Brand properties

Core brand identity, architecture, governance attachment, portfolio, and inheritance properties.

Properties in this section: 17

`brando:brandArchitectureRole`

Field	Value
Definition	Role of the brand within the wider brand architecture.
Values expected	Text List of Text values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: brandArchitectureRole
Canonical URL	`https://brandoschema.com/properties/brandArchitectureRole`

Field	Value
Definition	Long-form narrative that explains the brand's origin, purpose, and story.
Values expected	Text List of Text values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: brandNarrative
Canonical URL	`https://brandoschema.com/properties/brandNarrative`

Field	Value
Definition	Core commitment the brand is expected to deliver.
Values expected	Text List of Text values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: brandPromise
Canonical URL	`https://brandoschema.com/properties/brandPromise`

Field	Value
Definition	Summary of relevant competitors, alternatives, and points of differentiation.
Values expected	Text List of Text values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: competitorContext
Canonical URL	`https://brandoschema.com/properties/competitorContext`

Field	Value
Definition	Foundational principles the brand is expected to uphold.
Values expected	Text List of Text values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: coreValues
Canonical URL	`https://brandoschema.com/properties/coreValues`

Field	Value
Definition	Operating model that defines how brand decisions and approvals are governed.
Values expected	Text List of Text values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: governanceModel
Canonical URL	`https://brandoschema.com/properties/governanceModel`

Field	Value
Definition	Links the node to an automation rule that governs runtime behaviour.
Values expected	brando:AutomationRule List of brando:AutomationRule values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: hasAutomationRule
Canonical URL	`https://brandoschema.com/properties/hasAutomationRule`

Field	Value
Definition	Links the node to a campaign that affects or contextualises it.
Values expected	brando:Campaign List of brando:Campaign values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: hasCampaign
Canonical URL	`https://brandoschema.com/properties/hasCampaign`

Field	Value
Definition	Links the node to a context in which it is used or governed.
Values expected	brando:Context List of brando:Context values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: hasContext
Canonical URL	`https://brandoschema.com/properties/hasContext`

Field	Value
Definition	Links the brand to one or more branded product or service categories.
Values expected	brando:BrandedCategory List of brando:BrandedCategory values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: hasProductCategory
Canonical URL	`https://brandoschema.com/properties/hasProductCategory`

Field	Value
Definition	Links the node to one or more product personas associated with its offer portfolio.
Values expected	brando:BrandedCategory List of brando:BrandedCategory values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: hasProductPersona
Canonical URL	`https://brandoschema.com/properties/hasProductPersona`

Field	Value
Definition	Links the node to one or more synthetic personas used for testing, simulation, or controlled generation.
Values expected	brando:BrandedCategory List of brando:BrandedCategory values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: hasSyntheticPersona
Canonical URL	`https://brandoschema.com/properties/hasSyntheticPersona`

Field	Value
Definition	Indicates whether the node inherits policies from its parent brand or parent scope.
Values expected	Boolean List of Boolean values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: inheritsPolicies
Canonical URL	`https://brandoschema.com/properties/inheritsPolicies`

Field	Value
Definition	Specifies which expression tokens are inherited and how inheritance is applied.
Values expected	Text List of Text values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: inheritsTokens
Canonical URL	`https://brandoschema.com/properties/inheritsTokens`

Field	Value
Definition	Statement of the brand's position relative to competitors and category alternatives.
Values expected	Text List of Text values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: marketPosition
Canonical URL	`https://brandoschema.com/properties/marketPosition`

Field	Value
Definition	Statement of the brand's current purpose and reason for operating.
Values expected	Text List of Text values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: missionStatement
Canonical URL	`https://brandoschema.com/properties/missionStatement`

Field	Value
Definition	Statement of the future state the brand aims to achieve.
Values expected	Text List of Text values
Used on	`brando:Brand`
Vocabulary path	Brand > Property > Brand :: visionStatement
Canonical URL	`https://brandoschema.com/properties/visionStatement`