Visual identity properties
Logo, colour, typography, imagery, motion, and visual-governance properties.
Properties in this section: 9
brando:brandName
| Field | Value |
|---|---|
| Description | Display name of the brand as it should appear in visual treatments. |
| Values expected | Text List of Text values |
| Used on | brando:VisualToken |
| Vocabulary path | Brand > Property > VisualToken :: brandName |
| Canonical URL | https://brandoschema.com/properties/brandName |
brando:colourPalette
| Field | Value |
|---|---|
| Description | Structured description of the brand's colour system, including roles and values. |
| Values expected | Text List of Text values |
| Used on | brando:VisualToken |
| Vocabulary path | Brand > Property > VisualToken :: colourPalette |
| Canonical URL | https://brandoschema.com/properties/colourPalette |
brando:imageryStyles
| Field | Value |
|---|---|
| Description | Guidance on photography, illustration, and composition style. |
| Values expected | Text List of Text values |
| Used on | brando:VisualToken |
| Vocabulary path | Brand > Property > VisualToken :: imageryStyles |
| Canonical URL | https://brandoschema.com/properties/imageryStyles |
brando:logo
| Field | Value |
|---|---|
| Description | Canonical reference URL to the primary logo asset or logo set. |
| Values expected | URL List of URL values |
| Used on | brando:VisualToken |
| Vocabulary path | Brand > Property > VisualToken :: logo |
| Canonical URL | https://brandoschema.com/properties/logo |
brando:motionRules
| Field | Value |
|---|---|
| Description | Principles for animation, transitions, and micro-interactions. |
| Values expected | Text List of Text values |
| Used on | brando:VisualToken |
| Vocabulary path | Brand > Property > VisualToken :: motionRules |
| Canonical URL | https://brandoschema.com/properties/motionRules |
brando:typography
| Field | Value |
|---|---|
| Description | Typographic system including font families, weights, sizes, and hierarchy. |
| Values expected | Text List of Text values |
| Used on | brando:VisualToken |
| Vocabulary path | Brand > Property > VisualToken :: typography |
| Canonical URL | https://brandoschema.com/properties/typography |
brando:visualToken
| Field | Value |
|---|---|
| Description | Core design tokens such as spacing, radius, and elevation. |
| Values expected | Text List of Text values |
| Used on | brando:VisualToken |
| Vocabulary path | Brand > Property > VisualToken :: visualToken |
| Canonical URL | https://brandoschema.com/properties/Visual |
brando:visualReferenceLink
| Field | Value |
|---|---|
| Description | URL pointing to full visual identity guidelines or design system documentation. |
| Values expected | URL List of URL values |
| Used on | brando:VisualToken |
| Vocabulary path | Brand > Property > VisualToken :: visualReferenceLink |
| Canonical URL | https://brandoschema.com/properties/visualReferenceLink |
brando:visualUsageGuidelines
| Field | Value |
|---|---|
| Description | Do's and don'ts for applying logos, colours, typography, and imagery. |
| Values expected | Text List of Text values |
| Used on | brando:VisualToken |
| Vocabulary path | Brand > Property > VisualToken :: visualUsageGuidelines |
| Canonical URL | https://brandoschema.com/properties/visualUsageGuidelines |