brando:BrandTouchpoint
A brand touchpoint is a concrete surface, channel, or placement where brand behaviour appears.
Examples include a homepage hero, product detail page, email subject line, support-chat response, paid social creative, in-app notification, retail shelf label, or voice assistant response.
Usage
Use brando:BrandTouchpoint to make prompts and model profiles channel-aware. A touchpoint narrows a broader brand application to a specific execution surface.
| Relationship | Purpose |
|---|---|
brando:BrandApplication |
The broader use case the touchpoint belongs to. |
brando:Prompt |
Touchpoint-specific prompt or instruction template. |
brando:Context |
Audience, region, journey stage, or channel context. |
brando:Policy |
Rules that apply at this exact surface. |
Example
{
"@context": {
"schema": "https://schema.org/",
"brando": "https://brandoschema.com/"
},
"@id": "https://example.com/touchpoints/product-page-hero",
"@type": "brando:BrandTouchpoint",
"schema:name": "Product page hero",
"schema:description": "Above-the-fold product copy and image treatment."
}