Context properties
Audience, channel, market, journey, and activation-context properties.
Properties in this section: 3
brando:audiencePersona
| Field | Value |
|---|---|
| Definition | Persona archetype representing a typical audience member in the context. |
| Values expected | Text List of Text values |
| Used on | brando:Context |
| Vocabulary path | Brand > Property > Context :: audiencePersona |
| Canonical URL | https://brandoschema.com/properties/audiencePersona |
brando:audienceSegment
| Field | Value |
|---|---|
| Definition | Audience segment or customer grouping to which the context applies. |
| Values expected | Text List of Text values |
| Used on | brando:Context |
| Vocabulary path | Brand > Property > Context :: audienceSegment |
| Canonical URL | https://brandoschema.com/properties/audienceSegment |
brando:domainContext
| Field | Value |
|---|---|
| Definition | Structured description of the operating conditions, domain constraints, and use-case context. |
| Values expected | Text List of Text values |
| Used on | brando:Context |
| Vocabulary path | Brand > Property > Context :: domainContext |
| Canonical URL | https://brandoschema.com/properties/domainContext |