brando:campaignTheme

Property: Campaign Theme

Brando property reference
Defined in the Brando vocabulary.

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Brand > Property > Campaign :: campaignTheme

Canonical URL: https://brandoschema.com/properties/campaignTheme
Check for open issues.

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Definition

Primary message or creative theme of the campaign.

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Values expected to be one of these types

• Text
• List of Text values

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Used on these types

• brando:Campaign

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Example (JSON-LD)

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@type": "brando:Campaign",
  "schema:name": "Example Campaign",
  "brando:campaignTheme": [
    "Example value for brando:campaignTheme 1",
    "Example value for brando:campaignTheme 2"
  ]
}

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Example (YAML)

@context:
  schema: https://schema.org/
  brando: https://brandoschema.com/

@type: brando:Campaign
schema:name: Example Campaign

brando:campaignTheme:
  - "Example value for brando:campaignTheme 1"
  - "Example value for brando:campaignTheme 2"

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Acknowledgements

This element is based on the work of Advanced Analytica.
Many Type and Property definitions are inspired by extensive analysis of brand guidelines, governance systems, and AI content-safety practices.