mid-market service businesses
- **Role focus:** Process improvement, rollout confidence, and reporting visibility
- **Review workflow:** Research lead review, strategy review, brand review

## Relationships

- **Applies to product:** ABC Flow Pilot
- **Has policy:** ABC Example Inc audience research handling policy
- **Uses verbal token:** ABC Example Inc buyer-facing verbal token

## Controls

- **Required:** Use approved research summaries and attributed interview themes
- **Reviewed:** Quarterly and after major category shifts
- **Escalated:** Any health, protected-class, or inferred personal data claims

## References

- ABC Example Inc workflow automation market review 2026
- ABC Example Inc workflow confidence launch campaign strategy
- ABC Example Inc Q1 research evidence record

brando_type: PersonaCard
id: https://example.com/brands/abc-example-inc/personas/operations-leader
title: ABC Example Inc operations leader persona card
tags:
  - persona
  - strategy
  - audience-research
"brando:jsonLdSidecar": https://example.com/brands/abc-example-inc/personas/operations-leader.json
properties:
  brand: ABC Example Inc
  audienceSegment: Operations leaders in mid-market service businesses
  roleFocus: Process improvement, rollout confidence, and reporting visibility
  reviewWorkflow: Research lead review, strategy review, brand review
relationships:
  appliesToProduct:
    - ABC Flow Pilot
  hasPolicy:
    - ABC Example Inc audience research handling policy
  usesVerbalToken:
    - ABC Example Inc buyer-facing verbal token
controls:
  required:
    - Use approved research summaries and attributed interview themes
  reviewed:
    - Quarterly and after major category shifts
  escalated:
    - Any health, protected-class, or inferred personal data claims
references:
  sourceDocuments:
    - ABC Example Inc workflow automation market review 2026
    - ABC Example Inc workflow confidence launch campaign strategy
  evidenceRecords:
    - ABC Example Inc Q1 research evidence record

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@id": "https://example.com/brands/abc-example-inc/personas/operations-leader",
  "@type": "brando:PersonaCard",
  "schema:name": "ABC Example Inc operations leader persona card",
  "brando:jsonLdSidecar": "https://example.com/brands/abc-example-inc/personas/operations-leader.json",
  "brando:properties": {
    "brand": "ABC Example Inc",
    "audienceSegment": "Operations leaders in mid-market service businesses",
    "roleFocus": "Process improvement, rollout confidence, and reporting visibility",
    "reviewWorkflow": "Research lead review, strategy review, brand review"
  },
  "brando:relationships": {
    "appliesToProduct": ["ABC Flow Pilot"],
    "hasPolicy": ["ABC Example Inc audience research handling policy"],
    "usesVerbalToken": ["ABC Example Inc buyer-facing verbal token"]
  },
  "brando:controls": {
    "required": ["Use approved research summaries and attributed interview themes"],
    "reviewed": ["Quarterly and after major category shifts"],
    "escalated": ["Any health, protected-class, or inferred personal data claims"]
  },
  "brando:references": {
    "sourceDocuments": [
      "ABC Example Inc workflow automation market review 2026",
      "ABC Example Inc workflow confidence launch campaign strategy"
    ],
    "evidenceRecords": ["ABC Example Inc Q1 research evidence record"]
  }
}