Campaign properties
Campaign naming, themes, time-bounded overrides, and activation properties.
Properties in this section: 3
brando:campaignName
| Field | Value |
|---|---|
| Description | Human-readable name of a marketing or communications campaign. |
| Values expected | Text List of Text values |
| Used on | brando:Campaign |
| Vocabulary path | Brand > Property > Campaign :: campaignName |
| Canonical URL | https://brandoschema.com/properties/campaignName |
brando:campaignTheme
| Field | Value |
|---|---|
| Description | Central message or creative theme for the campaign. |
| Values expected | Text List of Text values |
| Used on | brando:Campaign |
| Vocabulary path | Brand > Property > Campaign :: campaignTheme |
| Canonical URL | https://brandoschema.com/properties/campaignTheme |
brando:temporaryOverrides
| Field | Value |
|---|---|
| Description | Structured JSON describing temporary modifications to brand rules during this campaign. |
| Values expected | Text List of Text values |
| Used on | brando:Campaign |
| Vocabulary path | Brand > Property > Campaign :: temporaryOverrides |
| Canonical URL | https://brandoschema.com/properties/temporaryOverrides |