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brando:missionStatement

Property: Mission Statement

Brando property reference
Defined in the Brando vocabulary.

Brand > Property > Brand :: missionStatement

Canonical URL: https://brandoschema.com/properties/missionStatement
Check for open issues.

Definition

Statement of the brand's current purpose and reason for operating.

Values expected to be one of these types

  • Text
  • List of Text values

Used on these types

  • brando:Brand

Example (JSON-LD)

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@type": "brando:Brand",
  "schema:name": "Example Brand",
  "brando:missionStatement": [
    "Example value for brando:missionStatement 1",
    "Example value for brando:missionStatement 2"
  ]
}

Example (YAML)

@context:
  schema: https://schema.org/
  brando: https://brandoschema.com/

@type: brando:Brand
schema:name: Example Brand

brando:missionStatement:
  - "Example value for brando:missionStatement 1"
  - "Example value for brando:missionStatement 2"

Acknowledgements

This element is based on the work of Advanced Analytica.
Many Type and Property definitions are inspired by extensive analysis of brand guidelines, governance systems, and AI content-safety practices.