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brando:ProductItem

An individually identifiable product or service item that can inherit and specialise brand tokens, context, and policy.

brando:ProductItem is used when a brand needs product-level governance rather than only category-level governance. It can represent SKUs, GTIN-level items, product records, packages, or internal product entities that need their own voice, claims, compliance rules, or channel-specific behaviour.

Term definition

  • IRI: brando:ProductItem
  • Type: owl:Class
  • Aligned with: schema:Product and GS1 product modelling patterns

Use this type below brando:Brand and brando:BrandedCategory when product-specific rules need to be machine-readable.

Common properties

Property Purpose
schema:name Human-readable product name.
schema:sku Internal SKU or product identifier.
schema:gtin GTIN, when available.
brando:usesVerbal Product-specific verbal identity or copy rules.
brando:usesVisual Product-specific visual identity or merchandising treatment.
brando:usesAudio Product-specific audio identity, where relevant.
brando:hasPolicy Product-level governance, claims, and compliance policy.
brando:externalSystem External platform that manages or consumes this item.
brando:externalSystemId Native ID for this item in an external system.

Example

{
  "@context": {
    "schema": "https://schema.org/",
    "brando": "https://brandoschema.com/"
  },
  "@id": "https://example.com/product-item/northstar/current-account/standard",
  "@type": "brando:ProductItem",
  "schema:name": "Northstar Standard Current Account",
  "schema:sku": "NS-CA-STD-001",
  "brando:externalSystemId": "pim:NS-CA-STD-001"
}

See also