Verbal identity properties
Tone, voice, vocabulary, messaging, prompt, and writing-style properties.
Properties in this section: 11
brando:approvedTerms
| Field | Value |
|---|---|
| Definition | Terms that are explicitly approved for use in this verbal token. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: approvedTerms |
| Canonical URL | https://brandoschema.com/properties/approvedTerms |
brando:dialogueStyle
| Field | Value |
|---|---|
| Definition | Rules for conversational pattern, pacing, and pronoun use. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: dialogueStyle |
| Canonical URL | https://brandoschema.com/properties/dialogueStyle |
brando:keyMessages
| Field | Value |
|---|---|
| Definition | Core messages that should be repeated consistently in outputs. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: keyMessages |
| Canonical URL | https://brandoschema.com/properties/keyMessages |
brando:mustDo
| Field | Value |
|---|---|
| Definition | Required behaviours and inclusions this verbal token must follow. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: mustDos |
| Canonical URL | https://brandoschema.com/properties/mustDos |
brando:mustNotDo
| Field | Value |
|---|---|
| Definition | Behaviours and constructions this verbal token must never produce. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: mustNotDos |
| Canonical URL | https://brandoschema.com/properties/mustNotDos |
brando:namingConvention
| Field | Value |
|---|---|
| Definition | Rules for naming and formatting products, features, dates, and other entities. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: namingConvention |
| Canonical URL | https://brandoschema.com/properties/namingConvention |
brando:prohibitedTerms
| Field | Value |
|---|---|
| Definition | Terms that are explicitly prohibited in this verbal token. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: prohibitedTerms |
| Canonical URL | https://brandoschema.com/properties/prohibitedTerms |
brando:promptScaffold
| Field | Value |
|---|---|
| Definition | Reusable prompt structure intended to prime or constrain model behaviour. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: promptScaffold |
| Canonical URL | https://brandoschema.com/properties/promptScaffold |
brando:tagline
| Field | Value |
|---|---|
| Definition | Approved tagline or sanctioned tagline variants. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: tagline |
| Canonical URL | https://brandoschema.com/properties/tagline |
brando:toneOfVoice
| Field | Value |
|---|---|
| Definition | Defined tonal qualities and attitude the brand should express. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: toneOfVoice |
| Canonical URL | https://brandoschema.com/properties/toneOfVoice |
brando:writingStyle
| Field | Value |
|---|---|
| Definition | Rules for grammar, sentence construction, and clarity. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: writingStyle |
| Canonical URL | https://brandoschema.com/properties/writingStyle |