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brando:brandName

Property: Brand Name

Brando property reference
Defined in the Brando vocabulary.


Brand > Property > VisualToken :: brandName

Canonical URL: https://brandoschema.com/properties/brandName
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Definition

Approved display name of the brand for visual use.


Values expected to be one of these types

  • Text
  • List of Text values

Used on these types

  • brando:VisualToken

Example (JSON-LD)

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@type": "brando:VisualToken",
  "schema:name": "Example VisualToken",
  "brando:brandName": [
    "Example value for brando:brandName 1",
    "Example value for brando:brandName 2"
  ]
}

Example (YAML)

@context:
  schema: https://schema.org/
  brando: https://brandoschema.com/

@type: brando:VisualToken
schema:name: Example VisualToken

brando:brandName:
  - "Example value for brando:brandName 1"
  - "Example value for brando:brandName 2"

Acknowledgements

This element is based on the work of Advanced Analytica.
Many Type and Property definitions are inspired by extensive analysis of brand guidelines, governance systems, and AI content-safety practices.