Visual identity properties

Logo, colour, typography, imagery, motion, and visual-governance properties.

Properties in this section: 9

`brando:brandName`

Field	Value
Definition	Approved display name of the brand for visual use.
Values expected	Text List of Text values
Used on	`brando:VisualToken`
Vocabulary path	Brand > Property > VisualToken :: brandName
Canonical URL	`https://brandoschema.com/properties/brandName`

Field	Value
Definition	Defined set of colours, roles, and values used by the brand.
Values expected	Text List of Text values
Used on	`brando:VisualToken`
Vocabulary path	Brand > Property > VisualToken :: colourPalette
Canonical URL	`https://brandoschema.com/properties/colourPalette`

Field	Value
Definition	Rules or descriptors for approved photography, illustration, and composition styles.
Values expected	Text List of Text values
Used on	`brando:VisualToken`
Vocabulary path	Brand > Property > VisualToken :: imageryStyles
Canonical URL	`https://brandoschema.com/properties/imageryStyles`

Field	Value
Definition	Canonical URL of the approved logo asset or logo set.
Values expected	URL List of URL values
Used on	`brando:VisualToken`
Vocabulary path	Brand > Property > VisualToken :: logo
Canonical URL	`https://brandoschema.com/properties/logo`

Field	Value
Definition	Rules for approved motion, animation, and transition behaviour.
Values expected	Text List of Text values
Used on	`brando:VisualToken`
Vocabulary path	Brand > Property > VisualToken :: motionRules
Canonical URL	`https://brandoschema.com/properties/motionRules`

Field	Value
Definition	Defined typographic system, including fonts, hierarchy, and usage rules.
Values expected	Text List of Text values
Used on	`brando:VisualToken`
Vocabulary path	Brand > Property > VisualToken :: typography
Canonical URL	`https://brandoschema.com/properties/typography`

Field	Value
Definition	Set of reusable visual tokens such as spacing, radius, elevation, or similar design values.
Values expected	Text List of Text values
Used on	`brando:VisualToken`
Vocabulary path	Brand > Property > VisualToken :: visualToken
Canonical URL	`https://brandoschema.com/properties/Visual`

Field	Value
Definition	Reference URL for visual guidelines or design system documentation.
Values expected	URL List of URL values
Used on	`brando:VisualToken`
Vocabulary path	Brand > Property > VisualToken :: visualReferenceLink
Canonical URL	`https://brandoschema.com/properties/visualReferenceLink`

Field	Value
Definition	Rules governing how visual identity elements may and may not be used.
Values expected	Text List of Text values
Used on	`brando:VisualToken`
Vocabulary path	Brand > Property > VisualToken :: visualUsageGuidelines
Canonical URL	`https://brandoschema.com/properties/visualUsageGuidelines`