Verbal identity properties
Tone, voice, vocabulary, messaging, prompt, and writing-style properties.
Properties in this section: 12
brando:approvedTerms
| Field | Value |
|---|---|
| Description | Words and phrases that are encouraged in this verbal token. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: approvedTerms |
| Canonical URL | https://brandoschema.com/properties/approvedTerms |
brando:dialogueStyle
| Field | Value |
|---|---|
| Description | Guidance on conversational patterns, pacing, and pronoun usage. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: dialogueStyle |
| Canonical URL | https://brandoschema.com/properties/dialogueStyle |
brando:keyMessages
| Field | Value |
|---|---|
| Description | Core value propositions and ideas that should recur across outputs. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: keyMessages |
| Canonical URL | https://brandoschema.com/properties/keyMessages |
brando:mustDo
| Field | Value |
|---|---|
| Description | Required behaviours and inclusions this verbal token must follow. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: mustDos |
| Canonical URL | https://brandoschema.com/properties/mustDos |
brando:mustNotDo
| Field | Value |
|---|---|
| Description | Behaviours and constructions this verbal token must never produce. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: mustNotDos |
| Canonical URL | https://brandoschema.com/properties/mustNotDos |
brando:namingConvention
| Field | Value |
|---|---|
| Description | Rules for how products, features, dates, and other entities are named and formatted. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: namingConvention |
| Canonical URL | https://brandoschema.com/properties/namingConvention |
brando:personaCard
| Field | Value |
|---|---|
| Description | Humanised brand-as-a-person description used to guide tone and behaviour. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: personaCard |
| Canonical URL | https://brandoschema.com/properties/personaCard |
brando:prohibitedTerms
| Field | Value |
|---|---|
| Description | Words and phrases that must not be used in this verbal token. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: prohibitedTerms |
| Canonical URL | https://brandoschema.com/properties/prohibitedTerms |
brando:promptScaffold
| Field | Value |
|---|---|
| Description | Reusable instruction block or template for priming language models. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: promptScaffold |
| Canonical URL | https://brandoschema.com/properties/promptScaffold |
brando:tagline
| Field | Value |
|---|---|
| Description | Primary tagline plus any sanctioned variants for this verbal token. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: tagline |
| Canonical URL | https://brandoschema.com/properties/tagline |
brando:toneOfVoice
| Field | Value |
|---|---|
| Description | Emotional texture and attitude of the brand's voice in this token. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: toneOfVoice |
| Canonical URL | https://brandoschema.com/properties/toneOfVoice |
brando:writingStyle
| Field | Value |
|---|---|
| Description | Preferences for grammar, sentence structure, and clarity. |
| Values expected | Text List of Text values |
| Used on | brando:VerbalToken |
| Vocabulary path | Brand > Property > VerbalToken :: writingStyle |
| Canonical URL | https://brandoschema.com/properties/writingStyle |