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brando:toneOfVoice

Property: Tone of Voice

Brando property reference
Defined in the Brando vocabulary.

Brand > Property > VerbalToken :: toneOfVoice

Canonical URL: https://brandoschema.com/properties/toneOfVoice
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Definition

Defined tonal qualities and attitude the brand should express.

Values expected to be one of these types

  • Text
  • List of Text values

Used on these types

  • brando:VerbalToken

Example (JSON-LD)

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@type": "brando:VerbalToken",
  "schema:name": "Example VerbalToken",
  "brando:toneOfVoice": [
    "Example value for brando:toneOfVoice 1",
    "Example value for brando:toneOfVoice 2"
  ]
}

Example (YAML)

@context:
  schema: https://schema.org/
  brando: https://brandoschema.com/

@type: brando:VerbalToken
schema:name: Example VerbalToken

brando:toneOfVoice:
  - "Example value for brando:toneOfVoice 1"
  - "Example value for brando:toneOfVoice 2"

Acknowledgements

This element is based on the work of Advanced Analytica.
Many Type and Property definitions are inspired by extensive analysis of brand guidelines, governance systems, and AI content-safety practices.