Skip to content

Product and category

Brand-specific category, product taxonomy, and product-level properties.

Back to all properties

Sections

Section Properties Purpose
Branded category properties 10 Product/category taxonomy, classification, and category-language properties.

Properties

Branded category properties

Product/category taxonomy, classification, and category-language properties.

Property Description Values Used on
brando:categoryApprovedTerms Terms encouraged for this category, layered on top of brand-level approved terms. Text
List of Text values
brando:BrandedCategory
brando:categoryClass Class-level categorisation within a department. Text
List of Text values
brando:BrandedCategory
brando:categoryDepartment Department-level categorisation within a product category. Text
List of Text values
brando:BrandedCategory
brando:categoryItemType Specific item type within a category class. Text
List of Text values
brando:BrandedCategory
brando:categoryProhibitedTerms Terms prohibited for this category, layered on top of brand-level prohibited terms. Text
List of Text values
brando:BrandedCategory
brando:googleProductCategoryId Google Product Taxonomy category identifier associated with this branded category, typically used for shopping feeds, SEO, and retail media. Enables alignment between brand-level categories and Google Merchant Center classification. Text
List of Text values
brando:BrandedCategory
brando:gpcCategoryCode GS1 Global Product Classification (GPC) brick code associated with this branded category. Text
List of Text values
brando:BrandedCategory
brando:gpcCategoryDescription Human-readable description of the GS1 Global Product Classification (GPC) brick associated with this branded category. Text (language-tagged)
List of Text (language-tagged) values
brando:BrandedCategory
brando:productCategoryName Name of a product or service category with associated brand tokens and rules. Text
List of Text values
brando:BrandedCategory
brando:unspscCode UNSPSC (United Nations Standard Products and Services Code) associated with this branded category or product grouping. Used to align brand-defined categories with procurement and B2B classification schemes. Text
List of Text values
brando:BrandedCategory